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Dec-2024
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Overview
Market Insights Snapshot
In the Michigan market, Society C has shown a notable performance across various categories. In the Concentrates category, the brand experienced a positive trajectory, climbing from the 17th position in October 2024 to the 7th position by December 2024. This upward movement is indicative of a strengthening market presence, as evidenced by a substantial increase in sales from $243,375 in October to $473,383 in December. However, in the Vapor Pens category, Society C did not make it into the top 30 brands in September and December, indicating potential challenges or opportunities for growth in this segment.
Society C's Flower category performance in Michigan has been consistently strong, maintaining the 2nd position from September through December 2024. This stability in ranking suggests a solid consumer base and effective brand loyalty strategies. The sales figures in this category have shown a steady increase, reflecting consumer confidence and possibly expanding market share. Despite the challenges faced in Vapor Pens, Society C's overall performance in Michigan demonstrates resilience and growth potential, particularly in Concentrates and Flower categories where they have established a significant foothold.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Society C consistently holds the second rank from September to December 2024, indicating a stable presence in the market. Despite this consistency, Society C faces stiff competition from High Minded, which maintains the top position throughout the same period, suggesting a significant lead in market dominance. Meanwhile, Pro Gro consistently ranks third, trailing Society C, while Mischief shows a notable upward trend, climbing from the tenth position in September to fourth by December. This upward trajectory of Mischief could pose a potential threat to Society C's market share if the trend continues. Society C's steady sales growth over these months, however, reflects its robust market strategy and customer loyalty, crucial for maintaining its competitive edge against both established and rising brands in the Michigan flower market.
Notable Products
In December 2024, Gastro Pop (3.5g) maintained its position as the top-performing product for Society C, with sales reaching 44,189 units. Project Z (3.5g) climbed to the second position, showing a significant increase from its previous absence in November, with robust sales figures. The Runtz (3.5g) dropped to the third rank despite a steady increase in sales over the past months. Jealous Cheesecake (3.5g) entered the rankings for the first time at the fourth position, indicating strong market entry. Count Chunkula (3.5g) held steady at fifth place, showing consistent performance since its debut in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
