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Nov-2024
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Overview
Market Insights Snapshot
In Massachusetts, Strane has shown a stable performance in the Flower category, maintaining its position in the top 15 throughout the months, with a slight improvement from September to November. Despite a dip in sales in September, the brand recovered in October and maintained its 11th rank in November. However, the Pre-Roll category tells a different story, as Strane slipped out of the top 30 in October, a notable decline from its 19th position in August, before slightly recovering to 27th in November. In the Vapor Pens category, Strane consistently held a strong position, only dropping one rank from 6th to 7th in November, indicating a stable consumer base in this segment.
In Maryland, Strane performed exceptionally well in the Edible category, climbing from 15th in August to an impressive 8th by November, highlighting a significant upward trajectory in this segment. The Flower category also saw Strane maintaining a robust presence, consistently ranking 4th, with a notable sales increase in November. The Pre-Roll category witnessed an upward movement, as Strane improved its rank from 12th in August to 7th by November, suggesting growing popularity. Meanwhile, in the Vapor Pens category, Strane remained a top contender, maintaining a steady rank around the 5th position, with a slight dip in October before recovering in November. In Michigan, Strane entered the Flower category rankings in October at 86th, improving to 77th by November, indicating a gradual establishment in the market.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Strane has maintained a consistent presence, holding the 4th rank in August, October, and November 2024, despite a slight dip to 5th in September. This stability is noteworthy given the dynamic shifts among its competitors. Rythm demonstrated significant volatility, climbing from 3rd in September to 1st in October, indicating a strong upward trend that could challenge Strane's market position. Meanwhile, Fade Co. experienced a gradual decline from 1st in August and September to 3rd by November, suggesting potential opportunities for Strane to capitalize on any further slippage. Additionally, Grassroots showed improvement, moving from 7th in September to 5th in November, which could pose a future threat if this upward momentum continues. Strane's sales rebounded in November, indicating resilience and potential for growth, especially if it can leverage the shifts among its competitors to its advantage.
Notable Products
In November 2024, Reserve - Alien Mints (3.5g) maintained its position as the top-selling product for Strane, consistently ranking first since August, with sales reaching 21,575. Juicee J (3.5g) emerged as the second best-seller, climbing from no rank in previous months to the second position in November. Reserve - Lemon Maraschino (3.5g) entered the rankings for the first time, securing the third spot. Alien Mints Pre-Roll 2-Pack (1g) experienced a slight decline, moving from third to fourth place from October to November. Highaleah (3.5g) also saw an improvement, moving up from the fourth position in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
