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Nov-2024
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Overview
Market Insights Snapshot
Sunshine Oil has demonstrated notable resilience and adaptability within the Oregon market, particularly in the Concentrates category. After experiencing a dip in September 2024, where the brand ranked 18th, Sunshine Oil made a strong comeback in November, reclaiming the 12th position, which it also held in August. This rebound is indicative of a strategic alignment with market demands or possibly a successful promotional campaign. The sales figures reflect this positive trajectory, with November sales reaching $157,402, marking a significant improvement from the September slump. Such movements suggest that Sunshine Oil is effectively navigating competitive pressures and consumer preferences in Oregon's Concentrates category.
In contrast, the performance of Sunshine Oil in the Vapor Pens category in Oregon reveals challenges, as the brand did not maintain a top 30 ranking for September and October 2024. This absence from the rankings could indicate a need for strategic adjustments or increased competition in this segment. By November, Sunshine Oil reappeared in the rankings at 91st, which, while not a strong position, at least marks a re-entry into the competitive landscape. This fluctuation highlights the volatility and competitive nature of the Vapor Pens market in Oregon, suggesting that Sunshine Oil may need to explore innovative strategies or product differentiation to enhance its standing in this category.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Sunshine Oil has experienced notable fluctuations in its ranking and sales over recent months. In August 2024, Sunshine Oil held the 12th position, but its rank dropped significantly to 18th in September and further to 20th in October, before rebounding to 12th in November. This volatility suggests challenges in maintaining a consistent market presence. In contrast, competitors like Buddies and Echo Electuary have shown more stability, with Buddies consistently ranking around 10th and Echo Electuary maintaining a top 10 position until November. Interestingly, Verdant Leaf Farms demonstrated a strong performance in November, jumping to 13th place from 19th in October, indicating a potential upward trend. Sunshine Oil's sales figures reflect this ranking instability, with a significant dip in September but a recovery by November. This highlights the importance for Sunshine Oil to strategize effectively to stabilize its market position amidst strong competition.
Notable Products
In November 2024, Sunshine Oil's top-performing product was Super Boof Shatter (1g) in the Concentrates category, reclaiming its number one spot after a brief dip to second place in October. This product achieved a notable sales figure of 5515 units, marking a significant increase from previous months. Carl Sagan Shatter (1g) climbed to second place, showing a consistent upward trajectory since September. Velveeta Breath Shatter (1g), which led in October, fell to the third position in November. Sugar Cone Shatter (1g) maintained its fourth place ranking from October, while Gush Mintz Crumble (2g) entered the rankings in fifth place for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
