Sep-2024
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Overview
Market Insights Snapshot
In the state of Washington, SnacMe's performance in the Edible category has seen some fluctuations over the summer months of 2024. The brand started in June with a rank of 32, but by July, it had dropped to 35. This decline in ranking indicates a challenge in maintaining its position among the top competitors in the state, as it failed to appear in the top 30 for both August and September. Such a trend suggests that SnacMe may need to reassess its strategies in the Washington market to regain its competitive edge.
Despite these challenges in Washington, it's worth noting the potential for recovery and growth in other states or categories where SnacMe might have a stronger presence. The drop in sales from June to July, from $19,132 to $11,392, reflects the need for a strategic pivot. Exploring how SnacMe performs in other regions or categories could provide insights into potential areas of strength or opportunity. Understanding these dynamics can help SnacMe capitalize on market trends and consumer preferences to improve its standing in the competitive cannabis landscape.
Competitive Landscape
In the Washington edibles market, SnacMe experienced a notable shift in its competitive positioning over the summer of 2024. Initially ranked 32nd in June, SnacMe saw a decline to 35th place by July, with its sales dropping significantly from June to July. This decline in rank and sales suggests increasing competition and market challenges. In contrast, Flav, a competing brand, maintained a steady presence, ranking 27th in June and slightly dropping to 29th by August, while still achieving higher sales than SnacMe throughout the period. Meanwhile, Spot did not rank in the top 20 during this timeframe, indicating a lesser competitive threat in terms of rank. These dynamics highlight the competitive pressures SnacMe faces in the Washington edibles market, underscoring the need for strategic adjustments to regain market share and improve sales performance.
Notable Products
In September 2024, the top-performing product from SnacMe was the Hybrid Double Loconut Oil 2-Pack in the Topical category, maintaining its number one rank from August and achieving sales of 183 units. The Hybrid Loconut Oil moved up significantly from fifth to second place, demonstrating a noticeable increase in popularity. Pineapple Habanero Gummy Bombs 10-Pack, an Edible, climbed from fifth to third place, although its sales figures saw a decline. The Indica Loconut Oil 2-Pack entered the rankings at fourth place, while the Indica Loconut Oil Infusions dropped from fourth to fifth. These shifts indicate a strong preference for topical products, with consistent sales growth over the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.