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Nov-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Tales & Travels has shown a consistent performance in the Flower category, maintaining a steady presence within the top 20 rankings from August to November 2024. Specifically, the brand ranked 16th in August and slightly shifted to 18th by November, indicating a stable yet slightly declining trend. This suggests that while the brand is holding its ground in a competitive market, there are slight fluctuations that could be worth monitoring. Interestingly, in the Edible category, Tales & Travels did not make it into the top 30 rankings during the same period, suggesting either a lack of market penetration or strong competition from other brands in this segment.
When it comes to Vapor Pens in Illinois, Tales & Travels has had a more volatile performance, with rankings fluctuating outside the top 30. The brand ranked 51st in August, improved to 46th in September, but then returned to 50th by November. This indicates potential challenges in gaining a stronger foothold in the Vapor Pens market, possibly due to competitive pressures or changing consumer preferences. Despite these challenges, the brand's ability to improve its ranking in September demonstrates potential for growth if strategic adjustments are made. Overall, the performance across categories in Illinois highlights areas of strength and opportunity for Tales & Travels.
Competitive Landscape
In the Illinois flower category, Tales & Travels has experienced a slight decline in its ranking over the past few months, moving from 16th in August 2024 to 18th by November 2024. This shift suggests increased competition, particularly from brands like Paul Bunyan, which maintained a higher rank, peaking at 10th in September before settling at 16th in November. Despite this, Tales & Travels has shown a consistent upward trend in sales, indicating strong brand loyalty or effective marketing strategies. Meanwhile, UpNorth Humboldt also saw a decline in rank from 14th to 17th, while Interstate 420 improved its position, suggesting a dynamic market environment. The competitive landscape highlights the need for Tales & Travels to innovate or enhance its offerings to regain a stronger foothold in the rankings.
Notable Products
In November 2024, Fruit Stand (3.5g) emerged as the top-performing product for Tales & Travels, achieving the number one rank with sales of 2273 units. Fruit Stand (7g) also performed exceptionally well, securing the second position despite not being ranked in previous months. Banana Pudding (3.5g) maintained a steady presence, ranking third and showing consistent sales growth over the past months. Zkittlez (3.5g) rose to fourth place, improving from its fifth position in October. Danny Boy OG (3.5g) entered the rankings at fifth place, marking its debut in the monthly sales ranking for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
