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Oct-2024
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Overview
Market Insights Snapshot
Sweet Mary Jane's performance in the Colorado market, specifically within the Edible category, shows a consistent yet challenging position over the past few months. The brand maintained a presence in the top 30 rankings from July to October 2024, although there was a slight downward trend. Starting at rank 24 in July, Sweet Mary Jane gradually slipped to rank 30 by September and maintained that position into October. This indicates a potential struggle to keep up with competitors in the Edible category, as evidenced by their fluctuating sales figures, which saw a significant dip in September before recovering somewhat in October. The brand's ability to stay within the top 30 suggests resilience, but the decline in rank could be a signal for the brand to reassess its strategies in the Colorado market.
The absence of Sweet Mary Jane in the top 30 rankings for other states or categories outside of Colorado Edibles could be seen as a limitation in their market reach or a focused strategy. While being consistently ranked in Colorado is a positive, the lack of presence in other regions or categories might suggest either a niche focus or an opportunity for expansion that the brand has yet to capitalize on. This could be a strategic decision to concentrate resources where they are most effective, or it could indicate areas where the brand is not performing as strongly. Understanding these dynamics can provide insights into Sweet Mary Jane's market strategy and potential areas for growth or improvement.
```Competitive Landscape
In the competitive landscape of the Colorado edible market, Sweet Mary Jane has experienced some fluctuations in its ranking and sales over the past few months. Despite not making it into the top 20 brands from July to October 2024, Sweet Mary Jane's sales have shown a notable rebound in October, increasing from a low in September. This recovery is significant, especially when compared to competitors like ROBHOTS, which has consistently improved its rank from 45th in July to 33rd in October, and Dutch Girl, which maintained a stable rank around the mid-20s. Meanwhile, Olio has seen a decline in both rank and sales, suggesting a potential opportunity for Sweet Mary Jane to capitalize on shifting consumer preferences. Additionally, Happy Fruit has shown volatility, with a rank that fluctuates but sales that mirror Sweet Mary Jane's upward trend in October. These dynamics indicate a competitive but potentially advantageous market for Sweet Mary Jane to strengthen its position by leveraging its recent sales growth.
Notable Products
In October 2024, the top-performing product for Sweet Mary Jane was the Hybrid Classic Pot Brownie (100mg) in the Edible category, maintaining its number one rank consistently from July through October, with sales of 1595 units. The Cookie Dough Cookies (100mg) held the second position, also consistent from August to October, showing a steady increase in sales figures. The Hybrid Salted Caramel Cookies (100mg) rose to the third position in October, improving from a fourth-place ranking in September. Peanut Butter Cookies (100mg) made their debut in the rankings at fourth place, while the Plain Jane - Dark Chocolate Bar 10-Pack (100mg) entered the list at fifth. Overall, Sweet Mary Jane's product rankings indicate a stable market presence, with notable entries and improvements in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
