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Nov-2024
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Overview
Market Insights Snapshot
Sonoran Roots has shown a notable improvement in its performance within the Arizona market, particularly in the Flower category. After not being in the top 30 rankings during the months of August and September 2024, the brand made a significant leap to rank 27th in November 2024. This upward movement indicates a positive trend and a growing presence in the highly competitive Flower category. The increase in sales from September to November supports this trend, with sales more than doubling during this period, suggesting strong consumer interest and market penetration.
In the Pre-Roll category, Sonoran Roots has also demonstrated a strong performance trajectory in Arizona. The brand climbed from being outside the top 30 in August to securing the 30th spot by November 2024. This consistent upward movement across the months highlights the brand's increasing popularity and acceptance among consumers. The substantial growth in sales from August to November further underscores this positive momentum, reflecting an effective strategy in capturing market share. The brand's ability to break into the top 30 in both categories by November is indicative of its growing influence and potential for further success in the market.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Sonoran Roots has demonstrated a remarkable upward trajectory in recent months. Starting from a rank of 39 in August 2024, Sonoran Roots climbed to 27 by November 2024, showcasing a significant improvement in market position. This upward movement is particularly notable when compared to competitors such as Daze Off, which fluctuated between ranks 24 and 35, and Sublime, which showed a more stable yet less pronounced improvement from rank 28 to 25. Meanwhile, Grow Sciences experienced a decline from rank 21 to 26, indicating potential challenges in maintaining its earlier lead. Additionally, HYH Society maintained a relatively stable position, moving from rank 37 to 28. The consistent rise of Sonoran Roots, coupled with its significant sales growth, suggests a strengthening brand presence and increasing consumer preference, positioning it as a formidable competitor in the Arizona flower market.
Notable Products
In November 2024, Ghost OG (3.5g) emerged as the top-selling product for Sonoran Roots, holding the number one rank with sales of 1837 units. Platinum Plus - Sour Diesel (3.5g) rose to the second position from fifth in October, indicating a significant increase in popularity with 1470 units sold. Strawberry Banana Pre-Roll (1g) secured the third spot, marking its entry as a notable contender among pre-roll products. Grape Milkshake Pre-Roll (1g) maintained its fourth position from October, showing consistent performance in the pre-roll category. Kush Mints (3.5g) debuted in the rankings at fifth place, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
