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Oct-2024
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Overview
Market Insights Snapshot
Smyth Cannabis Co. has demonstrated varied performance across different product categories in Massachusetts. In the Flower category, the brand has experienced a downward trend in rankings, moving from 29th in July 2024 to 36th by October 2024. This decline is accompanied by a decrease in sales, indicating potential challenges in maintaining market share within this segment. Conversely, the Pre-Roll category shows a more promising trajectory, where Smyth Cannabis Co. improved its ranking from 20th in July to 17th in October, alongside a notable rebound in sales from September to October. This suggests a strengthening position and potential consumer preference for their Pre-Roll products.
In the Vapor Pens category, Smyth Cannabis Co. did not manage to secure a position within the top 30 brands beyond August 2024, indicating a significant challenge in this segment. The absence of rankings for September and October suggests that their presence in the Vapor Pens market is not as competitive as in other categories. This could point to either a strategic shift away from this category or heightened competition from other brands. Overall, while there are areas of concern, particularly in the Flower and Vapor Pens categories, the positive movement in Pre-Rolls suggests areas where Smyth Cannabis Co. could leverage its strengths to enhance its market position in Massachusetts.
Competitive Landscape
In the Massachusetts Pre-Roll category, Smyth Cannabis Co. has experienced a gradual improvement in rank from July to October 2024, moving from 20th to 17th place. This positive trend indicates a recovery in sales, especially notable after a dip in August and September. In contrast, High Supply / Supply showed a decline in October, dropping to 15th place despite previously reaching 9th in September. Meanwhile, Bailey's Buds maintained a relatively stable position, ranking 16th in October, which suggests consistent performance. Springtime experienced a significant drop in September, falling out of the top 20, but rebounded to 19th in October. Headliners, despite not being in the top 20 in July, managed to secure the 18th position from August to October. These dynamics highlight a competitive landscape where Smyth Cannabis Co. is gaining ground, potentially benefiting from the fluctuations of its competitors.
Notable Products
In October 2024, the top-performing product for Smyth Cannabis Co. was Root Beer Slushie Pre-Roll (1g), maintaining its first-place ranking from September with notable sales of 7,991 units. Slurricane Pre-Roll (1g) also held its ground at the second position, showing a significant increase from August's figures. GG4 Pre-Roll (1g) improved its ranking from fifth in September to third in October, indicating a rising trend. Ghost Train Haze Pre-Roll (1g) experienced a slight drop, moving from third in September to fourth in October. Minx Pre-Roll (1g) entered the rankings for the first time in October at the fifth position, showcasing potential growth in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
