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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Tao Gardens has shown a fluctuating performance in the Flower category over the past few months. Notably, the brand climbed back into the top 30 in October 2024, achieving a rank of 24 after not being in the top 30 in September. This upward movement is significant, considering their rank was 36 in July and improved to 30 in August before the temporary drop. The sales figures reflect this volatility, with a notable increase in October, suggesting a strong recovery and possibly an effective strategy to reclaim market share in Oregon's competitive Flower category.
While Tao Gardens has demonstrated resilience in Oregon, the absence of their ranking in September highlights the challenges they face in maintaining a consistent top-tier presence. Despite this, the rebound in October could indicate successful adjustments in their market strategy or product offerings. The brand's ability to navigate these challenges and regain a competitive position in Oregon's Flower market suggests potential for sustained growth, albeit with the need for continued adaptation to market dynamics. Observers of Tao Gardens' performance should keep an eye on their strategies to maintain and improve their ranking in the future.
Competitive Landscape
In the Oregon flower market, Tao Gardens has shown a notable upward trend in its rankings from July to October 2024, moving from 36th to 24th place. This improvement is significant, especially when compared to competitors like Frontier Farms and Meraki Gardens, which experienced more volatile rankings during the same period. For instance, Frontier Farms dropped out of the top 20 in October, while Meraki Gardens fluctuated significantly, peaking at 15th in August before falling to 23rd in October. Meanwhile, Excolo maintained a relatively stable position, hovering around the mid-20s, and Lofty showed a consistent rise, reaching 22nd by October. This competitive landscape indicates that Tao Gardens is gaining traction and improving its market presence, suggesting a positive trajectory in sales performance relative to its peers.
Notable Products
In October 2024, Cap Junky (Bulk) from Tao Gardens emerged as the top-performing product, reclaiming its number one rank with impressive sales of 2298 units. Lemon Maraschino (Bulk) followed closely in second place, improving its rank from third in September to second in October, indicating a positive sales trend. Big Wilson (Bulk) made a notable entry into the rankings, securing the third position for the first time. Zelma (Bulk) saw a decline, dropping from first place in September to fourth in October, suggesting a shift in consumer preference. Overall, the Flower category continues to dominate the sales charts for Tao Gardens, with several products experiencing dynamic shifts in ranking month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
