Oct-2024
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Overview
Market Insights Snapshot
Superflux has demonstrated a mixed performance across different states and categories over the past few months. In Illinois, their presence in the concentrates category has seen some fluctuations, with a notable dip in ranking from July to September, but a recovery to 19th place in October. This indicates a potential rebound after a challenging period. However, their performance in the vapor pens category has been declining, slipping from 33rd to 41st position by October, suggesting challenges in maintaining their market share. Interestingly, Superflux wasn't in the top 30 for the flower category until September, when they entered at 50th position and improved to 46th by October, which could indicate growing consumer interest or strategic shifts in this segment.
In Massachusetts, Superflux has shown a more promising trend in the concentrates category, where they climbed from 31st to 15th place by October, highlighting a significant upward trajectory. Conversely, their performance in vapor pens has been less stable, with rankings fluctuating and ultimately declining back to 69th place by October. Meanwhile, in Ohio, Superflux has made noteworthy strides in the concentrates category, jumping to 10th place by October, a significant improvement from not being in the top 30 in July. This suggests a strong market penetration and acceptance in Ohio's concentrates segment, contrasting with their relatively stable but less dynamic performance in the flower category. These movements across states and categories indicate that while Superflux is gaining traction in certain areas, they face challenges in others, reflecting the competitive and varied nature of the cannabis market.
Competitive Landscape
In the competitive Illinois flower market, Superflux has shown a notable rise in the rankings, debuting at 50th place in September 2024 and climbing to 46th by October 2024. This upward trajectory suggests a positive reception among consumers, contrasting with brands like Binske, which fluctuated slightly but remained outside the top 40, and Old Pal, which did not rank in the top 20 during this period. Meanwhile, pts: PURE maintained a steady presence in the low 40s, indicating consistent sales but not enough to significantly challenge Superflux's upward momentum. Additionally, Blaze Craft Cannabis Flower (IL) experienced a slight dip from 46th to 48th, highlighting Superflux's competitive edge in gaining market share. These dynamics underscore Superflux's potential to further increase its market position if the current trends continue.
Notable Products
In October 2024, The Stoke (3.5g) from Superflux emerged as the top-performing product, leading the sales with a notable figure of 1656 units sold. The Stoke Infused Pre-Roll 2-Pack (1g) and White Fire x Chem D Diamond Infused Pre-Roll 2-Pack (1g) secured the second and third ranks, respectively, with significant sales figures. White Fire x Chem D (3.5g) experienced a drop in ranking from second in September to fourth in October, showcasing a slight decline in its market position. Electric Mosa Live Rosin (1g) entered the top five for the first time, indicating a growing interest in concentrates. Overall, the October rankings reflect a strong preference for flower and pre-roll categories among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.