Oct-2024
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Overview
Market Insights Snapshot
Tastebudz has shown a consistent performance in the Colorado market, particularly in the Edible category. Over the past few months, the brand has maintained a strong position, ranking 4th in July, August, and October, with a slight dip to 5th place in September. This stability in rank is noteworthy, indicating a solid consumer base and effective market strategies within the Edible category. Despite the fluctuations in sales figures, with a notable decrease in September, Tastebudz managed to recover in October. Such resilience suggests that the brand has a robust approach to navigating market challenges in Colorado.
In contrast, the Vapor Pens category presents a different scenario for Tastebudz in Colorado. The brand experienced a downward trend, starting from the 15th position in July and slipping to the 22nd position by October. This decline in ranking could be a cause for concern, as it indicates a potential loss of market share or increased competition within the category. The sales figures reflect this trend, showing a consistent decrease over the months. The brand's performance in the Vapor Pens category highlights the need for strategic adjustments to regain its competitive edge in Colorado.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Tastebudz has experienced some fluctuations in its ranking and sales over the past few months. While maintaining a steady 4th place in July and August 2024, Tastebudz slipped to 5th in September before regaining its 4th position in October. This fluctuation is notable as it coincides with the consistent performance of Wana, which held a firm grip on the 2nd rank throughout the same period, and Ript, which maintained a stable 3rd position. Despite these challenges, Tastebudz managed to outperform Dialed In Gummies, which saw a drop from 4th to 6th place from September to October. Additionally, Good Tide showed a positive trend by moving up from 6th to 5th place in October, indicating a competitive push in the market. These dynamics suggest that while Tastebudz faces stiff competition, particularly from established brands like Wana and Ript, it remains a resilient player with the potential to climb higher with strategic adjustments.
Notable Products
In October 2024, Nightly Rituals - CBD/CBN/THC 1:1:1 Blueberry Lavender 20-Pack (100mg CBD, 100mg CBN, 100mg THC) maintained its top position as the leading product from Tastebudz, achieving sales of 13,658 units. The CBD:THC 50:1 Hybrid Raspberry Lemonade Gummies 20-Pack held steady in second place, showing consistent performance across the months. Indica Blue Raspberry Live Rosin Gummies 10-Pack remained in third place, while the CBD:THC 10:1 Assorted Gummies 20-Pack entered the rankings in October at fourth place. Hybrid Assorted Fruit Flavors Rosin Gummies (100mg) slipped to fifth place, indicating a slight decline in sales compared to previous months. Overall, the top three products have shown remarkable stability in their rankings from July through October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.