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Jan-2025
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Overview
Market Insights Snapshot
In Massachusetts, Strane's performance across different categories shows a mixed trend. In the Flower category, Strane maintained a strong presence, ranking within the top 15 throughout the months, though it saw a slight decline from 10th in October to 14th by January. This indicates a competitive market where maintaining a top position requires consistent performance. On the other hand, Strane's Vapor Pens category remained relatively stable, hovering around the 7th to 9th rank, suggesting a steady demand for their products in this segment. However, their Pre-Roll category performance was less consistent, with the brand dropping out of the top 30 in December, which could indicate challenges in maintaining market share in this competitive category.
In Maryland, Strane demonstrated impressive strength, particularly in the Flower category, where it consistently ranked in the top 4, even climbing to 3rd place in December and January. This suggests a robust market position and strong consumer preference for their Flower products. The Vapor Pens category also showed positive momentum, improving from 7th to 5th place by January, highlighting growth in this segment. However, the Edible category showed some volatility, with the brand ranking as high as 8th in November but then dropping back to 14th by January, indicating potential challenges in sustaining growth in this category. Meanwhile, in Michigan, Strane's presence was less pronounced, with the brand not appearing in the top 30 for the Flower category in October, but showing a progressive improvement from 100th in November to 67th by January, hinting at a gradual increase in market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Strane has shown a consistent performance with a steady improvement in rank from October 2024 to January 2025. Starting at 4th place in October and November, Strane climbed to 3rd place by December and maintained this position in January. This upward trend is indicative of a positive reception in the market, especially as competitors like SunMed experienced a decline from 1st place in November to 5th place by January. Meanwhile, Rythm held a strong position, consistently ranking in the top 3, and Fade Co. saw a drop from 2nd to 4th place by January. Notably, District Cannabis surged from 5th to 2nd place in January, highlighting a dynamic shift in consumer preferences. Strane's stable rise in rank amidst these fluctuations suggests a growing customer base and effective market strategies, positioning it favorably against its competitors.
Notable Products
In January 2025, the top-performing product for Strane was Reserve - Alien Mints (3.5g) in the Flower category, maintaining its first-place rank consistently from October 2024 through January 2025, with sales reaching 21,754 units. Reserve - Lemon Maraschino (3.5g) held the second position, showing a significant increase in sales since November 2024. Juicee J (3.5g) climbed to the third position from fifth in December 2024, indicating a resurgence in popularity. Alien Mints Pre-Roll 2-Pack (1g) remained stable in the rankings, finishing January in fourth place. Reserve - Super Gremlin (3.5g) re-entered the top five, securing the fifth position after being absent in the rankings for November and December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
