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Oct-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Tales & Travels has shown a consistent presence in the Flower category, maintaining a position within the top 20 for several months. After climbing from 17th in July 2024 to 15th in September 2024, the brand experienced a slight dip to 18th in October 2024. Despite this minor setback, the brand's sales figures in the Flower category have remained robust, with a noticeable increase from July to September before a slight decrease in October. This pattern suggests a strong market presence and consumer interest that the brand may capitalize on in the coming months.
Conversely, the performance of Tales & Travels in the Vapor Pens category in Illinois has been less remarkable. The brand did not make it into the top 30 throughout the observed months, with rankings fluctuating between 46th and 52nd place. However, there was a positive sales trend in October, indicating a potential opportunity for growth if the brand can leverage this momentum. The absence from the top 30 could be seen as a challenge, yet it also presents an opportunity for strategic improvements and market penetration strategies in this particular category.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Tales & Travels has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In July 2024, Tales & Travels held the 17th rank, improving to 16th in August, and further advancing to 15th in September. However, by October, it slipped back to 18th place. This fluctuation suggests a competitive environment where brands like Good Green and Revolution Cannabis have shown notable performance, with Good Green rising from 22nd in July to 17th in October, and Revolution Cannabis climbing from 23rd in July to 16th in October. Despite the rank changes, Tales & Travels maintained relatively strong sales, peaking in September, which indicates a solid consumer base but highlights the need for strategic initiatives to regain and sustain higher rankings against competitors like Kaviar and (the) Essence, both of which also experienced rank shifts, reflecting the competitive pressures within the market.
Notable Products
In October 2024, Moon Boots (3.5g) reclaimed its position as the top-performing product for Tales & Travels, with a sales figure of 2061 units, marking an impressive return to the number one spot from its second-place ranking in September. Raspberry Shortcake (3.5g) made a significant leap to second place, up from fifth in September, indicating a strong surge in popularity. Banana Pudding (3.5g) maintained a consistent performance, holding steady at the third rank for three consecutive months. Fruit Stand (3.5g) remained in fourth place, showing a slight increase in sales compared to September. Zkittlez (3.5g), a new entry in the rankings, debuted in fifth place, suggesting growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
