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Oct-2024
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Overview
Market Insights Snapshot
Snickle Fritz's performance in the Washington market has seen varied trends across different categories. In the Concentrates category, the brand has experienced a slight decline in rankings, moving from 8th place in July and August to 11th place by October. This downward trend is accompanied by a decrease in sales figures, indicating potential challenges in maintaining their market position within this category. On the other hand, Snickle Fritz has shown positive movement in the Vapor Pens category, climbing from a consistent 15th place in the earlier months to 13th place in October. This upward trajectory in rankings suggests an increasing consumer preference or strategic improvements in their Vapor Pens offerings.
It's noteworthy that Snickle Fritz did not make it into the top 30 brands in any other state or category during this period, which could be seen as a missed opportunity for broader market penetration. The absence from the top rankings outside of Washington highlights the brand's concentrated presence and potential over-reliance on a single market. This localized focus might limit their growth potential unless they strategize to enter and compete in other states or provinces. The mixed results in their current categories suggest a need for a balanced approach to both strengthen their position in Washington and explore new markets to diversify their consumer base.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Snickle Fritz has shown a notable upward trend in its ranking, moving from 15th place in July 2024 to 13th place by October 2024. This positive shift in rank is accompanied by a steady increase in sales, indicating a growing market presence. In comparison, Fire Bros. maintained a consistent position at 11th and 12th place throughout the same period, showcasing stable sales performance. Meanwhile, Dabstract experienced a decline from 7th to 11th place, suggesting potential challenges in maintaining its market share. Flipside and Forbidden Farms also saw fluctuations in their rankings, with Flipside dropping from 12th to 14th place and Forbidden Farms slipping from 12th to 15th. These dynamics highlight Snickle Fritz's competitive edge in capturing consumer interest and increasing its market footprint in the Washington Vapor Pens category.
Notable Products
In October 2024, Slurricane Distillate Cartridge (1g) continued to dominate the sales for Snickle Fritz, maintaining its top rank for the fourth consecutive month with sales reaching 7694 units. The Tropical Slushie Distillate Cartridge (1g) held steady at the second position, demonstrating a notable increase in sales to 6842 units. A new entry, Biscotti Distillate Cartridge (1g), emerged in the third spot, marking its first appearance in the rankings with a robust performance. Gushers Distillate Cartridge (1g) climbed back to the fourth rank, recovering from a dip in September, while Lime Sorbet Distillate Cartridge (1g) slipped to fifth, indicating a slight decline in its competitive standing. Overall, the Vapor Pens category showed consistent growth, with each top product solidifying its position or making significant strides in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
