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Dec-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Tastebudz has maintained a strong presence in the Edible category, consistently ranking fifth from September through December 2024. This stability is indicative of a solid market position, with sales figures showing a positive trend, culminating in a noticeable uptick in December. Meanwhile, in the Vapor Pens category, Tastebudz experienced fluctuations, starting at rank 22 in September, dropping to 30 in November, and then rising again to 21 in December. This volatility suggests a competitive landscape in the Vapor Pens market, where Tastebudz is striving to improve its standing.
In Illinois, Tastebudz's performance in the Edible category reveals some challenges, as it moved from rank 20 in September to 25 by December. This decline might reflect increased competition or shifts in consumer preferences. In Oregon, Tastebudz did not appear in the top 30 for Vapor Pens until November, where it debuted at rank 65, improving slightly to 62 by December. The late entry into the rankings in Oregon suggests that Tastebudz is still establishing its presence in this market segment, with potential for growth as it gains traction among consumers.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Tastebudz consistently maintained its position at rank 5 from September through December 2024, showcasing a stable performance amidst a dynamic market. Notably, Dialed In Gummies held a higher rank at 3 for most of the period, only dropping to 4 in December, indicating a slight decline in their dominance. Meanwhile, Ript demonstrated a strong upward trajectory, moving from rank 4 to 3 in December, suggesting an increase in consumer preference or strategic market maneuvers. Good Tide and Joyibles remained stable at ranks 6 and 7, respectively, with Good Tide showing a notable sales increase in December, potentially signaling future competitive pressure. Tastebudz's consistent rank amidst these shifts highlights its steady consumer base, though the brand may need to innovate or increase marketing efforts to climb higher in a competitive market where rivals are actively shifting positions.
Notable Products
In December 2024, the top-performing product from Tastebudz was Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender 20-Pack, maintaining its first-place rank for four consecutive months with an impressive sales figure of 13,011. Following closely, the CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies held the second position consistently since October. Strawberry Lemon Fade Gummies continued to secure the third spot throughout the last four months. The CBD/THC 2:1 Sour Water mellow Gummies experienced a slight drop in rank from second in September to fourth by December. Indica Blue Raspberry Live Rosin Gummies remained stable in fifth place across all the months analyzed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
