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Dec-2024
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Overview
Market Insights Snapshot
In the Flower category, SUPER TOAST has shown varied performance across different regions. In Alberta, the brand maintained a consistent presence, with rankings fluctuating slightly from 22nd in September 2024 to 22nd again by December 2024, despite a slight dip in sales towards the end of the year. Meanwhile, in Ontario, SUPER TOAST demonstrated stronger performance, climbing from 13th place in September to an impressive 8th place in November before settling at 10th in December. This indicates a robust market presence in Ontario, potentially driven by strategic market positioning or consumer preference dynamics.
When examining the Pre-Roll category, SUPER TOAST's performance varies significantly between regions. In Alberta, the brand struggled to maintain a top 30 position, slipping from 27th in September to 35th by December, highlighting challenges in market penetration or competition. In contrast, British Columbia saw a downward trend as well, with the brand starting at 21st in September and dropping to 32nd by the end of the year. Notably, in Ontario, SUPER TOAST was unable to maintain a top 30 position in December, indicating potential market saturation or increased competition. This mixed performance across regions suggests that while SUPER TOAST has strongholds in certain markets, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has experienced notable fluctuations in its ranking over the last few months. Starting from a rank of 13 in September 2024, SUPER TOAST climbed to 9th position in October, indicating a significant improvement in market presence. However, by December, it slipped back to the 10th spot. This movement suggests a dynamic competitive environment where brands like Big Bag O' Buds have shown a strong upward trend, moving from 12th to 8th place, potentially impacting SUPER TOAST's rank. Meanwhile, The Original Fraser Valley Weed Co. maintained a relatively stable position, consistently ranking higher than SUPER TOAST, which could imply a steady consumer preference. Despite these challenges, SUPER TOAST's sales figures have shown resilience, particularly with a peak in October, suggesting that while rank fluctuates, there is a solid consumer base that continues to support the brand.
Notable Products
In December 2024, the top-performing product from SUPER TOAST was Hoagies Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales of 28,490. Pop n' Pour Strawnana (3.5g) in the Flower category also held steady at the second position from September to December 2024. Sgt. Pineapple (7g), another Flower product, consistently ranked third since October 2024. Sgt. Pineapple Milled (7g) entered the rankings in November and held the fourth position in December. Notably, the Sgt. Pineapple Hoagies Pre-Roll 7-Pack (3.5g) debuted in December, securing the fifth spot.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
