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Jan-2025
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Overview
Market Insights Snapshot
Sticky Frog has shown a consistent performance in the Washington market, particularly in the Vapor Pens category where it has maintained a solid third-place ranking from October 2024 through January 2025. This stability suggests a strong consumer loyalty and effective market strategies in this category. In the Concentrates category, Sticky Frog has seen a slight fluctuation, with its rank improving from ninth to eighth in December 2024 before settling back to ninth in January 2025. Such movements, while minor, could indicate competitive pressures or shifts in consumer preferences within the state.
While Sticky Frog's performance in Washington is notable, the absence of rankings in other states or categories suggests areas where the brand might not be as competitive or is perhaps focusing its efforts elsewhere. The consistent ranking in the top three for Vapor Pens, paired with a slight dip in sales from October 2024 to January 2025, could reflect seasonal trends or market saturation. The lack of presence in other categories or states could either be a strategic choice or a potential area for expansion, depending on the brand's long-term goals and market analysis.
Competitive Landscape
In the Washington Vapor Pens category, Sticky Frog consistently maintained its position at rank 3 from October 2024 to January 2025, indicating a stable presence in the market. Despite a gradual decline in sales over these months, Sticky Frog's rank remained unchanged, suggesting that its competitors did not significantly outpace it in terms of growth. Leading the category, Mfused held the top rank with notably higher sales, although it experienced a substantial drop in sales from December 2024 to January 2025. Meanwhile, Crystal Clear consistently occupied the second position, with sales figures that were higher than Sticky Frog's but showed fluctuations. Micro Bar and Plaid Jacket followed behind Sticky Frog, with sales figures generally lower, reinforcing Sticky Frog's competitive edge in the mid-tier market segment. These dynamics highlight Sticky Frog's resilience in maintaining its rank amidst a competitive landscape, despite facing sales challenges.
Notable Products
In January 2025, Sticky Frog's top-performing product was the Berry Gelato Distillate Panda Pen Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months, with notable sales of 9,362 units. The Tropical Trainwreck HTE Panda Pod (1g) also held its second-place position consistently, demonstrating strong performance in the Vapor Pens category. The Raspberry Skywalker Distillate Panda Pen Cartridge (1g) remained in third place, showing steady sales figures throughout the months. The Granddaddy Purple Distillate Panda Pen (1g) improved its rank from fifth in October to fourth in November and has maintained this position since. Meanwhile, the Peach Ringz Distillate Panda Pen Cartridge (1g) dropped from fourth to fifth in November and has stayed there, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
