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Mar-2025
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Overview
Market Insights Snapshot
In Colorado, Tastebudz has shown a consistent presence in the Edible category, maintaining a steady rank of 6th from January to March 2025, despite a slight drop from 5th in December 2024. This suggests a strong foothold in the market, even as sales figures experienced a decline from December to February before recovering slightly in March. However, the Vapor Pens category tells a different story, where Tastebudz's rank slipped from 16th in December to 25th by March, indicating increasing competition or shifts in consumer preferences. This trend may require strategic adjustments to regain market share.
In Illinois, Tastebudz's performance in the Edible category has been less stable, with rankings fluctuating between 23rd and 26th over the months. This suggests challenges in maintaining a competitive edge in the state, possibly due to market saturation or consumer trends. Meanwhile, in Oregon, Tastebudz was not ranked in the top 30 for Vapor Pens after December 2024, indicating a significant drop in visibility and market penetration in that category. This absence from the top ranks highlights potential areas for growth or reassessment of their market strategy in Oregon.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Tastebudz has maintained a consistent rank of 6th from January to March 2025, following a slight drop from 5th place in December 2024. This stability in ranking comes despite a noticeable decline in sales from December 2024 to February 2025, before a modest recovery in March 2025. Meanwhile, Good Tide has shown a strong upward trajectory, consistently holding the 5th position and experiencing significant sales growth, particularly from February to March 2025. Ript remains a formidable competitor, consistently ranked 4th with sales figures substantially higher than those of Tastebudz. Joyibles and Revel (CO) have maintained their positions at 7th and 9th, respectively, with Revel (CO) showing an upward movement in March 2025. These dynamics suggest that while Tastebudz remains a strong player, it faces significant competition from brands like Good Tide and Ript, which are experiencing robust sales growth, potentially impacting Tastebudz's market share and necessitating strategic adjustments to regain its earlier rank.
Notable Products
In March 2025, the top-performing product from Tastebudz was Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender 20-Pack (100mg CBD, 100mg CBN, 100mg THC), maintaining its first-place rank from the previous months with sales of 9055 units. The CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack climbed to the second rank, showing an increase in sales from February. The CBD/THC 2:1 Sour Water mellow Gummies 10-Pack slipped to third place after peaking at second in February. Strawberry Lemon Fade Gummies 10-Pack maintained a consistent presence in the top five, landing at fourth place in March. Sour Green Slapple Gummies 10-Pack remained steady in fifth place, showing a slight increase in sales compared to February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
