.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sunnies by SunMed has shown consistent performance in the Edible category in Maryland. Throughout the summer months of 2024, the brand maintained a steady rank of 22nd place from June to August, before experiencing a slight dip to 23rd place in September. This consistency in ranking indicates a stable presence in the Maryland market, though the drop in September might suggest increasing competition or a seasonal fluctuation in consumer preferences. Notably, the brand's sales peaked in July before declining in the subsequent months, highlighting potential challenges in sustaining momentum.
While Sunnies by SunMed has managed to secure a spot within the top 30 brands in Maryland's Edible category, the absence of rankings in other states or categories suggests that there might be room for growth and expansion beyond its current market. The lack of presence in the top 30 rankings elsewhere could be viewed as a missed opportunity or an area ripe for strategic development. As the brand evaluates its performance, focusing on diversifying its product offerings or enhancing its marketing strategies might help in gaining traction in other regions and categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Maryland, Sunnies by SunMed has shown a consistent presence in the rankings, maintaining a steady position around 22nd to 23rd place from June to September 2024. This stability in rank contrasts with the fluctuating positions of competitors like Sweet Talk, which started at 19th in June but dropped to 21st by September, and Beezle Extracts, which improved its rank from 21st in June to 20th by September. Despite the consistent ranking, Sunnies by SunMed experienced a decline in sales from August to September, which could be a point of concern as it suggests a downward trend in consumer preference or market share. Meanwhile, Fireball Cannabis and Jam have shown slight improvements in their rankings, indicating potential rising competition. These dynamics suggest that while Sunnies by SunMed has maintained its rank, it may need to strategize to counteract the sales decline and respond to the competitive pressures from brands that are either stabilizing or improving their market positions.
Notable Products
In September 2024, the top-performing product from Sunnies by SunMed was Snickerdoodle Bites 10-Pack (100mg) in the Edible category, climbing from fifth place in August to secure the number one spot with sales of 381 units. Key Lime Nano Gummies 10-Pack (100mg) maintained its strong position, holding the second rank with a slight decrease in sales compared to August. Peach Nano Gummies 10-Pack (100mg) entered the rankings for the first time in September, taking the third position, followed closely by Blue Raspberry Gummies 10-Pack (100mg) at fourth. Green Apple Gummies 10-Pack (100mg) re-entered the top five, moving up from an unranked position in previous months to rank fifth in September. The notable shifts in rankings highlight a dynamic market and changing consumer preferences within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
