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Mar-2025
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Overview
Market Insights Snapshot
In British Columbia, Terra Labs has shown a mixed performance across various categories. For Concentrates, the brand has seen fluctuations in its ranking, moving from 10th in December 2024 to 18th by March 2025. This decline in rank is mirrored by sales figures, which also show a downward trend. In the Pre-Roll category, Terra Labs has dropped out of the top 30 brands, indicating a significant challenge in maintaining market presence. Meanwhile, the Vapor Pens category has seen Terra Labs maintain a steadier position, with ranks hovering around 18th to 19th, though sales have experienced a notable dip in early 2025 before slightly recovering in March.
In Ontario, Terra Labs' performance is similarly varied. The brand's rank in the Concentrates category has improved slightly over the months, moving from 32nd in December 2024 to 28th in March 2025, with sales reflecting a positive trend. However, the Pre-Roll category presents a more concerning picture, as Terra Labs was not ranked in the top 30 by March 2025, suggesting a significant decline in market competitiveness. In contrast, the Vapor Pens category shows a consistent improvement in ranking, moving from 59th to 54th, though the sales figures present a more stable but modest growth. In Saskatchewan, Terra Labs' presence in the Vapor Pens category has been somewhat unstable, with ranks varying from 26th to 31st, indicating a fluctuating market position.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Terra Labs has experienced a notable shift in its market position from December 2024 to March 2025. Initially ranked 11th in December, Terra Labs saw a decline to 18th in January and maintained a position around 19th through February and March. This downward trend in rank coincides with a decrease in sales from December to February, before a slight recovery in March. Meanwhile, brands like Foray and Jonny Chronic have shown more stability or improvement in their rankings, with Foray maintaining a consistent presence in the top 20 and Jonny Chronic climbing from 19th to 14th in January. Versus has also shown a positive trajectory, improving its rank from 26th in December to 17th by March. These shifts suggest that while Terra Labs remains a significant player, its competitors are gaining ground, emphasizing the need for strategic adjustments to regain its competitive edge in the vapor pen market.
Notable Products
For March 2025, Lemon Heads Live Resin Infused Pre-Roll 3-Pack (1.5g) maintained its position as the top-selling product for Terra Labs, showcasing consistent dominance since December 2024 with sales reaching 2795. Frosted Oranges Infused Pre-Roll 3-Pack (1.5g) climbed to the second spot, a position it has held since January 2025, indicating robust popularity. Strawberry Tsunami Diamond Infused Pre-Roll 5-Pack (2.5g) secured the third rank, slightly improving from its fourth position in February 2025. Meanwhile, Strawberry Tsunami Live Resin Diamond Cartridge (1g) experienced a drop to fourth place from second in February, reflecting a shift in consumer preference. Blueberry Avalanche Live Resin Diamond Cartridge (1g) remained in fifth place, consistent with its previous ranking in February, despite a slight decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
