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Oct-2024
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Overview
Market Insights Snapshot
Terra Labs has shown variable performance across different categories and regions, with notable movements in the rankings. In British Columbia, the brand's presence in the Concentrates category has improved, breaking into the top 30 in August 2024, a positive development considering it was ranked 33rd in July. However, the brand's Pre-Roll category has seen fluctuations, ending October at the 33rd position after a dip in August. Meanwhile, the Vapor Pens category has maintained a relatively stable ranking, with a slight improvement from 21st in August to 18th in October. This suggests a consistent demand for Terra Labs' vapor pens in British Columbia.
In Ontario, Terra Labs' performance has been quite mixed. The brand's Concentrates category improved significantly, moving from 41st in July to 34th by September and maintaining that position in October, indicating a growing acceptance in the market. However, the Pre-Roll category has struggled, consistently ranking outside the top 70, which suggests challenges in gaining traction. On a more positive note, the Vapor Pens category saw a remarkable leap, climbing from 88th in July to 48th in October, highlighting a successful strategy in this segment. In Saskatchewan, Terra Labs made a strong entry into the Concentrates market, securing a top 10 position by September, which could be a promising opportunity for the brand moving forward.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Terra Labs has shown a consistent upward trend in rank over the past few months, moving from 36th in July 2024 to 33rd by October 2024. This positive shift in rank indicates a strengthening market position, despite not breaking into the top 20. In comparison, Good Buds experienced fluctuations, peaking at 28th in September before dropping back to 30th in October. Meanwhile, El Blunto improved its rank from 44th in July to 34th in October, showcasing a significant upward trajectory. The Original Fraser Valley Weed Co. saw a decline from 26th in July to 31st in October, indicating potential challenges. Lastly, Tasty's (CAN) displayed a volatile pattern, ending at 35th in October. These dynamics suggest that while Terra Labs is improving its position, it faces stiff competition from brands like El Blunto, which is advancing rapidly in the rankings.
Notable Products
In October 2024, Terra Labs' Lemon Heads Infused Pre-Roll 3-Pack (1.5g) maintained its top position in the Pre-Roll category, showcasing consistent sales performance with 4077 units sold. The Strawberry Tsunami Live Resin Diamond Cartridge (1g) rose to the second position in the Vapor Pens category, climbing from the fourth rank in September, with a notable increase in sales to 2080 units. The Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g) held steady in the third rank for Pre-Rolls, indicating stable demand. Frosted Oranges Infused Pre-Roll 3-Pack (1.5g) saw a slight drop to fourth place from its previous second rank, reflecting a decrease in sales momentum. Meanwhile, the Orange Fizz Live Resin Diamonds Cartridge (1g) re-entered the rankings in fifth place for Vapor Pens, having been absent from the top ranks in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
