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Dec-2024
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Overview
Market Insights Snapshot
Sunshine Oil has shown a notable performance in the Oregon cannabis market, particularly in the Concentrates category. From September to December 2024, the brand improved its rank from 18th to 14th, indicating a steady upward trajectory. This consistent rise suggests a strengthening market presence and possibly an increase in consumer preference for their products. The brand's sales figures in this category also reflect this positive trend, with a peak in November before experiencing a slight dip in December. The fact that Sunshine Oil remains within the top 15 brands in this category highlights its competitive edge in the Oregon market.
In contrast, Sunshine Oil's performance in the Vapor Pens category in Oregon presents a different story. The brand's ranking fluctuated, starting at 93rd in September, disappearing from the top 30 in October, and then reappearing at 86th in November before slightly dropping to 89th in December. This inconsistency could point to challenges in maintaining a stable market position in the Vapor Pens category. The absence of a ranking in October is particularly notable, as it indicates a temporary fall out of the competitive landscape during that month. These movements suggest potential areas for improvement and strategic focus for Sunshine Oil in the Vapor Pens market segment.
Competitive Landscape
In the competitive landscape of the concentrates category in Oregon, Sunshine Oil has shown a steady performance with a notable climb in rankings from 19th in October 2024 to 14th in November and maintaining that position in December. This upward trajectory, however, is juxtaposed against the dynamic movements of competitors such as Concrete Jungle, which surged from 21st in November to 16th in December, and Disco Dabs, which experienced a dip from 11th in October to 17th in November before recovering to 15th in December. Meanwhile, Dr. Jolly's maintained a relatively stable presence, fluctuating slightly but ending the year at 12th place. Sunshine Oil's consistent ranking improvement suggests a positive reception in the market, although it faces stiff competition from brands like Beehive Extracts, which held steady at 13th place in both November and December. This competitive environment indicates that while Sunshine Oil is gaining ground, it must continue to innovate and differentiate to climb higher in the ranks and boost sales further.
Notable Products
In December 2024, Sunshine Oil's top-performing product was Velveeta Breath Shatter (1g) in the Concentrates category, maintaining its number one rank from October and achieving impressive sales of 6640 units. Carl Sagan Shatter (1g) held steady in the second position, showing a consistent performance from the previous month with 4045 units sold. Sundae Driver Shatter (1g) made a notable entry into the third rank, moving up from its previous appearance in September. Dolato Shatter (1g) and Blueberry Muffin Shatter (1g) entered the rankings for the first time at fourth and fifth positions, respectively, indicating a growing interest in these products. Overall, December saw a strong performance in the Concentrates category for Sunshine Oil, with Velveeta Breath Shatter leading the charge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
