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Oct-2024
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Overview
Market Insights Snapshot
Tarot Tokes has shown a dynamic performance in the New York cannabis market, particularly within the Flower category. After a dip in rankings in August and September, where they fell out of the top 30, Tarot Tokes made a notable comeback in October, climbing back to the 27th position. This resurgence is underscored by a significant increase in sales, which rose from $186,026 in September to $255,750 in October. Such a recovery suggests a strong market response to their offerings or possibly strategic adjustments that have paid off.
Despite the fluctuations in New York, Tarot Tokes' ability to rebound into the top 30 in October indicates resilience and potential growth opportunities. The brand's trajectory in this key market will be worth monitoring, especially if they can maintain or improve their rank in the coming months. Their performance outside of New York, however, remains less clear, as there is no data indicating their presence in the top 30 for other states or categories. This could either suggest a focused strategy in specific markets or a need for expansion and diversification to strengthen their overall market position.
Competitive Landscape
In the competitive landscape of the New York flower category, Tarot Tokes has experienced notable fluctuations in its rankings over the past few months, impacting its sales trajectory. Tarot Tokes saw a dip in rank from July to August 2024, falling from 24th to 36th, but managed to recover to 27th by October 2024. This recovery coincides with an increase in sales from $186,026 in September to $255,750 in October, suggesting a positive response to strategic adjustments. In contrast, Aeterna and Alchemy Pure have shown inconsistent rankings, with Aeterna dropping out of the top 20 by October, while Alchemy Pure improved to 24th. Meanwhile, To The Moon demonstrated a strong upward trend, climbing from 39th in July to 25th in October, which could pose a competitive threat if sustained. Tarot Tokes' ability to rebound in rank and sales amidst this dynamic environment highlights its resilience and potential for growth in the New York market.
Notable Products
In October 2024, Lilac Diesel (3.5g) maintained its top position in the Tarot Tokes lineup with significant sales of 1,932 units. Chem Dawg (3.5g) experienced a slight drop, moving from the first position in August to second place in October. Tropical Cherry (3.5g) emerged as a new entrant in the top rankings, securing the third position. Lilac Diesel Pre-Roll 2-Pack (1g) also debuted in the rankings, capturing the fourth spot. Biscotti (3.5g) held steady in the fifth position, showing consistent performance over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
