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Jan-2025
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Overview
Market Insights Snapshot
Superflux has shown varied performance across different states and product categories, indicating both strengths and areas for improvement. In Illinois, the brand has maintained a consistent presence in the Concentrates category, holding positions within the top 20 for the past four months, with a slight dip in sales in January 2025. However, their performance in the Edible category was less impressive, as they did not rank in the top 30 in December 2024 and January 2025, signaling potential challenges in that segment. The Flower category showed volatility, with rankings dropping to 55 in December 2024 but improving slightly to 48 in January 2025. Meanwhile, in the Pre-Roll category, Superflux was absent from the rankings in November 2024, which could suggest a need to reassess their strategy in this area.
In Massachusetts, Superflux's performance in the Concentrates category has been relatively stable, although there was a gradual decline in their ranking from 14 in October 2024 to 22 in January 2025. This suggests a need to bolster their competitive edge in this category. On the other hand, their Vapor Pens category experienced a significant drop in January 2025, falling to a rank of 81, which might indicate a shift in consumer preferences or increased competition. In Ohio, the brand has excelled in the Concentrates category, consistently ranking in the top 10, showcasing their strong market presence. However, their Flower category performance has been less consistent, with fluctuations in rankings, hinting at possible market challenges or changes in consumer demand.
Competitive Landscape
In the competitive landscape of concentrates in Illinois, Superflux has shown a consistent performance, maintaining its rank around the mid-teens from October 2024 to January 2025. Notably, Superflux's rank fluctuated between 16th and 18th, indicating a stable presence in the market. However, competitors like Avexia and Remedi have demonstrated stronger upward trends, with Avexia climbing to the 14th position by January 2025 and Remedi peaking at 14th in December 2024. Despite these shifts, Superflux's sales figures reveal a slight decline from November to January, contrasting with Remedi's significant sales surge in December. This suggests that while Superflux maintains a steady rank, there may be opportunities to enhance sales strategies to better compete with brands experiencing upward momentum in both rank and sales.
Notable Products
In January 2025, The Stoke (3.5g) from Superflux secured the top position in sales within its category, maintaining its consistent performance from previous months with sales of 1911 units. Gelato Zkittles Cake (2.83g) rose significantly in rank, moving from fifth in November 2024 to second in January, showcasing a strong increase in demand. Bubba Cake (2.83g) made an impressive entry into the rankings, securing the third position with notable sales figures. Highway Lights Live Resin Sugar (1g) debuted at fourth place, indicating a growing interest in concentrates. Meanwhile, Lemon Dosi (3.5g) experienced a slight decline, dropping to fifth place after consistently holding the fourth position in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
