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Oct-2024
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Overview
Market Insights Snapshot
Sweet ReLeaf (CA) has demonstrated a consistent presence in the California market, particularly in the Topical category. Over the past few months, their ranking has fluctuated slightly, moving from 4th place in July 2024 to 6th in August, and then stabilizing at 5th place for both September and October. This indicates a strong foothold within the state, although the slight dip in August suggests there might have been competitive pressures or changes in consumer preferences during that month. Despite these minor fluctuations in rank, the brand has maintained a solid position within the top 10, underscoring its relevance and popularity in the Topical category in California.
Interestingly, Sweet ReLeaf (CA) did not appear in the top 30 rankings for any other states or categories during the same period. This absence in other markets could be interpreted in a couple of ways. On one hand, it highlights the brand's concentrated strength and focus within California, suggesting a strategic emphasis on dominating their home market. On the other hand, it may point to potential opportunities for expansion and increased visibility in other states. The brand's stable performance in California could serve as a foundation for exploring growth in new regions or categories, although it remains to be seen how they will leverage this position moving forward.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Sweet ReLeaf (CA) has experienced fluctuations in its ranking over the past few months, indicating a dynamic market environment. Starting from a strong position at rank 4 in July 2024, Sweet ReLeaf (CA) slipped to rank 6 in August, before recovering slightly to maintain rank 5 in both September and October. This movement reflects the brand's resilience amidst stiff competition. Notably, Buddies consistently held the third position, showcasing a stable market presence with higher sales figures. Meanwhile, Carter's Aromatherapy Designs (C.A.D.) demonstrated a competitive edge, climbing to rank 4 in October, likely benefiting from a sales surge in September. Additionally, Care By Design and Liquid Flower have shown varied performance, with Care By Design maintaining a consistent rank 7 in October, while Liquid Flower remained at rank 6. These insights suggest that while Sweet ReLeaf (CA) remains a strong contender, it faces challenges from competitors who are either maintaining or improving their market positions.
Notable Products
In October 2024, the top-performing product from Sweet ReLeaf (CA) was the CBD:THC 1:14 Comfort + Extra Strength Body Butter (37.5mg CBD, 525mg THC, 100ml) in the Topical category, reclaiming its number one rank from July. It achieved notable sales of 311 units, showing a significant recovery from its dip in August and September. The CBD:THC 1:14 Body Butter Comfort Plus Creme (18.75mg CBD, 263mg THC, 50ml) fell to the second position after leading in August and September. Consistently holding the third position across the months was the CBD:THC 1:14 Comfort + Extra Strength Body Butter (9.5mg CBD, 131mg THC, 25ml). The CBD:THC 14:1 Comfort + Extra Strength Body Butter (272mg THC, 19.5mg CBD, 50ml) maintained its fourth-place ranking throughout the period, while the CBD:THC 1:14 Comfort Warm Dry Oil (6.5mg CBD, 90mg THC, 10ml, 0.33oz) remained steady at the fifth position since its introduction in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
