.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sun Smoke has shown varied performance across different categories and states, with notable movements in the Concentrates category in California. The brand ranked 19th in June 2024, but experienced a slight decline in July, falling to 23rd. However, it managed to improve its position to 21st in August before slipping again to 22nd in September. This fluctuation in rankings suggests a competitive market environment in California's Concentrates category, where Sun Smoke is striving to maintain a consistent presence. Despite the drop in rankings, the brand's sales figures reflect a dynamic trend, with a noticeable peak in August before a decrease in September, indicating potential challenges or changes in consumer preferences.
Interestingly, Sun Smoke's absence from the top 30 rankings in certain states and categories could be seen as either a missed opportunity or a strategic focus on specific markets. The brand's performance in other states and categories remains an area of interest for further analysis. Understanding the factors contributing to its ranking and sales performance, such as local market conditions and consumer trends, could provide valuable insights into its overall strategy. For now, the brand's trajectory in California's Concentrates market offers a glimpse into its competitive positioning and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of California's concentrates market, Sun Smoke has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In June 2024, Sun Smoke was ranked 19th, but by July, it slipped to 23rd, only to recover slightly to 21st in August, before settling at 22nd in September. This pattern suggests a competitive struggle to maintain a stable position amidst strong contenders. Notably, Paper Planes and Lime have consistently ranked higher than Sun Smoke, despite their declining sales, which could indicate a stronger brand loyalty or market strategy. Meanwhile, Almora Farms and Everyday Dabs have shown more stability in their rankings, with Everyday Dabs experiencing a notable drop in September. Sun Smoke's sales have shown a slight recovery in August, but the overall downward trend from June to September highlights the need for strategic adjustments to enhance its market position and compete effectively with these established brands.
Notable Products
In September 2024, Sun Smoke's top-performing product was Hybrid Blend Preground (14g) in the Flower category, which climbed to the number 1 rank, despite a slight decrease in sales to 1089 units. White Miso Rosin (1g) emerged as a notable performer, securing the 2nd rank in Concentrates with sales reaching 1046 units. Indica Blend Preground (28g) maintained its 3rd position in the Flower category, continuing a consistent performance from August. Peach Rings Rosin (1g) saw a drop to the 4th rank in Concentrates, a decline from its peak as the top product in August. Flap Jack Rosin (1g) entered the rankings at 5th place in September, marking its first appearance since June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
