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Nov-2024
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Overview
Market Insights Snapshot
Sweet ReLeaf (CA) has demonstrated consistent performance in the Topical category within California. Over the months from August to November 2024, the brand maintained a steady rank of 5th, after initially starting at 6th place in August. This stability in ranking suggests a strong foothold in the market, even though there was a slight dip in sales from August to September. The brand's ability to maintain its position in the top 5 is notable, especially in a competitive market like California where many brands vie for consumer attention.
However, the absence of Sweet ReLeaf (CA) in the top 30 rankings in other states and categories may indicate opportunities for growth or potential challenges in expanding beyond their current market. The brand's consistent performance in California's Topical category could serve as a foundation for strategic expansion into new regions or categories. Monitoring how Sweet ReLeaf (CA) leverages its strengths in California to address these gaps could provide valuable insights into the brand's future trajectory.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Sweet ReLeaf (CA) has maintained a consistent position, ranking fifth from September to November 2024, after improving from sixth place in August. This stability in rank suggests a solid foothold in the market, despite facing strong competition from brands like Carter's Aromatherapy Designs (C.A.D.), which consistently held the fourth position, and Care By Design, which fluctuated between fourth and seventh place. Notably, Buddies has dominated the category, maintaining a steady third place throughout the same period, indicating a significant lead in sales. Sweet ReLeaf (CA)'s sales figures have shown slight fluctuations, but the brand has managed to keep its rank stable, suggesting an opportunity to further capitalize on market trends and consumer preferences to potentially climb higher in the rankings.
Notable Products
In November 2024, the top-performing product from Sweet ReLeaf (CA) was the CBD:THC 1:14 Body Butter Comfort Plus Creme (18.75mg CBD, 263mg THC, 50ml) in the Topical category, reclaiming its top position with sales of 285 units. The CBD:THC 1:14 Comfort + Extra Strength Body Butter (37.5mg CBD, 525mg THC, 100ml) moved down to second place after leading in October. The CBD:THC 1:14 Comfort + Extra Strength Body Butter (9.5mg CBD, 131mg THC, 25ml) maintained its third-place ranking consistently over the past months. The CBD:THC 14:1 Comfort + Extra Strength Body Butter (272mg THC, 19.5mg CBD, 50ml) remained steady at fourth place since August. A new entrant, the CBD:THC 1:14 Comfort Warm Dry Oil (19.5mg CBD, 270mg THC, 30ml, 1oz), debuted in fifth place, indicating potential growth in the Topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
