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Dec-2024
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Overview
Market Insights Snapshot
In British Columbia, Terra Labs has shown a noteworthy performance in the Concentrates and Vapor Pens categories. Specifically, their ranking in the Concentrates category has seen a significant rise, moving from not being in the top 30 earlier in the year to securing the 17th position by December 2024. This upward trajectory is indicative of their growing market presence and consumer preference in this category. Similarly, in the Vapor Pens category, Terra Labs improved its rank from 18th in September to 12th in December, highlighting a strong finish to the year. However, the Pre-Roll category has seen more fluctuation, with Terra Labs maintaining a presence in the top 30 throughout the last quarter, peaking at 22nd in November before slightly dropping to 24th in December.
In contrast, Ontario presents a different picture for Terra Labs, especially in the Pre-Roll and Vapor Pens categories. In the Pre-Roll category, Terra Labs struggled to maintain a competitive rank, remaining outside the top 30 throughout the last quarter of 2024, which suggests challenges in capturing a significant market share in Ontario. For Vapor Pens, the brand started at a promising 44th position in October but saw a decline to 63rd by December, indicating a potential area for improvement. Meanwhile, in Saskatchewan, Terra Labs performed consistently well in the Concentrates category, maintaining a top 10 position throughout the last quarter, which underscores their strong foothold in this market segment. The Vapor Pens category in Saskatchewan also saw a re-entry into the top 30 by December, which may suggest a rebound or renewed interest in their products.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Terra Labs has demonstrated a significant upward trajectory in the latter part of 2024. After starting at rank 18 in September and experiencing a dip to rank 21 in October, Terra Labs surged to rank 12 by December. This remarkable improvement indicates a strategic shift or successful marketing efforts that have resonated with consumers. Notably, 1964 Supply Co maintained a stable position, consistently ranking around 10th place, while Good Supply experienced fluctuations, dropping to 17th in November before recovering slightly to 14th in December. Meanwhile, Back Forty / Back 40 Cannabis saw a gradual decline from 7th to 11th place over the same period. This competitive movement suggests that Terra Labs' strategies have effectively captured market share from some of its competitors, positioning it as a rising contender in the vapor pen category.
Notable Products
In December 2024, Terra Labs' top-performing product was the Lemon Heads Live Resin Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place rank consistently since September despite a decrease in sales from 4248 to 4001. The Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g) climbed to the second position, showing a significant increase in sales to 2352, up from its fourth-place position in November. The Strawberry Tsunami Live Resin Diamond Cartridge (1g) in the Vapor Pens category held steady in third place, though its sales slightly decreased from November. The Frosted Oranges Infused Pre-Roll 3-Pack (1.5g) dropped to fourth position, with a notable decline in sales. The White Widow Pure Live Resin Cartridge (1g) debuted in the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
