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Nov-2024
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Overview
Market Insights Snapshot
Smyth Cannabis Co. has experienced varying performance across different product categories in Massachusetts. In the Flower category, the brand has consistently struggled to break into the top 30, with rankings fluctuating from 35th in August 2024 to 43rd by November. This indicates a downward trend, suggesting potential challenges in maintaining competitive sales within this category. On the other hand, the Pre-Roll segment has shown more promise. Although the brand started and ended the period within the top 30, its rank improved to 19th in October before slipping to 28th in November. This movement highlights a temporary surge in popularity, possibly driven by seasonal demand or promotional activities. It's worth noting that Smyth Cannabis Co. did not make it into the top 30 for Vapor Pens after August, indicating a potential area for strategic improvement.
The absence of Smyth Cannabis Co. from the top 30 in the Vapor Pens category after August in Massachusetts suggests that this product line may not be resonating well with consumers or facing stiff competition from other brands. This could be an opportunity for the company to reassess its product offerings or marketing strategies in this segment. Meanwhile, the Pre-Roll category's performance, despite its fluctuations, indicates a stronger foothold, which could be leveraged for future growth. The overall sales figures for November show a decline across categories, with Flower sales dropping to $283,724, hinting at broader market challenges or shifts in consumer preferences. These insights could guide strategic decisions for Smyth Cannabis Co. as they navigate the competitive landscape in Massachusetts.
Competitive Landscape
In the Massachusetts flower category, Smyth Cannabis Co. has experienced a gradual decline in its competitive ranking over the past few months, dropping from 35th in August 2024 to 43rd by November 2024. This downward trend in rank is mirrored by a consistent decrease in sales figures, indicating potential challenges in maintaining market share. In contrast, Bountiful Farms has also seen fluctuations in rank, but it remains ahead of Smyth Cannabis Co., suggesting stronger market resilience. Meanwhile, Fathom Cannabis has shown a significant improvement, climbing from 63rd to 45th, with a corresponding increase in sales, which could pose a growing threat to Smyth Cannabis Co.'s position. Additionally, Savvy and HighMark Provisions (HMP) have both demonstrated competitive gains, with HighMark Provisions notably jumping to 40th place in November, surpassing Smyth Cannabis Co. These shifts highlight the dynamic nature of the Massachusetts flower market and underscore the need for strategic adjustments by Smyth Cannabis Co. to regain competitive ground.
Notable Products
In November 2024, the top-performing product for Smyth Cannabis Co. was the Quattro Kush Pre-Roll (1g), which ranked first with sales of 4442 units. The Ghost Train Haze Pre-Roll (1g) climbed to the second position, showing a consistent improvement from September and October, where it ranked fourth and fifth, respectively. The Root Beer Slushie Pre-Roll (1g), which held the top rank in October, slipped to third place. Pinky's Advice Pre-Roll (0.8g) re-entered the rankings at fourth in November after being absent in previous months. Lastly, Citral Flo Pre-Roll (1g) secured the fifth position, marking its entry into the top five rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
