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Jan-2025
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Overview
Market Insights Snapshot
SunMed has shown a dynamic performance across various categories in Maryland, with notable shifts in ranking positions. In the Concentrates category, SunMed started strong, holding the top rank in October 2024. However, by December, the brand had dropped to the 7th position, before slightly recovering to the 6th position in January 2025. This fluctuation suggests a competitive market environment or potential changes in consumer preferences. Conversely, in the Pre-Roll category, SunMed has maintained a steady 2nd place rank over the same period, indicating a consistent demand for their products in this segment.
In the Flower category, SunMed experienced a peak in November 2024, achieving the 1st place rank, but then saw a decline to the 5th position by January 2025. This descent could reflect seasonal variations or increased competition. Meanwhile, in the Vapor Pens category, SunMed's rankings were relatively stable but outside the top 10, with a slight improvement from 11th to 10th place by January 2025. The absence of a top 30 ranking in other states or categories highlights areas where SunMed might focus on expanding their market presence. This performance across categories in Maryland suggests areas of both strength and potential growth for SunMed.
Competitive Landscape
In the competitive landscape of the Maryland flower category, SunMed experienced notable fluctuations in its market position from October 2024 to January 2025. SunMed achieved the top rank in November 2024, surpassing competitors like Fade Co. and Strane, which maintained consistent high ranks throughout the period. However, by January 2025, SunMed's rank slipped to fifth, indicating a decline in sales momentum. This drop in rank coincided with a sales decrease, contrasting with Strane, which showed a steady increase in sales and maintained a strong third position. Meanwhile, Grassroots and Savvy showed moderate rank improvements, suggesting a competitive pressure that SunMed must navigate to regain its leading position.
Notable Products
In January 2025, the top-performing product for SunMed was the Snoop Dogg OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its rank at number one despite a decline in sales to 17,732 units. The Snoop Dogg (3.5g) Flower held its position as the second best-seller, although it experienced a decrease in sales volume. Ice Cream Cake (3.5g) Flower rose to third place, showing a positive trend from previous months where it was not consistently ranked. Watermelon Gelato Pre-Roll 2-Pack (1g) and GMO x Skywalker OG Pre-Roll 2-Pack (1g) both held steady in fourth and fifth positions, respectively, indicating stability in their popularity. Overall, the rankings for January 2025 demonstrate a mix of consistency and slight upward movement among SunMed's top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
