.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Springtime's performance in the Massachusetts market shows a mixed trajectory across different cannabis categories. In the Flower category, the brand experienced a gradual decline in rankings, moving from 6th place in October 2024 to 12th place by January 2025. This downward trend is mirrored by a decrease in sales over the same period, indicating potential challenges in maintaining its market share. The decline in rankings suggests increased competition or possible shifts in consumer preferences, which could be areas for further exploration.
In contrast, Springtime's performance in the Pre-Roll category in Massachusetts saw some fluctuations, with the brand ranking 15th in October 2024 and improving slightly to 13th in November, before dropping to 21st in January 2025. This movement out of the top 20 by January could be concerning, as it suggests a significant loss in competitive positioning. The decrease in sales from November to January also highlights this trend, potentially indicating a need for strategic adjustments to regain traction in this category. These patterns of movement across categories and rankings provide a glimpse into Springtime's market dynamics, but more detailed insights would require a deeper dive into the factors influencing these changes.
Competitive Landscape
In the Massachusetts flower category, Springtime has experienced a notable decline in its market position over the past few months. Starting from a strong 6th rank in October 2024, Springtime's rank slipped to 12th by January 2025. This downward trend is mirrored in its sales, which have consistently decreased over this period. In contrast, Kynd Cannabis Company has shown a steady improvement, climbing from 16th to 11th place, with increasing sales each month. Similarly, Old Pal has demonstrated resilience, recovering from a dip in December to reach the 10th position in January 2025. Meanwhile, Strane and Eleven have shown fluctuations in their rankings, but both have managed to maintain a presence in the top 15. The competitive landscape suggests that while Springtime's initial stronghold in the market is waning, competitors like Kynd Cannabis Company and Old Pal are capitalizing on this shift, potentially drawing customers away from Springtime.
Notable Products
In January 2025, the top-performing product for Springtime was Devil 11 #1 Pre-Roll (1g) in the Pre-Roll category, which rose to the number one rank with notable sales of 11,233 units. Guava Zkittlez Pre-Roll (1g) maintained a strong position, ranking second, although its sales decreased compared to previous months. Georgia Pie Pre-Roll (1g) made a significant leap to third place, showing a resurgence from its absence in December. Banana Kush Pre-Roll (1g) consistently held the fourth rank, showing stable performance. Citral Glue Pre-Roll (1g) dropped to fifth, indicating a decline from its previous higher ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
