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Dec-2024
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Overview
Market Insights Snapshot
Springtime has shown notable performance fluctuations across different product categories and regions. In the Massachusetts market, the brand's Flower category experienced a promising start in September 2024 with a rank of 9, climbing to 6 in October before dropping to 10 in November and 12 in December. This indicates a strong presence initially, with some challenges in maintaining top-tier status towards the end of the year. Despite the decline in ranking, the brand managed to maintain a substantial sales volume, suggesting that while competition might have intensified, consumer interest remains robust.
In contrast, the Pre-Roll category in Massachusetts exhibited a more consistent upward trend initially, moving from rank 25 in September to 15 in October, and then improving further to 12 in November. However, by December, the rank slightly dipped to 14, indicating a potential stabilization or increased competition in this segment. The ascendancy in rankings during the earlier months underscores Springtime's effective market penetration and consumer appeal in the Pre-Roll category, even as the brand did not make it into the top 30 in some other states and categories, highlighting areas for potential growth and strategic expansion.
Competitive Landscape
In the Massachusetts flower category, Springtime experienced notable fluctuations in its ranking from September to December 2024. Initially ranked 9th in September, Springtime improved to 6th in October, indicating a strong performance boost. However, the brand saw a decline to 10th in November and further to 12th in December, suggesting challenges in sustaining its competitive edge. In contrast, Strane showed a consistent upward trend, moving from 13th in September to 10th by December, which may have contributed to Springtime's ranking decline. Meanwhile, Kynd Cannabis Company improved its position from 14th to 11th, and Eleven made a significant leap from outside the top 20 in September to 13th in December. These shifts highlight a competitive landscape where Springtime's initial sales surge in October was overshadowed by competitors' strategic gains, emphasizing the need for Springtime to innovate and adapt to maintain its market position.
Notable Products
In December 2024, Springtime's top-performing product was Layer Cake Pre-Roll (1g) in the Pre-Roll category, maintaining its number one spot from November with notable sales of 19,780 units. The Soap Pre-Roll (1g) made a significant entry, ranking second despite not being ranked in previous months. Guava Zkittlez Pre-Roll (1g) dropped to third place from its consistent second position in October and November. Banana Kush Pre-Roll (1g) emerged as the fourth-ranked product, indicating a strong entry into the top five. Gorilla Cream Pre-Roll (1g) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
