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Jan-2025
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Overview
Market Insights Snapshot
SUPER TOAST has demonstrated varied performance across different Canadian provinces and product categories. In Alberta, the brand's Flower category has shown a relatively stable presence, maintaining a rank within the top 30, fluctuating between 21st and 26th place over the past few months. This consistency suggests a solid customer base in the province, although there is a slight downward trend in sales from November to January. In contrast, the Pre-Roll category in Alberta has not been able to break into the top 30, indicating potential challenges in gaining a competitive edge in this segment. Meanwhile, in British Columbia, SUPER TOAST's Flower products have not made it to the top 30, which could be seen as a significant drawback in terms of market presence. However, the Pre-Roll category has maintained a presence, albeit with a downward trend in rankings from 27th in October to 38th in January, reflecting potential areas for improvement.
In Ontario, SUPER TOAST's performance in the Flower category has been notably strong, consistently ranking within the top 10. This indicates a robust market position and possibly a strong brand affinity among consumers in this province. Despite a slight dip in sales in December, the brand has managed to maintain a solid rank, suggesting resilience and effective brand strategies. On the other hand, the Pre-Roll category in Ontario has experienced a decline in rankings, dropping from 29th in October to 43rd by January. This downward trend might indicate increased competition or shifting consumer preferences, presenting an opportunity for SUPER TOAST to reassess its strategies in this category. Overall, while SUPER TOAST shows strength in certain areas, there are clear opportunities for growth and improvement across different provinces and categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has shown resilience and adaptability amidst fluctuating market dynamics. Over the four-month period from October 2024 to January 2025, SUPER TOAST maintained a relatively stable position, starting at rank 9 in October, briefly improving to rank 8 in November, slipping to rank 10 in December, and climbing back to rank 8 in January. This performance indicates a consistent presence in the top 10, despite the competitive pressures from brands like Redecan, which consistently ranked higher, and The Original Fraser Valley Weed Co., which showed a notable recovery from rank 9 in November and December to rank 6 in January. Meanwhile, Pure Laine experienced a decline from rank 7 in October and November to rank 11 in December, before recovering to rank 9 in January, which could have provided an opportunity for SUPER TOAST to capitalize on shifting consumer preferences. Despite these challenges, SUPER TOAST's ability to regain its position suggests effective strategic adjustments and brand loyalty, positioning it well for potential growth in the coming months.
Notable Products
In January 2025, the top-performing product from SUPER TOAST remained the Hoagies Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its leading position for four consecutive months despite a decline in sales to 23,439 units. The Pop n' Pour Strawnana (3.5g) in the Flower category also held steady at the second rank, showing consistent sales performance. Sgt. Pineapple (7g) in the Flower category climbed back to the third position after slipping to fourth in December 2024, indicating a resurgence in popularity. The Sgt. Pineapple Milled (7g) experienced a slight drop, moving from third to fourth place, while Pop n' Pour Strawnana Milled (3.5g) entered the rankings at fifth place, showcasing its growing appeal. Overall, the rankings reflect minor shifts in consumer preferences within the Flower category, while the Pre-Roll category's leader remained unchanged.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
