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Nov-2024
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Overview
Market Insights Snapshot
Sprinkle has shown a consistent performance in the Beverage category in Arizona, maintaining a steady rank of 6 from August to October 2024, before improving to rank 5 in November. This upward movement in November indicates a positive trend, suggesting a strengthening position in the market. The sales figures reflect a slight decline from August to October, but the rebound in November suggests a potential strategic adjustment or increased consumer demand that has benefited Sprinkle. On the other hand, the Edible category presents a different scenario, where Sprinkle did not appear in the top 30 during September and October, a potential area of concern or opportunity for growth. However, their re-entry to rank 48 in November suggests a possible resurgence or renewed interest in this category.
The absence of Sprinkle in the top 30 for the Edible category in September and October in Arizona highlights a gap that could be attributed to various factors, such as increased competition or shifts in consumer preferences. Despite this, the brand's ability to reappear in the rankings in November, albeit at a lower position, indicates some recovery. This fluctuation in rankings between categories emphasizes the importance for Sprinkle to perhaps diversify their strategies or focus on strengthening their product offerings in the Edible category. The Beverage category's stable rank and slight sales recovery in November suggest a solid foothold, which could be leveraged to bolster their presence in other categories.
Competitive Landscape
In the Arizona beverage category, Sprinkle has shown a consistent performance with a slight improvement in its ranking from sixth place in August, September, and October 2024 to fifth place in November 2024. This upward trend indicates a positive response from the market, potentially driven by effective marketing strategies or product innovations. Despite this improvement, Sprinkle faces stiff competition from brands like Nebula, which has maintained a steady fourth-place rank throughout the same period, and High Tide, which consistently holds the third position. Meanwhile, tonic has fluctuated but ultimately ended November 2024 just below Sprinkle, moving from seventh to sixth place. Sprinkle's sales figures, while stable, suggest room for growth, especially when compared to the higher sales volumes of its competitors. This competitive landscape highlights the need for Sprinkle to continue innovating and expanding its market presence to climb further up the rankings.
Notable Products
In November 2024, Sprinkle's top-performing product was the CBD/THC 1:1 Purely Simple Powder Dissolvable 10-Pack from the Edible category, reclaiming its number one rank with sales of 833 units. The GO Simple Dissolvable 10-Pack from the Beverage category, which had held the top spot in September and October, fell to second place. Sleepy Night Relax Dissolvable Powder Packet maintained a steady third place throughout the months, indicating consistent demand. The Night Relaxation w/Melatonin Dissolvable Powder 10-Pack, despite a dip in sales, remained in fourth place, showing resilience in its category. A new entry, Go Simple Dissolvable (1000mg), debuted at fifth place, suggesting potential growth in its segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
