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Oct-2024
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Overview
Market Insights Snapshot
Sunnies by SunMed has shown a steady improvement in the Edible category within Maryland. Over the months from July to October 2024, the brand has climbed the rankings from 21st to 19th, indicating a positive reception and growing market presence. This consistent upward trend is particularly noteworthy given the competitive nature of the cannabis market. The brand's sales also reflect this growth, with a notable increase from July to October, suggesting that consumers are increasingly favoring Sunnies by SunMed's offerings in this category.
While Sunnies by SunMed has made strides in Maryland, the absence of ranking data for other states and categories suggests that the brand has not yet broken into the top 30 in those areas. This can be seen as a challenge, but it also presents an opportunity for the brand to expand its reach and explore strategies to enhance its visibility and performance in other markets. The focus on the Edible category in Maryland might be a strategic decision, but diversifying across different categories and states could potentially accelerate their growth trajectory.
Competitive Landscape
In the Maryland edible cannabis market, Sunnies by SunMed has shown a promising upward trajectory, climbing from a rank of 21 in July 2024 to 19 by October 2024. This improvement in rank is accompanied by a notable increase in sales, indicating a growing consumer preference for their products. In comparison, Bubby's Baked has seen a decline, dropping to the 20th position by October, while Sweet Talk has consistently remained outside the top 20 since August. Meanwhile, BITS and Jams maintain stronger positions, with Jams holding a rank of 16 in October, suggesting that while Sunnies by SunMed is gaining traction, it still faces stiff competition from these more established brands. The overall trend suggests that Sunnies by SunMed is effectively capturing market share, but continued strategic efforts are necessary to compete with higher-ranked brands like Jams and BITS.
Notable Products
In October 2024, the top-performing product from Sunnies by SunMed was the Raspberry Dark Chocolate Bar 10-Pack (100mg) in the Edible category, climbing to the number one position with notable sales of $841. The Golden Pineapple Live Resin Gummies 10-Pack (100mg) secured the second spot, showing a strong entry into the top rankings. Caramel Dark Chocolate Truffles 5-Pack (50mg) held the third position, while the White Chocolate Bar 10-Pack (100mg) and Snickerdoodle Bites 2-Pack (20mg) followed in fourth and fifth places, respectively. Notably, the Raspberry Dark Chocolate Bar improved from its second-place rank in September to take the lead in October. These shifts indicate a growing consumer preference for chocolate-based edibles within the brand's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
