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Nov-2024
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Overview
Market Insights Snapshot
Tao Gardens, a cannabis brand focusing on the flower category, has shown fluctuating performance across different states and time periods. In Oregon, the brand experienced a notable decline in its ranking from August to November 2024. Starting at 32nd place in August, Tao Gardens fell out of the top 30 in September, briefly returned to 30th in October, only to drop significantly to 73rd place by November. This decline is accompanied by a substantial decrease in sales, with November figures more than halving from the peak observed in October. Such variability in rankings and sales suggests challenges in maintaining a consistent market presence in Oregon.
The performance of Tao Gardens across other states and categories remains undisclosed in the provided data. However, the absence of rankings in certain months could imply that the brand did not secure a position within the top 30, indicating potential difficulties in achieving competitive standing outside Oregon. This lack of presence in the rankings may highlight areas where Tao Gardens could focus on strategic improvements or expansions. Understanding the dynamics in these other markets could offer insights into broader trends and potential opportunities for the brand. For more detailed insights, further exploration into additional states and categories would be necessary.
Competitive Landscape
In the Oregon flower category, Tao Gardens has experienced notable fluctuations in its rank and sales over recent months. Despite a promising start in August 2024 with a rank of 32, Tao Gardens saw a decline in September, dropping to 40, before rebounding to 30 in October. However, by November, the brand plummeted to 73, indicating a significant challenge in maintaining its competitive position. In contrast, Derby's Farm showed a volatile yet more stable performance, ranking 19 in August, dipping to 35 in September, and then fluctuating between 64 and 51 in the subsequent months. Meanwhile, Gud Gardens and Decibel Farms emerged in the rankings only in November, with ranks of 78 and 79, respectively, suggesting they are newer entrants or previously underperforming brands that are now gaining traction. Piff Stixs maintained a relatively consistent presence, ranking between 67 and 75 from September to November. These dynamics indicate that while Tao Gardens has potential for recovery, it faces stiff competition and must strategize to regain and sustain its market position in Oregon's flower category.
Notable Products
In November 2024, the top-performing product from Tao Gardens was Zelma Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with notable sales of 632 units. Cap Junky (Bulk) from the Flower category fell to the second position after previously holding the top spot in October. Pop Anonymous (Bulk), also in the Flower category, emerged as a newcomer in the rankings, taking third place. London Cake (Bulk) maintained its fourth position consistently from October to November. Minotaur (Bulk) saw a decline, dropping from second place in September to fourth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
