Dec-2024
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Overview
Market Insights Snapshot
Synergy Skin Worx has shown consistent performance in the Topical category within Oregon. Over the months from September to December 2024, the brand maintained a steady ranking, starting at fourth place and improving to third by December. This indicates a strengthening position in the market. Notably, the brand's sales figures reflect this upward trend, with a significant increase in December compared to the previous months, suggesting a successful strategy in capturing consumer interest in Oregon's topical cannabis market.
While Synergy Skin Worx has maintained a strong presence in Oregon, the absence of ranking data for other states and categories suggests that the brand has not yet broken into the top 30 in those areas. This could be interpreted as a challenge or an opportunity for expansion, depending on the brand's strategic goals. The consistent performance in Oregon could serve as a model for growth in other markets, but further analysis would be needed to understand the specific dynamics and consumer preferences in those regions. This information could be pivotal for stakeholders looking to optimize Synergy Skin Worx's market reach and category presence.
Competitive Landscape
In the Oregon topical cannabis market, Synergy Skin Worx has shown a notable improvement in its competitive positioning over the last quarter of 2024. Initially ranked 4th in September, Synergy Skin Worx maintained this position through November, before climbing to 3rd place in December. This upward movement suggests a positive trend in consumer preference or strategic market positioning. Despite the consistent dominance of High Desert Pure and Medicine Farm holding the 1st and 2nd ranks respectively throughout this period, Synergy Skin Worx's ability to surpass Physic Cannabis Therapy in December indicates a potential increase in market share and consumer interest. This shift is particularly significant given that Physic Cannabis Therapy had been consistently ranked 5th, with Synergy Skin Worx's December sales reflecting a substantial increase compared to previous months. This data suggests that Synergy Skin Worx is effectively leveraging market dynamics to enhance its competitive standing in Oregon's topical cannabis category.
Notable Products
In December 2024, the CBD/CBN/CBC/CBG/THC Entourage Patch (1.89mg CBD, 4mg CBN, 4mg CBC, 2mg CBG, 46.02mg THC) from Synergy Skin Worx was the top-performing product, maintaining its number one rank from October and achieving a notable sales figure of 707 units. The High CBD Transdermal Patch (60.98mg CBD, 4.8mg THC) followed closely, ranking second, consistent with its performance in November. The CBD/CBC/CBN/CBG/THC : 2:1 Entourage Transdermal Patch (24.1mg CBD,3.3mg CBC,3.5mg CBN,3.6 CBG,48.6mg THC) secured the third spot, having previously been ranked second in November. The CBD/THC 1:1 Transdermal Patch (40.3mg CBD, 35.04mg THC) improved its position slightly, moving up to fourth place from fifth in November. Lastly, the CBD/THC 1:1 Transdermal Patch (25mg CBD, 24mg THC) rounded out the top five, though its sales have seen a decline since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.