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Dec-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Strane's performance in the Flower category has shown a positive trend, moving from a ranking of 13 in September 2024 to 10 by December 2024. This upward movement is indicative of growing consumer preference for their flower products. Conversely, their performance in the Pre-Roll category saw a decline, with rankings dropping from 21 in September to 37 by December, indicating potential challenges or increased competition in this segment. Meanwhile, the Vapor Pens category remained relatively stable, though it experienced a slight dip from 6th to 10th place, suggesting that while Strane maintains a strong presence, there might be emerging competitors or shifting consumer preferences.
In Maryland, Strane has demonstrated strong performance, particularly in the Flower category, where it improved its ranking from 5th in September to 3rd by December. This consistent rise highlights the brand's robust market presence and consumer appeal in the state. The Pre-Roll and Vapor Pens categories remained largely stable, indicating a steady demand for Strane's offerings in these segments. However, in Michigan, Strane did not rank in the top 30 for the Flower category in September, and though they entered the rankings in subsequent months, reaching 79th place by December, this suggests a challenging market environment or a need for strategic adjustments to enhance their competitive position in the state.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Strane has shown a promising upward trajectory in its rankings over the last few months of 2024. Starting from a 5th place position in September, Strane climbed to 3rd by December, indicating a positive shift in market perception and consumer preference. This rise in rank is significant, especially considering the fierce competition from brands like Rythm, which consistently held the top spot in October and December, and Fade Co., which fluctuated between 1st and 3rd place. Despite SunMed experiencing a drop from 1st in November to 4th in December, Strane's steady increase in sales, particularly from November to December, suggests a strengthening brand presence and consumer loyalty. Meanwhile, District Cannabis remained stable at 5th place, indicating that Strane's growth is not only a result of outperforming lower-ranked competitors but also gaining ground on higher-ranked ones. This data underscores Strane's potential to further ascend in the rankings, making it a brand to watch in the Maryland flower market.
Notable Products
In December 2024, Strane's top-performing product was Reserve - Lemon Maraschino (3.5g) in the Flower category, climbing from a third-place rank in November to second place, with notable sales of $18,495. Alien Mints Pre-Roll 2-Pack (1g) maintained a strong presence in the Pre-Roll category, improving from fourth to third place with increasing sales momentum. Highaleah (3.5g) also showed a positive trend, moving up from fifth to fourth place in the Flower category. Juicee J (3.5g), despite a drop in rank from second in November to fifth in December, continued to perform well in sales. The consistent performance of these products highlights Strane's dominance in both the Flower and Pre-Roll categories during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
