.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Tastebudz has maintained a strong presence in the Colorado edibles market, holding a steady rank of 5th from October to December 2024 before slipping slightly to 6th in January 2025. This minor decline in ranking could be attributed to a decrease in sales from December to January, indicating potential seasonality or increased competition. In the vapor pens category within Colorado, Tastebudz experienced more volatility, with rankings fluctuating between 19th and 31st over the same period, suggesting a competitive and dynamic market landscape that Tastebudz is navigating with varying success.
In Illinois, Tastebudz's performance in the edibles category has been relatively consistent, maintaining a position just within the top 30, though it did not break into the top 20. This steadiness indicates a stable consumer base, though the brand might need to innovate or increase marketing efforts to climb higher in the rankings. Conversely, in Oregon, Tastebudz did not make it into the top 30 for vapor pens, highlighting a challenging market environment where the brand struggles to capture significant market share. This absence from the top rankings suggests potential growth opportunities if Tastebudz can successfully address market demands and differentiate its offerings.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Tastebudz has maintained a strong presence, though recent trends indicate a slight shift in its ranking. Throughout October to December 2024, Tastebudz consistently held the 5th position, demonstrating stable performance against competitors. However, in January 2025, Tastebudz experienced a slight decline, dropping to the 6th rank, as Good Tide ascended to the 5th position. Despite this shift, Tastebudz's sales figures have shown resilience, with a peak in December 2024, although there was a noticeable dip in January 2025. Meanwhile, Dialed In Gummies consistently outperformed Tastebudz, maintaining a higher rank and sales volume, while Incredibles and Joyibles remained stable in their respective positions. This competitive dynamic suggests that while Tastebudz remains a key player, it faces pressure from both established and emerging brands in the Colorado edible market.
Notable Products
In January 2025, the top-performing product from Tastebudz was Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender 20-Pack, maintaining its position as the number one ranked product for the fourth consecutive month with sales reaching 12,376 units. The CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack also held steady in the second rank, reflecting consistent consumer preference. Strawberry Lemon Fade Gummies 10-Pack consistently ranked third, although its sales dipped to 4,457 units in January. The CBD/THC 2:1 Sour Water mellow Gummies 10-Pack remained in fourth place, showing marginal fluctuations in sales. Lastly, Indica Blue Raspberry Live Rosin Gummies 10-Pack continued to rank fifth, despite a noticeable decline in sales figures compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
