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Oct-2024
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Overview
Market Insights Snapshot
Sun Smoke has demonstrated a steady presence in the California concentrates market over the past few months. In July 2024, the brand was ranked 24th, and it improved slightly to 22nd in August. However, the rankings have since stabilized, with Sun Smoke holding the 23rd spot in both September and October. This consistency suggests a solid footing in the competitive concentrates category, although the slight dip in sales from August to September indicates potential challenges that the brand might need to address to climb higher in the rankings.
Interestingly, the data does not provide insights into Sun Smoke's performance in other states or categories, as they did not feature in the top 30 rankings elsewhere. This absence could imply either a strategic focus on the California market or a need for expansion efforts in other regions and product categories. Without visibility in additional states, it's challenging to gauge Sun Smoke's broader market impact, but their concentrated efforts in California might offer a foundation for future growth. Observing their strategy in the coming months could provide a clearer picture of their market trajectory and potential areas for expansion.
Competitive Landscape
In the California concentrates market, Sun Smoke has maintained a relatively stable position, consistently ranking around 22nd to 24th from July to October 2024. This steadiness contrasts with competitors like Paper Planes and Lime, which have fluctuated more dramatically, with both brands falling out of the top 20 in August and September. Notably, The Fight made a significant leap in October, moving from 67th in September to 24th, potentially posing a new competitive threat. Meanwhile, Mountain Man Melts also improved its rank, reaching 25th in October. These shifts suggest an increasingly competitive landscape, where Sun Smoke's consistent ranking may indicate a stable customer base, but also highlights the need for strategic initiatives to enhance its market position amidst dynamic competitors.
Notable Products
In October 2024, Skorange Bomb Live Rosin (1g) maintained its top position in the Sun Smoke product lineup, achieving sales of 1485 units. Hybrid Blend Preground (14g) continued to hold the second spot, consistent with its ranking from the previous three months. Notably, Flap Jack Rosin (1g) entered the rankings at third place, showing strong sales performance since its introduction. Hybrid Blend Preground (28g) debuted in the rankings at fourth place, indicating a positive reception. White Miso Rosin (1g) dropped to fifth place from its previous third place in September, signaling a slight decline in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
