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Nov-2024
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Overview
Market Insights Snapshot
Sticky Frog has shown a consistent performance in the Washington market, particularly in the Vapor Pens category, where it has maintained a steady third place from August through November 2024. This stability suggests a strong brand presence and consumer loyalty in this category. In contrast, the Concentrates category has seen more fluctuation, with Sticky Frog ranking ninth in October before dropping to twelfth in November. This movement indicates a competitive landscape in the Concentrates market, where Sticky Frog's position is less secure compared to Vapor Pens.
While Sticky Frog's sales figures in the Vapor Pens category reflect a robust demand with over two million dollars in sales consistently, the Concentrates category tells a different story. The brand's sales peaked in October but saw a decline in November, aligning with their drop in ranking. Notably, the absence of rankings in any other states or provinces indicates that Sticky Frog is not a top 30 brand in those regions, which could be seen as a limitation in their market reach. This suggests potential areas for growth, but also highlights the challenges Sticky Frog might face in expanding its footprint beyond Washington.
Competitive Landscape
In the Washington Vapor Pens category, Sticky Frog consistently holds the third rank from August to November 2024, demonstrating a stable position in a competitive market. Despite maintaining its rank, Sticky Frog faces stiff competition from brands like Mfused and Crystal Clear, which occupy the first and second positions respectively. Mfused, with its leading rank, shows a significant sales advantage over Sticky Frog, highlighting the challenge for Sticky Frog to close the gap. Meanwhile, Crystal Clear maintains a steady second place, also surpassing Sticky Frog in sales. Brands like Plaid Jacket and Micro Bar trail behind Sticky Frog, indicating a solid buffer for Sticky Frog against lower-ranked competitors. The consistent ranking and slight fluctuations in sales suggest that while Sticky Frog is a strong contender in the market, there is room for growth to challenge the top two leaders.
Notable Products
In November 2024, the top-performing product for Sticky Frog was the Berry Gelato Distillate Panda Pen Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from October with sales reaching 7,966 units. The Tropical Trainwreck HTE Panda Pod (1g) held steady in the second position, though its sales saw a slight increase from the previous month. The Raspberry Skywalker Distillate Panda Pen Cartridge (1g) remained consistently in third place across the months, showing stable performance. Peach Ringz Distillate Panda Pen Cartridge (1g) and Granddaddy Purple Distillate Panda Pen (1g) also retained their fourth and fifth ranks, respectively, indicating a steady demand for these products. Despite fluctuations in sales figures, the rankings of these top five products have shown remarkable stability from August through November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
