.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
SunMed has demonstrated varied performance across different cannabis product categories in Maryland. In the Concentrates category, SunMed maintained a strong position at the top in September and October 2024, but experienced a noticeable decline to the 7th position by December. This drop could indicate increased competition or shifting consumer preferences. Conversely, in the Flower category, SunMed showed a remarkable rise to the top spot in November, although it slightly receded to 4th place by December. This fluctuation suggests that while SunMed's Flower products are popular, maintaining a leading position is challenging in a dynamic market.
In the Pre-Roll category, SunMed consistently held the 2nd position from September through December, indicating steady consumer demand and brand loyalty in this segment. However, in the Vapor Pens category, SunMed's ranking fluctuated more significantly, peaking at 9th place in October before falling to 12th in December. This inconsistency might reflect the volatility within the Vapor Pens market or the need for SunMed to adapt its offerings to better align with consumer tastes. Notably, SunMed did not break into the top 30 brands in any other state or province, highlighting the brand's concentrated market presence in Maryland.
Competitive Landscape
In the Maryland flower category, SunMed experienced notable fluctuations in its competitive positioning from September to December 2024. Initially ranked 2nd in September, SunMed's rank shifted to 3rd in October, surged to 1st in November, and then dropped to 4th by December. This dynamic movement highlights SunMed's volatile yet competitive presence in the market. In comparison, Fade Co., a key competitor, maintained a strong presence, starting at 1st in September, slipping to 2nd in October, and then to 3rd in November before reclaiming the 2nd position in December. Meanwhile, Strane showed a steady climb, moving from 5th in September to 3rd by December, indicating a consistent upward trend in sales. Savvy also demonstrated significant improvement, advancing from 9th in September to 6th in December, suggesting a growing market presence. Conversely, District Cannabis maintained a stable rank around 4th and 5th, indicating steady performance. These shifts underscore the competitive nature of the Maryland flower market and suggest that while SunMed has the potential to lead, it faces strong competition from brands like Fade Co. and Strane, which are also vying for top positions.
Notable Products
In December 2024, the top-performing product for SunMed was the Snoop Dogg OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from October and November, with sales reaching 24,621 units. The Snoop Dogg (3.5g) in the Flower category held steady at the second position, consistent with its ranking from the previous two months. The Snoop Dogg OG (7g) also in the Flower category, remained at the third place since November, showing stability in its ranking. Notably, the Watermelon Gelato Pre-Roll 2-Pack (1g) debuted at the fourth position, while GMO x Skywalker OG Pre-Roll 2-Pack (1g) secured the fifth spot. This indicates a strong performance in the Pre-Roll category for SunMed, with new entries making a significant impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
