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Aug-2024
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Overview
Market Insights Snapshot
Sun Smoke has shown notable performance fluctuations across different states and categories in recent months. In California, the brand has experienced a steady presence within the top 30 for Concentrates. From May 2024 to August 2024, Sun Smoke's ranking moved from 18th to 15th, despite a slight dip in June and July. This upward trajectory in August, with sales reaching $221,756, indicates a positive trend and suggests that the brand's strategies in California might be yielding fruitful results. However, the fact that they did not rank in the top 30 in other categories or states during this period could be a point of concern.
On the other hand, the absence of Sun Smoke from the top 30 rankings in other states and categories highlights potential areas for improvement and market expansion. This could be seen as a missed opportunity or a strategic focus on particular markets. The brand's concentrated effort in California's Concentrates category may imply a targeted approach, but expanding their footprint could drive further growth. Observing these trends can provide valuable insights into Sun Smoke's market dynamics and future potential, especially for stakeholders looking to capitalize on emerging opportunities.
Competitive Landscape
In the competitive landscape of California's concentrates category, Sun Smoke has experienced notable fluctuations in rank and sales over the past few months. Despite a dip in July 2024, where Sun Smoke fell out of the top 20, the brand rebounded to 15th place in August 2024. This recovery is significant when compared to competitors like Nasha Extracts and Bear Labs, which have seen more consistent but less dramatic changes in rank. For instance, Bear Labs dropped from 8th to 17th place over the same period, indicating a sharper decline in market position. Meanwhile, UP! has shown a steady climb, moving from 27th to 16th place, suggesting a growing threat. Additionally, WVY experienced a significant drop from 6th to 14th place, which could indicate market volatility that Sun Smoke can capitalize on. These shifts highlight the dynamic nature of the market and suggest that Sun Smoke's recent improvements in rank could be leveraged to gain a more stable foothold in the competitive California concentrates market.
Notable Products
In August 2024, Peach Rings Rosin (1g) topped the sales chart for Sun Smoke, moving up from the fifth position in July, with notable sales of 2268 units. Papaya Burst Live Rosin (1g) secured the second spot, dropping from its previous first position in July. Skorange Bomb Live Rosin (1g) maintained a steady performance, ranking third, down from first in May and June. Hybrid Blend Preground (14g) held the fourth position, slightly dropping from third in July. White Miso Rosin (1g) re-entered the rankings at fifth place, after not being in the top five for June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
