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Sep-2024
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Overview
Market Insights Snapshot
SunMed has demonstrated a robust presence in the Maryland cannabis market, particularly in the Concentrates category, where it maintained the top rank in June and July before a slight dip to the second position in August and September. This indicates strong consumer demand and a consistent product offering in this category. However, in the Flower category, SunMed experienced a minor decline from the first position in June to the second in subsequent months, suggesting increased competition or shifting consumer preferences. Despite this, the brand's sales figures in this category have remained relatively stable, highlighting its strong foothold in the market.
In the Pre-Roll category, SunMed has consistently held the second position from June through September, showcasing its steady performance and appeal in this segment. Conversely, the Vapor Pens category presents a more challenging scenario for SunMed, as it dropped from ninth to tenth place over the same period, indicating potential areas for improvement or innovation. Notably, the absence of SunMed in the top 30 brands in some states and categories could either reflect a strategic focus on specific markets like Maryland or highlight areas where market penetration could be enhanced. These dynamics illustrate the brand's strengths and potential opportunities for growth across different product categories and geographic locations.
Competitive Landscape
In the Maryland flower category, SunMed experienced a notable shift in its competitive positioning over the summer of 2024. Initially holding the top rank in June, SunMed was overtaken by Fade Co. in July, which maintained its lead through September. Despite this change, SunMed consistently held the second position, indicating strong brand resilience and customer loyalty. While SunMed's sales saw a slight decline from June to September, Fade Co. experienced a significant sales surge, further solidifying its top position. Meanwhile, Rythm and District Cannabis maintained stable rankings at third and fourth positions respectively, without any major fluctuations in sales. This competitive landscape suggests that while SunMed remains a strong contender, it faces increasing pressure from Fade Co., which has demonstrated impressive growth and market capture in recent months.
Notable Products
In September 2024, the top-performing product for SunMed was Snoop Dogg (3.5g) in the Flower category, which rose to the number one spot with a notable sales figure of 34,171. This product has consistently performed well, maintaining the second position from June to August before climbing to the top in September. The Snoop Dogg OG Pre-Roll 2-Pack (1g), a consistent leader from June to August, slipped to the second rank in September. Gush Mints (3.5g) showed significant improvement, moving up from fifth place in August to third place in September. Additionally, the Golden Pineapple Pre-Roll 2-Pack (1g) emerged as a new entrant in the rankings, securing the fourth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
