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Nov-2024
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Overview
Market Insights Snapshot
In the province of British Columbia, Terra Labs has shown a notable improvement in the Concentrates category, moving from a position outside the top 30 in August to rank 28th by November. This upward trajectory is a positive indicator of their growing market presence in this category. Meanwhile, in the Pre-Roll category, Terra Labs has consistently climbed the ranks, achieving 22nd place in November, up from 36th in August. However, their performance in the Vapor Pens category has remained relatively stable, maintaining a consistent rank around the 20th position over the months. Such stability may suggest a loyal customer base or a steady demand in this segment.
Conversely, in Ontario, Terra Labs has faced challenges, particularly in the Pre-Roll category, where their ranking has declined from 79th in August to 92nd in November. This downward trend might be indicative of increased competition or shifting consumer preferences. On a brighter note, their performance in the Concentrates category shows a stable ranking at 33rd in the latter months, suggesting a potential area for growth. In Saskatchewan, Terra Labs has maintained a strong presence in the Concentrates category, consistently ranking around the 10th position. However, their absence from the top 30 in the Vapor Pens category in November might signal a need to reassess strategies in this segment to regain their standing.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Terra Labs has demonstrated a notable upward trajectory in its market position over the past few months. Starting from a rank of 36 in August 2024, Terra Labs climbed to 22 by November 2024, indicating a significant improvement in its market presence. This upward movement is contrasted by the performance of Pure Sunfarms, which saw a decline from rank 11 to 23 during the same period, reflecting a downward trend in sales. Meanwhile, BoxHot and DEBUNK have maintained relatively stable positions, with DEBUNK slightly outperforming Terra Labs by November. Interestingly, BC Doobies experienced a drop from rank 15 to 24, suggesting a potential opportunity for Terra Labs to capture more market share. Overall, Terra Labs' consistent rise in rank and sales indicates a strengthening foothold in the British Columbia Pre-Roll market, positioning it as a brand to watch in the coming months.
Notable Products
In November 2024, Lemon Heads Live Resin Infused Pre-Roll 3-Pack (1.5g) maintained its position as the top-selling product for Terra Labs, despite a decrease in sales to 3028 units. Frosted Oranges Infused Pre-Roll 3-Pack (1.5g) secured the second spot, showing a consistent rise from third place in October and second in September, with sales increasing to 2409 units. Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g) climbed to third place, a slight decline from its third-place rank in September but an improvement from fourth in October. Strawberry Tsunami Live Resin Diamond Cartridge (1g) dropped to fourth position, indicating a decrease in sales compared to its second-place rank in October. Juicy Fruit OG Pure Live Resin Cartridge (1g) re-entered the rankings at fifth place, marking its return to the top five since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
