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Oct-2024
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Overview
Market Insights Snapshot
In the Michigan market, Society C has shown a strong performance in the Flower category, consistently maintaining a high ranking. The brand achieved the number one position in both August and September 2024, although it saw a slight dip to the second position in October. This fluctuation, however, did not significantly affect their sales, which continued to show an upward trajectory, peaking at over 6.9 million in October. In contrast, Society C's presence in the Concentrates category has been more volatile. After not ranking in the top 30 in July, the brand made a significant leap to the 10th position by September, before settling at the 12th spot in October. This indicates a growing consumer interest and potential for further growth in this category.
While Society C has made notable strides in some categories, its performance in the Vapor Pens category in Michigan has been less impressive. The brand did not rank in the top 30 from July through October 2024, suggesting that it may need to reassess its strategy or product offerings in this area. This lack of presence in the Vapor Pens category contrasts sharply with their success in Flower, highlighting a potential area for development. The brand's ability to capture market share in one category but not another could provide valuable insights into consumer preferences and market dynamics within the state. Overall, Society C's performance across categories in Michigan presents a mixed picture, with strong leadership in Flower but room for improvement in other segments.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Society C has experienced notable shifts in rank and sales over the past few months. In July 2024, Society C held the third position, but by August, it surged to the top rank, maintaining this lead through September before settling into the second position in October. This fluctuation highlights Society C's dynamic presence in the market, with its sales peaking in October at a significant level compared to its earlier months. In contrast, High Minded consistently remained a strong competitor, reclaiming the top spot in October after a brief dip to second place. Meanwhile, Pro Gro maintained a steady third position from August to October, indicating stable performance but not enough to challenge Society C's recent dominance. Additionally, Galactic showed a notable upward trend, climbing from seventh in July to fourth in October, which could signal emerging competition. These dynamics suggest that while Society C remains a formidable player, it must continue to innovate and adapt to maintain its competitive edge amidst shifting market positions and emerging challengers.
Notable Products
In October 2024, Society C's top-performing product was Gastro Pop (3.5g) in the Flower category, maintaining its first-place ranking from previous months with a notable sales figure of $68,919. The Runtz (3.5g) secured the second spot, consistent with its August ranking, after a brief dip to third place in September. Project Z (3.5g) climbed to third place from fifth in September, showcasing a significant increase in sales. Devil's Drip (3.5g) entered the rankings at fourth place, marking its debut in the top five. Spritzer (3.5g) returned to the rankings in fifth place, rebounding from an absence in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
