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Jan-2025
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Overview
Market Insights Snapshot
Snickle Fritz has shown consistent performance in the Washington market, particularly in the Concentrates and Vapor Pens categories. In Concentrates, Snickle Fritz maintained a steady position at rank 7 from November 2024 through January 2025, indicating a stable presence in this category despite a slight decline in sales from October 2024 to December 2024. In Vapor Pens, the brand demonstrated an upward trend, climbing from rank 11 in October 2024 to rank 7 by January 2025, with a notable increase in sales, especially in the last month of the period. This improvement in rank suggests a growing consumer preference for Snickle Fritz's offerings in this category.
However, the Flower category presents a different scenario for Snickle Fritz in Washington. The brand did not consistently appear in the top 30, with rankings fluctuating and not appearing in the top tier for certain months. Although there was a brief improvement to rank 33 in November 2024, the brand's position slipped again in subsequent months, indicating challenges in maintaining a strong foothold in this competitive category. This inconsistency highlights potential areas for growth and strategic focus if Snickle Fritz aims to enhance its market presence in the Flower category.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Snickle Fritz has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from the 11th position in October 2024, Snickle Fritz climbed steadily to reach the 7th spot by January 2025. This positive trend indicates a growing consumer preference and effective market strategies that have bolstered its position against competitors. Notably, Dabstract experienced a slight decline in rank, moving from 8th to 9th, while EZ Vape improved from 9th to 6th, showcasing a competitive push in the market. Meanwhile, Full Spec saw a minor drop from 6th to 8th, and Plaid Jacket maintained a consistent 5th position throughout the period. These shifts highlight Snickle Fritz's ability to gain market share and increase sales, as evidenced by its significant sales growth in January 2025, positioning it as a formidable contender in the Washington vapor pen category.
Notable Products
In January 2025, the top-performing product from Snickle Fritz is Biscotti Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank since October 2024 with impressive sales of 12,180 units. Slurricane Distillate Cartridge (1g) also held steady at the second position, continuing its consistent performance over the past months. Lime Sorbet Distillate Cartridge (1g) climbed to third place, showing a notable increase from its fifth position in October 2024, despite no data for November. Tropical Slushie Distillate Cartridge (1g) remained in fourth place, while Trainwreck Distillate Cartridge (1g) made its debut in the rankings at fifth place in January. This indicates a strong preference for the Vapor Pens category among consumers, with stable demand for top-ranking products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
