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Oct-2024
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Overview
Market Insights Snapshot
In the province of Alberta, SUPER TOAST has experienced a gradual decline in its category rankings for both Flower and Pre-Roll products over the past few months. For Flower, the brand slipped from 15th position in July to 24th by October, indicating a steady decrease in market presence. Similarly, in the Pre-Roll category, SUPER TOAST fell from 15th to 29th over the same period. The sales figures reflect this downward trend, with Flower sales reducing from 426,143 CAD in July to 296,185 CAD by October. This decline in both categories suggests challenges in maintaining competitiveness in the Alberta market.
In Ontario, SUPER TOAST's performance presents a more mixed picture. While the brand saw a resurgence in the Flower category, climbing back to 7th place in October after dropping to 13th in September, the Pre-Roll category showed less promising results. Here, the brand was not even in the top 30 in July, but it managed to secure the 28th spot by October. Despite this, the Flower sales in Ontario have shown resilience, with October sales reaching 2,159,003 CAD, a notable uptick from previous months. This suggests that while SUPER TOAST faces challenges in the Pre-Roll category, it maintains a strong foothold in the Flower market in Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, SUPER TOAST has experienced notable fluctuations in its market position over the past few months. Starting in July 2024, SUPER TOAST held a rank of 7th, but saw a decline to 11th in August and further to 13th in September, before rebounding to 7th in October. This volatility contrasts with the steadier performance of competitors such as Redecan, which maintained a consistent presence in the top 5, and The Original Fraser Valley Weed Co., which remained stable at 6th place throughout the period. Meanwhile, Good Supply showed a positive trend, climbing from 11th in July to 8th by October. Despite these challenges, SUPER TOAST's sales in October suggest a potential recovery, aligning with its improved rank. The brand's ability to regain its earlier position indicates resilience, although it faces strong competition from brands like Pure Laine, which, despite a drop from 3rd to 9th, still outperformed SUPER TOAST in earlier months. These dynamics highlight the importance for SUPER TOAST to strategize effectively to maintain and improve its market standing in Ontario's competitive Flower category.
Notable Products
In October 2024, the top-performing product for SUPER TOAST was Hoagies Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking from previous months, although its sales decreased to 40,673 units. Pop n' Pour Strawnana (3.5g) in the Flower category held steady at the second position, following a consistent upward trend since July. Sgt. Pineapple (7g) re-entered the rankings in third place after not appearing in August and September, showcasing a notable return. Pop n' Pour Blue Raspberry Milled (3.5g) emerged in fourth place, indicating new interest in this product. Citrus Abduction Hoagies Pre-Roll 7-Pack (3.5g) dropped to fifth place, continuing its downward trend from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
