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Jan-2025
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Overview
Market Insights Snapshot
Sunnies by SunMed has shown notable performance across various product categories in Maryland, with some categories demonstrating more dynamic movement than others. In the Beverage category, the brand made a significant leap into the top 5 by November 2024 and maintained a steady position at rank 4 through December 2024 and January 2025. This consistent performance is reflected in the upward trend of sales figures, suggesting a growing consumer interest and market presence in the Beverage segment. However, the brand's absence from the top 30 in October 2024 indicates that this is a relatively new or rapidly growing segment for Sunnies by SunMed.
In contrast, the Edible category has seen more stability, with Sunnies by SunMed consistently holding the 18th position from October to December 2024 before a slight drop to 19th in January 2025. Despite this minor decline, the brand's sales in this category were robust, although there was a noticeable decrease in January 2025. Meanwhile, the brand's entry into the Vapor Pens category in December 2024, ranking 48th and improving to 44th by January 2025, highlights a potential area for growth. The Concentrates category also saw Sunnies by SunMed entering the top 30 in January 2025, indicating a strategic expansion into diverse product offerings within Maryland.
Competitive Landscape
In the Maryland edible cannabis market, Sunnies by SunMed has experienced a slight decline in its competitive positioning from October 2024 to January 2025. Initially ranked 18th, Sunnies by SunMed dropped to 19th place by January 2025, indicating a need to reassess its market strategy amidst a competitive landscape. Notably, BITS maintained a consistent 17th rank throughout this period, showcasing stable sales performance and posing a direct challenge to Sunnies by SunMed. Meanwhile, Bubby's Baked improved its rank slightly from 19th to 18th, potentially drawing consumers away from Sunnies by SunMed. Despite these challenges, Sunnies by SunMed's sales figures remained relatively stable until a significant drop in January 2025, suggesting potential seasonal factors or increased competition from brands like Sweet Talk and Oria, which, despite lower rankings, have shown fluctuations in sales that could impact market dynamics. This analysis highlights the importance for Sunnies by SunMed to innovate and differentiate to regain its competitive edge in Maryland's edible market.
Notable Products
In January 2025, the top-performing product for Sunnies by SunMed was Socials - Mango Infused Sparkling Water (10mg THC, 12oz), maintaining its leading position from December with sales of 1,334 units. Following closely, Socials - Watermelon Infused Sparkling Water (10mg THC, 355ml) held steady at the second rank, although its sales slightly decreased from the previous month. Socials - Pineapple Infused Sparkling Water (10mg THC, 355ml) remained in third place, showing consistent performance across the months. Notably, Socials - Black Cherry Infused Sparkling Water (10mg THC, 355ml) entered the rankings in January, securing the fourth position. Meanwhile, Snoop Dogg OG x Peaches & Cream Live Resin Gummies 10-Pack (10mg) dropped to fifth place, indicating a decline in its sales momentum compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
