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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Society C has shown significant momentum in the Concentrates category. Starting from a rank of 31 in June 2024, they managed to climb to the 10th position by September 2024, reflecting a strong upward trajectory. This improvement is mirrored by their sales performance, which saw a more than twofold increase from June to September. On the other hand, their presence in the Vapor Pens category is less prominent, as they were ranked 58th in June and did not make it into the top 30 in subsequent months, indicating potential challenges or a strategic focus elsewhere.
Society C's performance in the Flower category in Michigan is particularly noteworthy. They consistently secured the top position from August through September 2024, demonstrating dominance and possibly a strong market preference for their products in this category. Their leadership in the Flower category contrasts with their absence from the top 30 in Vapor Pens, suggesting a more targeted approach or market reception in certain product lines. This selective success across categories highlights the brand's ability to capitalize on specific market segments while possibly indicating areas for growth or reevaluation in others.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Society C has demonstrated remarkable growth, particularly in the latter months of 2024. Initially ranked third in June and July, Society C surged to the top position in August and maintained its lead in September. This ascent is noteworthy given the strong performance of competitors like High Minded, which held the number one spot in June and July before dropping to second place. Meanwhile, Pro Gro consistently ranked second and third throughout this period. Society C's leap to the forefront suggests a significant increase in consumer preference or strategic market positioning, as evidenced by their sales surpassing those of Pro Gro and closely rivaling High Minded in the latter months. This trend highlights Society C's growing influence and potential to reshape market dynamics in Michigan's flower segment.
Notable Products
In September 2024, Gastro Pop (3.5g) maintained its position as the top-selling product from Society C, with sales reaching 62,380 units. Following closely, Kush Mints (3.5g) climbed from third to second place, showing a notable increase in sales compared to August. The Runtz (3.5g), which consistently held the second position in previous months, slipped to third place. El Chivo (3.5g) re-entered the rankings at fourth place, indicating a resurgence in popularity. Project Z (3.5g) rounded out the top five, displaying consistent sales growth over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
