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Oct-2024
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Overview
Market Insights Snapshot
Sticky Frog has shown a notable presence in the Washington market, particularly within the Vapor Pens category. The brand has consistently maintained a strong position, ranking third in July and August 2024, before climbing to second place in September and maintaining that rank in October. This upward movement in Vapor Pens suggests a solid consumer base and possibly effective product differentiation or marketing strategies in this category. On the other hand, the performance in the Concentrates category has been less stable, with rankings fluctuating between 12th and 17th place over the observed months, indicating a more competitive or challenging market environment in that segment.
It's important to note that Sticky Frog did not appear in the top 30 rankings for any other categories or states during the observed period, which could be seen as a limitation in their market reach or product diversity. The absence from other state rankings might suggest a strategic focus on consolidating their presence in Washington rather than expanding geographically. While their Vapor Pens sales reflect robust consumer demand, the decline in Concentrates sales from July to October indicates potential areas for improvement or adaptation. Understanding these dynamics could offer valuable insights for stakeholders looking to explore opportunities or anticipate future trends in the cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Sticky Frog has shown a strong performance, maintaining its rank at the top of the market. From July to October 2024, Sticky Frog consistently held the second position, only trailing behind Crystal Clear, which has been the market leader. Sticky Frog's sales have demonstrated a steady upward trend, peaking in September before a slight dip in October. Despite this minor fluctuation, Sticky Frog's sales figures remain robust, indicating a resilient market presence. Meanwhile, Micro Bar experienced a drop in rank from third to fourth in October, while Super Fog by Mfused made a significant leap from fourteenth in July to third in October, suggesting a dynamic shift in consumer preferences. These changes underscore the competitive pressure Sticky Frog faces, particularly from emerging brands like Super Fog, which could impact its market share if trends continue.
Notable Products
In October 2024, Berry Gelato Distillate Panda Pen Cartridge (1g) emerged as the top-performing product for Sticky Frog, maintaining its leading position from September with sales reaching 8,107 units. Tropical Trainwreck HTE Panda Pod (1g) followed closely, holding the second rank consistently since August. Raspberry Skywalker Distillate Panda Pen Cartridge (1g) remained steady at the third position throughout the past three months. Peach Ringz Distillate Panda Pen Cartridge (1g) consistently occupied the fourth spot since August, while Granddaddy Purple Distillate Panda Pen (1g) held firm at fifth place across the same period. This stability in rankings highlights a strong preference for these specific vapor pen products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
