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Jan-2025
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Overview
Market Insights Snapshot
Summit's performance in the Colorado market has shown notable fluctuations across different product categories. In the Flower category, Summit made a significant leap from the 38th position in November 2024 to 30th in December 2024, before dropping back to 43rd in January 2025. This movement suggests that while Summit managed to break into the top 30 in December, maintaining that momentum proved challenging. The Concentrates category paints a less optimistic picture, as Summit was not in the top 30 rankings for the months observed, indicating a need for strategic shifts or market penetration efforts in this segment.
For Vapor Pens, Summit's journey in Colorado reflects a gradual yet positive trend, moving from the 81st rank in October 2024 to 69th by December 2024, although a slight regression occurred in January 2025, where they ranked 76th. This upward trajectory, despite the minor setback, could be a promising indicator for Summit if they can capitalize on the gains made towards the end of 2024. However, the absence from the top 30 across any category except Flower in December suggests Summit has considerable room for improvement to enhance its competitive positioning in the Colorado cannabis market.
Competitive Landscape
In the competitive landscape of the Colorado flower market, Summit has experienced notable fluctuations in its rankings and sales over the past few months. Starting from October 2024, Summit was ranked 42nd, improving to 38th in November, and further climbing to 30th in December, before dropping to 43rd in January 2025. This pattern indicates a temporary upward trend followed by a decline, suggesting potential challenges in maintaining consistent market positioning. Comparatively, LoCol Love (TWG Limited) showed a similar pattern but managed to reach the top 20 in December, highlighting a stronger competitive presence during that period. Meanwhile, Rocky Mountain High maintained a relatively stable rank, slightly outperforming Summit in January. The sales figures reflect these trends, with Summit's sales peaking in December before a significant drop in January, indicating potential volatility in consumer demand or market strategy. Understanding these dynamics can provide valuable insights for Summit to strategize and stabilize its market position against competitors like Magic City, which consistently trailed behind Summit in rankings.
Notable Products
In January 2025, Granny's Apple Sass Smalls (Bulk) from Summit maintained its top position in the Flower category, leading with notable sales of 7,043 units. Trop Cherry Smalls (Bulk) also held steady at the second rank, despite a decrease in sales compared to previous months. Apricot Scone (Bulk) climbed to the third position after being ranked first in November 2024, showing a consistent performance with sales just slightly lower than in December. RS-11 (Bulk) emerged in the rankings for the first time in January, securing the fourth position. Meanwhile, Tropic Cherry (Bulk) dropped to fifth place, marking a decline from its previous fourth position in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
