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Nov-2024
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Overview
Market Insights Snapshot
Society C has shown a notable performance in the Michigan cannabis market, particularly within the Flower category. The brand consistently maintained a top position, ranking first in August 2024 and second from September to November 2024. This stability in ranking suggests a strong foothold and consumer preference in the Flower category. In contrast, the Concentrates category witnessed more fluctuation in rankings, moving from 18th in August to 9th by November 2024, indicating a positive trend and potential growth in market share. However, in the Vapor Pens category, Society C did not rank within the top 30 from September to November, which highlights an area where the brand could potentially improve or expand.
Overall, Society C's performance in Michigan reflects both strengths and opportunities. Their dominance in the Flower category is evident, with sales peaking in November, suggesting a strong brand loyalty or effective marketing strategies. However, the absence from the top 30 in the Vapor Pens category in recent months indicates a gap in their product line or market strategy that could be explored for further growth. The fluctuations in the Concentrates category, while showing improvement, suggest a competitive landscape where the brand is gaining traction but still faces challenges. These insights into Society C's performance could guide future strategic decisions for the brand in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Society C has experienced a notable shift in its market position over recent months. Initially holding the top rank in August 2024, Society C was overtaken by High Minded in September, which maintained its lead through November. Despite this, Society C consistently held the second position, indicating strong brand resilience and customer loyalty. While Pro Gro remained steadfast in third place, it is worth noting that Galactic made significant strides, climbing from ninth to fourth place by November. This competitive dynamic suggests that while Society C remains a formidable player, the brand must innovate and strategize to reclaim its top position amidst the rising competition.
Notable Products
In November 2024, Society C's top-performing product was Gastro Pop (3.5g) in the Flower category, maintaining its first-place rank from the previous months with impressive sales of 68,889 units. The Runtz (3.5g) also held steady in second place, showing consistent demand. El Chivo (3.5g) rose to third place, marking a significant improvement from its previous absence in the rankings. Spritzer (3.5g) climbed to fourth place, demonstrating a steady increase in popularity over the months. Newly introduced in the rankings, Count Chunkula (3.5g) secured the fifth spot, indicating a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
