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Nov-2024
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Overview
Market Insights Snapshot
Sun Smoke has shown a dynamic performance across different categories and states, with notable fluctuations in its rankings. In the California market, Sun Smoke's position in the Concentrates category has seen some ups and downs over recent months. In August 2024, the brand was ranked 22nd, improving slightly to 21st in September, but then dropping out of the top 30 entirely in October. However, it made a comeback in November, climbing back to the 27th position. This movement indicates a volatile yet resilient presence in the California market, suggesting that while the brand faced challenges in maintaining its top 30 status, it has the capability to rebound.
Despite the fluctuations in ranking, Sun Smoke's sales figures provide additional context to its market performance. For instance, while the brand's sales in California decreased from $152,929 in August to $116,074 in October, the subsequent increase to $140,358 in November highlights a recovery phase. This trend suggests that while Sun Smoke faces stiff competition, it is actively working to regain its market share. The absence from the top 30 in October serves as a potential area of concern, indicating that the brand needs to sustain its efforts to ensure consistent visibility and performance in key markets like California.
Competitive Landscape
In the competitive landscape of the California concentrates market, Sun Smoke has experienced notable fluctuations in its ranking over the past few months, which can be attributed to dynamic shifts among its competitors. While Sun Smoke's rank improved from 22nd in August 2024 to 21st in September, it saw a dip to 33rd in October before recovering to 27th in November. This volatility contrasts with the performance of Hash and Flowers, which consistently declined from 13th in August to 25th by November, suggesting a downward trend in sales. Meanwhile, The Fight demonstrated a remarkable ascent, climbing from 58th in August to 28th in November, indicating a significant increase in market presence. Similarly, Mountain Man Melts improved its rank from 46th to 26th over the same period. These shifts highlight the competitive pressure on Sun Smoke, which, despite its recovery in November, must strategize to maintain and enhance its market position amidst rising competitors.
Notable Products
In November 2024, Indica Blend Preground (28g) emerged as the top-performing product for Sun Smoke, climbing from its fifth position in October to first place, with sales reaching 1200 units. Peach Rings Rosin (1g) maintained its strong performance, holding the second rank, reflecting a consistent demand since it was previously ranked first in August. Hybrid Blend Preground (28g) retained its third position from October, indicating stable sales within the Flower category. Sativa Blend Preground (28g) showed significant improvement, moving up from an unranked position in October to fourth place in November. Gelato 41 Rosin (1g) entered the top five for the first time, marking a notable entry into the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
