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Oct-2024
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Overview
Market Insights Snapshot
SunMed has demonstrated a strong and consistent performance in the Maryland cannabis market, particularly in the Concentrates category, where it has maintained a top position for four consecutive months. This consistency indicates a strong consumer preference and brand loyalty within this segment. In the Flower category, SunMed showed some fluctuation, ranking second in July and September, but dropping to third in August and October. Despite these slight shifts, SunMed remains a dominant player in the Flower market, showcasing its resilience and ability to maintain a high ranking amidst competitive pressures. The Pre-Roll category also reflects stability for SunMed, holding steady at the number two spot across all four months, suggesting a robust product offering that continues to meet consumer demand.
In the Vapor Pens category, SunMed experienced more volatility, dropping to the eleventh position in September before returning to the tenth spot in October. This movement suggests potential challenges in maintaining market share against competitors in this category. Notably, the brand's absence from the top 30 in other states or provinces could indicate either a strategic focus on the Maryland market or a need for expansion efforts to capture a broader audience. The sales trends across these categories highlight areas where SunMed excels and others where there is room for growth and improvement. This nuanced performance across different product segments and the singular focus on Maryland provide a snapshot of SunMed's current market dynamics and future opportunities.
Competitive Landscape
In the competitive landscape of the Maryland flower category, SunMed has experienced notable fluctuations in its ranking and sales performance over the past few months. SunMed maintained a strong position, consistently ranking within the top three from July to October 2024. However, the brand saw a slight decline from second place in July and September to third place in August and October. This shift is particularly significant given the competitive pressure from brands like Fade Co. and Rythm, which have both occupied the top two positions interchangeably during this period. Despite this, SunMed's sales figures remained robust, with only a moderate decrease observed from July to October. The brand's ability to maintain a top-three rank amidst fierce competition suggests a resilient market presence, although the upward momentum of Rythm—which reclaimed the number one spot in October—indicates a potential challenge for SunMed in sustaining its rank and sales growth in the future.
Notable Products
In October 2024, the top-performing product from SunMed was the Snoop Dogg OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, reclaiming its position at rank 1 with impressive sales of 32,807. The Snoop Dogg (3.5g) in the Flower category held steady at rank 2, despite a decrease in sales compared to September. The Snoop Dogg OG Pre-Roll (1g) improved its standing, moving up to rank 3 from rank 5 in September. Notably, the Permanent Marker (3.5g) made its debut in the rankings at position 4. Meanwhile, Ice Cream Cake (3.5g) entered the list at rank 5, showcasing a strong performance among new entrants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
