.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Spectra has shown notable performance in the Colorado market, particularly within the Concentrates category. After experiencing a dip in September 2024, where the brand fell to 8th place, Spectra quickly rebounded to secure the 3rd position by November. This indicates a resilient market presence and the ability to recover swiftly from short-term setbacks. In the Vapor Pens category, however, Spectra's ranking has been more volatile. The brand started at 11th in August but dropped to 22nd by November, suggesting challenges in maintaining a consistent market share in this segment. The fluctuations in rankings across different categories highlight the varying levels of competition Spectra faces within the Colorado market.
In the Pre-Roll category, Spectra's performance in Colorado has been on an upward trajectory. While the brand did not rank within the top 30 in August, it made significant strides to reach the 28th position by November, marking a positive trend in this category. This improvement suggests a growing acceptance and demand for Spectra's pre-roll products among consumers. However, the absence of Spectra from the top 30 in certain months across categories could indicate either a strategic focus on other segments or challenges in penetrating those specific markets. Understanding these dynamics can provide insights into Spectra's strategic positioning and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Spectra experienced fluctuating rankings from August to November 2024, indicating a dynamic market position. Spectra started strong in August at rank 11 but saw a decline to rank 22 by November. This decline in rank coincides with a noticeable decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Dabble Extracts improved its position, entering the top 20 in October and maintaining it in November, while Juicy made a significant leap from rank 66 in September to 21 in October, sustaining this rank in November. These shifts highlight the competitive pressure Spectra faces, particularly from brands like Juicy, which have shown the ability to rapidly ascend in rankings. Such trends emphasize the need for Spectra to innovate and adapt to regain its earlier standing in the market.
Notable Products
In November 2024, the top-performing product for Spectra was Plant Power 6 - Glueball Wax (1g), which reclaimed its number one spot after falling to second place in October. It achieved notable sales of 1,281 units. Plant Power 6 - San Fermodo Wax (1g) slipped to the second position, maintaining strong sales figures but slightly lower than its peak. New entries in the top five include Plant Power 6 - Mac Wax (1g) and Plant Power 6 - Mimosa Wax (1g), ranked third and fourth respectively, indicating a shift in consumer preferences towards these products. Plant Power 6 - Garlicane Wax (1g) entered the rankings at fifth place, suggesting a growing interest in this new offering.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
