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Jan-2025
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Overview
Market Insights Snapshot
Sun Smoke has shown notable improvements in the Concentrates category in California over the past few months. Starting from outside the top 30 in October 2024, the brand surged to rank 24 by November, a clear indication of its growing popularity and market penetration. Despite a slight dip in December, where it ranked 26, Sun Smoke quickly regained momentum, reaching the 21st position by January 2025. This upward trend is reflected in their sales figures, which increased from $107,929 in October to $159,226 by January, showcasing a consistent growth trajectory in this competitive market.
Interestingly, Sun Smoke's absence from the top 30 in October highlights the brand's significant progress and adaptability within the California market. The fluctuations between November and December suggest potential challenges or competitive pressures, yet the recovery in January is a testament to their resilience and strategic adjustments. This pattern of performance indicates a promising future for Sun Smoke in the Concentrates category, as the brand continues to strengthen its presence and appeal to consumers in California.
```Competitive Landscape
In the competitive landscape of California's concentrates category, Sun Smoke has shown a promising upward trajectory in brand rankings, moving from 35th in October 2024 to 21st by January 2025. This improvement suggests a positive reception in the market, likely driven by strategic marketing or product innovation. Notably, Creme De Canna experienced a decline, dropping from 12th to 20th, which may have opened opportunities for Sun Smoke to capture more market share. Meanwhile, Cream Of The Crop (COTC) demonstrated volatility, peaking at 12th in December before falling to 19th in January, indicating potential instability that Sun Smoke could capitalize on. Additionally, Greenline Organics maintained a steady position around the low 20s, while 5G (530 Grower) made a significant leap from 47th to 23rd, suggesting rising competition. Overall, Sun Smoke's consistent rise in rankings amidst fluctuating competitors highlights its growing presence and potential for increased sales in the California concentrates market.
Notable Products
In January 2025, the top-performing product for Sun Smoke was Skorange Bomb Live Rosin (1g) in the Concentrates category, maintaining its number one rank from October 2024 with sales of 975 units. Strawberry Peach Live Rosin (1g) emerged as the second-best seller, marking its debut in the rankings with a notable performance. Papaya Sundae Rosin (1g) secured the third position, indicating a strong entry into the market. Coma Distillate Cartridge (1g), in the Vapor Pens category, ranked fourth, showcasing a solid presence in the lineup. Meanwhile, Papaya Burst Live Rosin (1g) dropped from its November 2024 second position to fifth place, reflecting a shift in consumer preference.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
