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Jan-2025
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Overview
Market Insights Snapshot
Sunshine Oil has demonstrated notable performance in the Concentrates category within Oregon. Over the past few months, the brand has improved its ranking from 19th in October 2024 to 12th by January 2025, indicating a consistent upward trajectory. This improvement is supported by a significant increase in sales from October to November, although there was a slight dip in December before rebounding in January. This positive movement in the rankings suggests that Sunshine Oil is gaining traction and potentially expanding its market share in the Concentrates category within the state.
In contrast, Sunshine Oil's presence in the Vapor Pens category in Oregon is less prominent, as it did not rank within the top 30 brands in October 2024. However, by November, it entered the rankings at 87th and showed slight fluctuations, ending at 83rd in January 2025. While the brand's sales in this category are modest compared to Concentrates, the fact that it made it into the rankings suggests some level of consumer interest. The absence from the top 30 in October might indicate initial challenges or a more competitive landscape, but the subsequent entry into the rankings in later months could be a sign of strategic adjustments or increasing brand recognition in this category.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Sunshine Oil has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 19th in October 2024, Sunshine Oil climbed to 12th by January 2025, indicating a strong performance relative to its competitors. This improvement in rank is particularly significant when compared to brands like Focus North, which also improved but at a slower pace, moving from 15th to 10th. Meanwhile, Disco Dabs experienced fluctuations, ending just one spot ahead of Sunshine Oil at 11th in January 2025. Additionally, Private Stash and Sessions Cannabis Extract remained in the lower tier of the top 20, with Sunshine Oil surpassing both by the end of the period. This upward trend suggests that Sunshine Oil is effectively capturing market share and could potentially continue its ascent if current strategies are maintained or enhanced.
Notable Products
In January 2025, Northern Lights Shatter (1g) emerged as the top-performing product for Sunshine Oil, leading the Concentrates category with sales of 1193 units. Pure White Shatter (1g) followed closely in second place, while Sunset Runtz Shatter (1g) secured the third position. Velveeta Breath Shatter (1g), which previously held the top rank in December 2024, dropped to fourth place despite having the highest sales in the prior months. Fire King Shatter (1g) rounded out the top five. Notably, Velveeta Breath Shatter (1g) showed a significant decline in ranking, moving from first in December 2024 to fourth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
