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Jan-2025
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Overview
Market Insights Snapshot
Tales & Travels has demonstrated varied performance across different product categories in Illinois. Notably, their Flower category has shown a positive trajectory, climbing from the 18th rank in October 2024 to 13th in December 2024, before slightly dipping to 15th in January 2025. This movement indicates a strong presence in the Flower market, with sales peaking in December. However, the Edible category tells a different story, as the brand did not make it into the top 30 rankings from October 2024 through January 2025, suggesting a challenge in gaining traction in this segment.
In contrast, the Vapor Pens category reflects a more turbulent performance for Tales & Travels. Starting at the 49th position in October 2024, they experienced a decline, hitting 61st place in December 2024, before recovering slightly to 55th in January 2025. This fluctuation highlights potential volatility or shifting consumer preferences within the Vapor Pens market. The absence from the top 30 in this category indicates significant competition or a need for strategic adjustments. Overall, while Tales & Travels shows strength in certain areas, there are clear opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Tales & Travels has shown a notable upward trajectory in its rankings, moving from 18th place in October 2024 to a peak of 13th place by December 2024, before settling at 15th in January 2025. This improvement in rank is indicative of a positive trend in sales performance, as the brand's sales figures increased significantly from October through December. However, in January, while sales slightly declined, Tales & Travels managed to maintain a competitive position. In contrast, competitors like Aeriz and Bedford Grow experienced fluctuations in their rankings, with Aeriz dropping from 9th to 14th and Bedford Grow showing a more stable but slightly declining trend. Meanwhile, Grassroots and Midweek Friday also saw variations in their ranks, with Grassroots falling to 17th by January 2025. These shifts highlight Tales & Travels' resilience and potential for continued growth amidst a competitive environment.
Notable Products
In January 2025, Raspberry Shortcake (3.5g) maintained its position as the top-performing product for Tales & Travels, with sales reaching 3063 units. Banana Pudding (3.5g) ranked second, showing a consistent rise from fourth in October 2024 and second in November 2024, with sales of 2648 units. Horchata (3.5g) climbed from fifth in December 2024 to third place, with a notable increase in sales. Bubble Bath (3.5g) remained steady in fourth place from December 2024 to January 2025. Lastly, Blueberry Clementine Infused Shake (7g) entered the rankings in January 2025 at fifth place with sales of 1950 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
