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Oct-2024
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Overview
Market Insights Snapshot
Synergy Skin Worx has demonstrated consistent performance in the topical category within Oregon. Over the months from July to October 2024, the brand maintained a steady third-place ranking, indicating strong consumer loyalty and market penetration in this category. Despite a slight dip in sales during September, the brand managed to regain momentum in October, showcasing its resilience and ability to adapt to market dynamics. This stable ranking suggests that Synergy Skin Worx has established a solid foothold in the Oregon topical market, setting a benchmark for its performance in other states and categories.
Interestingly, Synergy Skin Worx did not appear in the top 30 rankings for any other state or category during this period. This absence might indicate either a strategic focus on the Oregon topical market or a potential area for growth and expansion into new territories. The lack of presence in other markets could be seen as a missed opportunity, highlighting the need for the brand to explore diversification strategies to enhance its market reach. This scenario presents a dual narrative of success in Oregon but also underscores the importance of broadening their market impact beyond a single state and category.
Competitive Landscape
In the Oregon topical cannabis market, Synergy Skin Worx consistently holds the third position from July to October 2024, indicating a stable rank amidst a competitive landscape. Despite maintaining its rank, the brand faces significant competition from High Desert Pure, which dominates the market as the top brand, and Medicine Farm, which holds a steady second place. High Desert Pure's sales are notably higher, showcasing a substantial lead over Synergy Skin Worx, while Medicine Farm also surpasses Synergy Skin Worx in sales, although by a smaller margin. Meanwhile, Angel (OR) and Peak Extracts show fluctuating rankings, with Angel (OR) rising in rank in August before dropping out of the top 20 by September, and Peak Extracts appearing only in July. This competitive dynamic suggests that while Synergy Skin Worx maintains a solid position, there is a need for strategic initiatives to increase its market share and close the sales gap with the leading brands.
Notable Products
In October 2024, the CBD/CBN/CBC/CBG/THC Entourage Patch emerged as the top-performing product for Synergy Skin Worx, climbing from fourth place in September to first place, with sales figures reaching 439 units. The High CBD Transdermal Patch, which had consistently held the top spot from July through September, dropped to second place. The CBD/THC 1:1 Transdermal Patch showed a notable improvement, advancing to third place from being unranked in August and September. Meanwhile, the CBD/CBC/CBN/CBG/THC : 2:1 Entourage Transdermal Patch maintained a steady presence in fourth place across the months. The THC Transdermal Patch experienced a decline, falling from second place in August and September to fifth place in October, with sales decreasing significantly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
