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Nov-2024
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Overview
Market Insights Snapshot
Synergy Skin Worx has maintained a consistent performance within the topical category in Oregon, holding steady at the fourth position from August through November 2024. This stability in ranking indicates a strong foothold in the Oregon market, although there was a noticeable decline in sales from August to November, with sales dropping from over $25,000 to just above $15,000. This trend suggests potential challenges, such as increased competition or seasonal fluctuations, that the brand may need to address to sustain its market position.
Interestingly, Synergy Skin Worx did not make it into the top 30 rankings in any other states or provinces across the same period, highlighting a potential area for growth or market expansion. The absence from other markets could be seen as a limitation in brand reach or a strategic focus on the Oregon market. Understanding the dynamics in states where they are not ranked could provide insights into untapped opportunities or the need for strategic adjustments to increase their footprint beyond Oregon.
Competitive Landscape
In the Oregon topical cannabis market, Synergy Skin Worx consistently held the 4th rank from August to November 2024, indicating a stable position amidst fluctuating sales. Despite a decline in sales from August to November, Synergy Skin Worx managed to maintain its rank, suggesting that other brands in the market experienced similar challenges. The top competitor, High Desert Pure, maintained a strong lead with a consistent 1st rank, although their sales showed a downward trend over the months. Medicine Farm also held steady at the 2nd rank, but like High Desert Pure, faced declining sales. Meanwhile, Physic Cannabis Therapy entered the top 5 in October and November, indicating a potential rising competitor. The consistent ranking of Synergy Skin Worx amidst these dynamics highlights its resilience and suggests opportunities for strategic marketing to capitalize on the relative stability in a competitive market.
Notable Products
In November 2024, the High CBD Transdermal Patch (60.98mg CBD, 4.8mg THC) emerged as the top-performing product for Synergy Skin Worx, maintaining its first-place ranking from August and reclaiming the top spot after dropping to second in October, with sales figures reaching 393 units. The CBD/CBC/CBN/CBG/THC : 2:1 Entourage Transdermal Patch moved up to second place, showing a positive shift from fourth in August and September. The CBD/CBN/CBC/CBG/THC Entourage Patch, which led in October, fell to third place in November. The CBD/THC 1:1 Transdermal Patch (25mg CBD, 24mg THC) climbed to fourth place after being absent from the rankings in October. Lastly, the CBD/THC 1:1 Transdermal Patch (40.3mg CBD, 35.04mg THC) entered the rankings in November at fifth place, indicating a fresh entry into the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
