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Nov-2024
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Overview
Market Insights Snapshot
SunMed has demonstrated notable performance across various categories in Maryland, with significant movements observed over recent months. In the Concentrates category, SunMed held the top position from August to October 2024 but experienced a drop to third place in November. This shift might indicate increased competition or changes in consumer preferences within the state. Meanwhile, in the Flower category, SunMed climbed from third place in August to secure the top spot by November, suggesting a strong consumer demand and possibly effective market strategies. The Pre-Roll category has shown stability for SunMed, consistently maintaining the second position throughout the four-month period, reflecting a steady consumer base and consistent product quality.
However, SunMed's performance in the Vapor Pens category in Maryland reveals some challenges, as the brand slipped from the tenth position in August to twelfth by November. This decline could be attributed to either increased competition or a shift in consumer preferences towards other brands or product types. Despite these challenges, SunMed's overall sales figures indicate a strong presence in the Maryland market, particularly in the Flower category, where they achieved significant sales growth in November. The absence of SunMed in the top 30 brands for any category would be a cause for concern, but this is not the case here, showcasing their robust market presence across multiple product lines.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, SunMed has demonstrated a notable upward trajectory in recent months. Starting from a rank of 3rd in August 2024, SunMed improved its position to 2nd in September, maintained 3rd in October, and ultimately claimed the top spot in November. This ascent is particularly significant given the strong competition from Fade Co. and Rythm. While Fade Co. experienced a decline from 1st to 3rd over the same period, Rythm fluctuated but ultimately settled at 2nd in November. SunMed's rise to the top in November, with a notable increase in sales, suggests a successful strategic maneuvering amidst dynamic market conditions, positioning it as a formidable competitor in Maryland's flower market.
Notable Products
In November 2024, the top-performing product from SunMed was the Snoop Dogg OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from October with sales figures reaching 32,820. The Snoop Dogg (3.5g) in the Flower category held steady at the second position, experiencing a slight increase in sales from the previous month. The Snoop Dogg OG (7g) Flower debuted at the third position, indicating strong initial sales. Snoop Dogg OG Pre-Roll (1g) moved up to fourth place, showing a consistent upward trend over the past months. Meanwhile, GMO x Skywalker OG (3.5g) entered the rankings at fifth place, marking its presence in the competitive Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
