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Oct-2024
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Overview
Market Insights Snapshot
Sunshine Oil has shown a dynamic performance in the Oregon market, particularly in the Concentrates category. Over the past four months, their ranking has fluctuated, peaking at 13th place in August 2024 before settling at 17th in October. This movement suggests that while Sunshine Oil has a strong presence, there is variability in their market position. Despite these fluctuations, their sales figures in August were notably higher compared to other months, indicating a potential seasonal or promotional impact. However, the brand did not make it into the top 30 for Vapor Pens in July, which highlights an area where they may need to focus on improving their market strategy.
In terms of category performance, the absence of Sunshine Oil from the top 30 rankings in the Vapor Pens category for most of the months indicates a significant opportunity for growth. This lack of presence could be seen as a gap in their product line or market penetration strategy in Oregon. While they did manage a 97th place ranking in August, this is still far from competitive. The variability in their Concentrates ranking contrasts with a consistently low profile in Vapor Pens, suggesting that Sunshine Oil might benefit from a more focused approach to diversify and strengthen their product offerings across categories.
Competitive Landscape
In the Oregon concentrates market, Sunshine Oil has experienced notable fluctuations in its ranking over the past few months, impacting its competitive positioning. From July to October 2024, Sunshine Oil's rank shifted from 18th to 13th, then down to 16th, and finally to 17th. This volatility contrasts with the upward trajectory of competitors like Elysium Fields, which climbed from 33rd to 19th, and Higher Cultures, which improved from 23rd to 16th. Despite these rank changes, Sunshine Oil maintained relatively stable sales figures, suggesting a resilient customer base. However, the brand faces pressure from Disco Dabs, which saw a resurgence in October, moving from 22nd to 15th, indicating a potential threat to Sunshine Oil's market share. Brands like Private Stash remained consistently close in rank, highlighting the competitive nature of the market. These dynamics suggest that while Sunshine Oil holds a strong position, strategic adjustments may be necessary to sustain and enhance its market presence amidst rising competition.
Notable Products
In October 2024, Velveeta Breath Shatter (1g) emerged as the top-performing product for Sunshine Oil, climbing from the second position in September to the first, with notable sales of 6,103 units. Super Boof Shatter (1g) followed closely behind, slipping to the second position after leading in August and September, with sales reaching 5,969 units. Carl Sagan Shatter (1g) maintained its third-place ranking from September, showing a steady performance. Sugar Cone Shatter (1g) entered the rankings for the first time in October, securing the fourth position. Gelonade Shatter (1g) rounded out the top five, experiencing a slight drop from fourth to fifth place compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
