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Oct-2024
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Overview
Market Insights Snapshot
Stability Growers has demonstrated notable performance fluctuations across various categories and states. In the Flower category within Missouri, the brand showed an impressive climb from a rank of 32 in July 2024 to 16 by September 2024, although it slightly dipped back to 20 in October. This indicates a strong market presence, although maintaining such a trajectory will be key to their sustained success. Conversely, their performance in the Pre-Roll category in Missouri has been less stable. The brand wasn't in the top 30 in July or August, but managed to reach the 30th position in September, before slipping back to 40th in October. This inconsistency suggests challenges in maintaining a competitive edge in the Pre-Roll market.
Despite some fluctuations in rankings, Stability Growers' sales figures reveal a positive trend, particularly in the Flower category. Their sales in Missouri increased significantly from July to September, peaking at over $850,000, before experiencing a slight decline in October. This sales trajectory underscores the brand’s potential for growth if they can stabilize their ranking. However, the Pre-Roll category presents a different narrative, with sales peaking in September but not enough to secure a top 30 position in October, indicating a need for strategic adjustments. The ability to convert these sales into improved rankings could be pivotal for Stability Growers' future market positioning.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Stability Growers has demonstrated a notable upward trajectory in rankings over recent months, peaking at 16th place in September 2024 before slightly dropping to 20th in October. This improvement from a rank of 32 in July reflects a strategic gain in market presence and consumer preference. In contrast, Robust experienced a decline, slipping from 15th in July to 21st in October, indicating a potential shift in consumer loyalty or market dynamics that Stability Growers could capitalize on. Meanwhile, C4 / Carroll County Cannabis Co. and Rooted (MO) have maintained relatively stable positions, with minor fluctuations, suggesting a steady consumer base. The sales trends indicate that while Stability Growers has increased its sales significantly since July, it still trails behind some competitors, highlighting an opportunity for further growth and market penetration.
Notable Products
In October 2024, Stability Growers' top-performing product was Golden Goat (3.5g) in the Flower category, maintaining its top rank from August with sales of 1,301 units. Artificial Red (3.5g) secured the second position, marking its first appearance in the rankings. Tropicanna Punch (3.5g) and Monkey Tape (3.5g) followed as the third and fourth top sellers, respectively, both making their debut in the rankings for October. Sundae Driver Pre-Roll (1g) rounded out the top five, indicating a strong performance in the Pre-Roll category. The rankings for these products show a dynamic shift, with new entries rising to prominence and Golden Goat consistently leading the pack since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
