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Aug-2024
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Overview
Market Insights Snapshot
Superflux has shown varied performance across different categories and states. In Illinois, the brand's ranking in the Concentrates category fluctuated from 16th in May 2024 to 26th by August 2024, indicating a decline in market position. On the other hand, the Vapor Pens category saw Superflux drop out of the top 30 by July 2024, with a consistent downward trend in sales. Despite these declines, the Concentrates category in Massachusetts saw a more stable performance, with the brand maintaining a ranking within the top 30 throughout the months, even improving from 23rd in May to 19th in July before slightly dropping to 24th in August. This suggests that while Superflux faces challenges in some markets, it maintains a stronger presence in others.
In Ohio, Superflux experienced mixed results across categories. The brand's performance in the Concentrates category remained relatively stable, although it dipped slightly from 13th in June to 24th in August. The Flower category, however, saw a consistent decline, with rankings falling from 32nd in May to 42nd by August. Additionally, Superflux's Vapor Pens category in Ohio showed a notable drop, falling out of the top 30 in July but slightly recovering to 38th in August. These trends highlight the brand's struggle to maintain a strong foothold in certain categories while showing resilience in others.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Illinois, Superflux has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 30 in May 2024, Superflux gradually declined to rank 37 by August 2024. This downward trend in rank is mirrored by a significant drop in sales, from $262,013 in May to $122,475 in August. In comparison, FloraCal Farms and Magnitude have shown more stability, with FloraCal Farms maintaining ranks in the low 30s and Magnitude even improving its position from 38 in May to 33 in June before slightly declining again. Notably, Spring Lake Craft Infusions and 93 Boyz have also seen fluctuations but remain close competitors. The overall trend suggests that while Superflux has faced challenges, there is potential for recovery if strategic adjustments are made to address the competitive pressures and market dynamics in Illinois.
Notable Products
In August 2024, the top-performing product for Superflux was Grapple Pie Infused Pre-Roll 2-Pack (1g), securing the first rank with notable sales of 1143 units. The Bubba Cake (2.83g) followed closely in second place. The Northern Lights Haze Live Resin Cartridge (0.5g) climbed to the third position from its consistent fourth-place ranking in the previous two months. Dutch Treat x Cherry Pie Live Resin Gummies 10-Pack (100mg) dropped from the top rank in May to fourth place in August. Lastly, Grapple Pie Live Resin Gummies 10-Pack (100mg) saw a slight decline, moving from third place in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
