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Dec-2024
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Overview
Market Insights Snapshot
In the state of Maryland, Sunnies by SunMed has shown notable movements across different product categories. In the Beverage category, the brand made a significant leap, entering the top five in November 2024 and further advancing to fourth place by December 2024. This upward trajectory in the Beverage category suggests a growing consumer preference for their offerings. Meanwhile, in the Concentrates category, Sunnies by SunMed made its debut in December 2024, securing the 22nd position. Although this is a lower ranking compared to their performance in Beverages, it marks a new presence in this category, indicating potential for future growth.
For the Edible category in Maryland, Sunnies by SunMed has maintained a relatively stable position, fluctuating slightly between 18th and 20th place from September to December 2024. Despite not breaking into the top 15, the brand's consistent presence in the top 20 highlights a steady demand for their edibles. The sales figures reflect this stability, with only minor variations over the months. Such consistency in the Edible category could provide a solid foundation for the brand's overall market strategy in Maryland, even as they explore and expand in other product categories.
Competitive Landscape
In the Maryland edible cannabis market, Sunnies by SunMed has shown a fluctuating performance in the latter part of 2024. Despite a promising rise from 19th to 18th place in October, Sunnies by SunMed experienced a slight decline, settling at 20th place in both November and December. This shift in rank can be attributed to the competitive landscape where brands like AiroPro consistently maintained their 19th position in November and December, and Bubby's Baked held steady at 18th place throughout the same period. Meanwhile, Sweet Talk showed resilience by maintaining the 21st rank in both November and December, indicating a stable performance. Notably, Fireball Cannabis made a significant leap from 28th to 23rd place in December, showcasing a dynamic growth that could pose a challenge to Sunnies by SunMed's market position. These competitive movements highlight the need for Sunnies by SunMed to strategize effectively to regain and improve its ranking in the Maryland edible market.
Notable Products
In December 2024, the top-performing product from Sunnies by SunMed was Socials - Mango Infused Sparkling Water, which climbed to the number one spot with sales reaching 1667 units. Following closely was Socials - Watermelon Infused Sparkling Water, which held the second position after being the top product in November. Socials - Pineapple Infused Sparkling Water ranked third, demonstrating a slight decline from the previous month. Milk Chocolate 10-Pack rose to fourth place, showing a positive trend from its fifth position in November. Meanwhile, Snoop Dogg OG x Peaches & Cream Live Resin Gummies maintained a consistent presence in the rankings, ending December in fifth place after a slight dip from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
