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Dec-2024
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Overview
Market Insights Snapshot
Spectra has shown notable performance in the Colorado market, particularly within the Concentrates category. The brand improved its ranking from 6th in September 2024 to 4th by October, maintaining this position into December, indicating a strong foothold in this category. This upward movement in ranking corresponds with a steady increase in sales, suggesting that Spectra is effectively capturing consumer interest and market share within this segment. However, in the Pre-Roll category, Spectra's performance was less consistent. The brand fluctuated significantly, ranking as low as 45th in October but climbing back to 23rd by December. This volatility highlights potential challenges in maintaining consistent market presence in the Pre-Roll category.
In the Vapor Pens category, Spectra experienced a slight dip in ranking from 17th to 20th between September and November in Colorado, before recovering to 16th place in December. Despite the dip in ranking, the brand's sales figures suggest a rebound, with December's sales nearing those of September. This trend indicates that while competition in the Vapor Pens category may be fierce, Spectra is managing to hold its ground and potentially capitalize on market opportunities. The absence of Spectra in the top 30 brands in any other state or category during these months suggests areas for potential growth and expansion, or perhaps a more targeted strategy focusing on maintaining and strengthening their position within Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Spectra has shown a fluctuating performance over the last few months of 2024. Despite starting at the 17th position in September, Spectra experienced a slight dip in October and November, dropping to the 18th and 20th ranks, respectively, before rebounding to the 16th position in December. This recovery indicates a positive trend, although the brand still faces stiff competition. Notably, The Clear consistently outperformed Spectra, maintaining a higher rank despite a downward trend from 9th to 15th place. Meanwhile, The Colorado Cannabis Co. showed a more stable performance, hovering around the 12th to 14th positions, which suggests a resilient market presence. AiroPro also presented a competitive challenge, ranking higher than Spectra until December when it fell to 17th place. These dynamics highlight the competitive pressure Spectra faces, emphasizing the need for strategic initiatives to enhance its market position and capitalize on the positive momentum seen in December.
Notable Products
In December 2024, the top-performing product from Spectra was Divine Kush Breath Wax (1g) in the Concentrates category, securing the number one rank with sales figures reaching 1710 units. Following closely, Alien Bubba x Super Lemon Haze Wax (1g) held the second position, while Freeworld Miracle Wax (1g) and Plant Power 6 - Rainmaker Wax (1g) occupied the third and fourth ranks, respectively. Notably, Plant Power 6 - Tangerine Dream Distillate Cartridge (1g) in the Vapor Pens category maintained a steady performance, ranking fifth, a position it also held in October. Compared to previous months, Divine Kush Breath Wax (1g) showed significant improvement, ascending to the top spot, while Plant Power 6 - Tangerine Dream Distillate Cartridge (1g) regained its fifth position after a brief absence in November. The consistent demand for concentrates like Divine Kush Breath Wax (1g) and Alien Bubba x Super Lemon Haze Wax (1g) highlights a strong consumer preference for these products in December.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
