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Mar-2025
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Overview
Market Insights Snapshot
Sunnies by SunMed has shown notable performance across various product categories in Maryland. In the Beverage category, the brand has consistently climbed the rankings, moving from the 5th position in December 2024 to an impressive 3rd place by March 2025. This upward trend is mirrored by their sales growth, showcasing a strong consumer preference for their beverage offerings. In the Concentrates category, Sunnies by SunMed also made significant strides, advancing from 26th to 18th place in the same period. This improvement in rankings suggests a growing market presence and increased consumer interest in their concentrate products.
However, not all categories have experienced such positive momentum. In the Edible category, the brand maintained a relatively stable position, hovering around the 18th rank from January to March 2025, indicating steady but unremarkable performance. Meanwhile, the Pre-Roll category reveals a different story, with Sunnies by SunMed failing to break into the top 30 until March 2025, where they debuted at 44th place. This late entry suggests potential challenges in capturing market share in this segment. Additionally, in the Vapor Pens category, the brand experienced a significant jump from 49th to 27th place by February 2025, although they slightly slipped to 29th in March. This fluctuation hints at a competitive landscape where maintaining a strong position requires continuous effort and innovation.
Competitive Landscape
In the Maryland edible cannabis market, Sunnies by SunMed has experienced notable fluctuations in its ranking from December 2024 to March 2025. Initially ranked 17th in December 2024, Sunnies by SunMed saw a dip to 19th in January 2025, before recovering slightly to 18th in February and March 2025. This volatility in rank is reflected in its sales performance, which showed a significant drop in January 2025 but rebounded in the following months. Competitors such as AiroPro and BITS maintained more stable rankings, consistently occupying the 16th and 17th positions respectively, suggesting a more consistent market presence. Meanwhile, Evermore Cannabis Company remained close behind, holding the 19th spot for most of the period. The competitive landscape indicates that while Sunnies by SunMed has the potential for growth, it faces stiff competition from brands that have managed to sustain steadier sales and rankings.
Notable Products
In March 2025, the top-performing product from Sunnies by SunMed was Socials - Watermelon Infused Sparkling Water, which ascended to the number one spot with sales reaching 1796 units. This product improved its rank from the previous month, where it held the second position. Following closely, Socials - Mango Infused Sparkling Water, which had consistently been the top seller in prior months, slipped to second place with nearly matching sales figures. Socials - Pineapple Infused Sparkling Water maintained its third-place rank from February 2025, demonstrating steady performance. Notably, Socials - Black Cherry Infused Sparkling Water rose to fourth place, showing significant sales growth from earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
