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Sep-2024
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Overview
Market Insights Snapshot
Superflux has shown varied performance across different states and product categories, with notable trends in its rankings. In Illinois, the brand's presence in the Concentrates category has seen a decline, dropping from 18th in June to 27th by September 2024. This downward trend is also reflected in their sales figures, with a significant decrease over the months. In contrast, Superflux's performance in the Vapor Pens category in Illinois has remained relatively stable, though it slipped slightly from 32nd to 38th place from June to September. Interestingly, the brand did not make it to the top 30 in the Edible category in September, which might indicate a need for strategic adjustments in this segment.
In Ohio, Superflux's performance has been more promising, particularly in the Concentrates category, where the brand improved its ranking from 27th in August to 17th in September, suggesting a positive reception or effective marketing strategies. The Flower category also shows a stable presence, maintaining a position around the 40th rank throughout the months. Meanwhile, in Massachusetts, while the brand's Vapor Pens have seen an improvement in ranking from 82nd to 61st, their Concentrates category experienced a slight decline, ending at 27th in September. These movements highlight the dynamic nature of Superflux's market performance, with opportunities for growth and areas needing attention.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Superflux has experienced fluctuating rankings and sales, highlighting both challenges and opportunities. Over the past few months, Superflux's rank has varied from 39th in July 2024 to 45th in August, before improving slightly to 40th in September. This pattern suggests a volatile market position, potentially influenced by competitors like Firelands Scientific, which despite a decline from 19th in June to 41st in September, still maintains higher sales figures. Meanwhile, (the) Essence emerged in August with a rank of 40th, surpassing Superflux in September. The presence of Willie's Reserve and Standard Farms, both of which have not ranked in the top 20, indicates a competitive environment where Superflux could potentially capitalize on its recent sales increase in September to improve its standing. These dynamics underscore the importance of strategic positioning and market adaptation for Superflux to enhance its competitiveness in Ohio's flower market.
Notable Products
In September 2024, the top-performing product for Superflux was Donny Burger (2.83g) in the Flower category, securing the first rank with sales of 1094 units. Following closely was Bubba Cake (2.83g) in the same category, which ranked second. The Big Chillz #7 Live Resin Cartridge (0.5g) in the Vapor Pens category experienced a drop from first place in August to third place in September with notable sales figures. Northern Lights Haze Live Resin Cartridge (0.5g) maintained a consistent fourth-place ranking from June through September, showcasing stable performance. Gelato Zkittles Cake (2.83g) debuted in September at the fifth position, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
