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Jan-2025
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Overview
Market Insights Snapshot
TFC (The Flower Collective LTD) has shown varied performance across different product categories in Colorado. In the Pre-Roll category, TFC has maintained a relatively stable position, with minor fluctuations between the 13th and 15th ranks over the past four months. This consistency suggests a solid foothold in the market, despite a noticeable dip in sales during November and December. On the other hand, their performance in the Concentrates category has seen a gradual improvement, moving from the 38th position in November to the 34th in January. This upward trend, albeit from a lower ranking, indicates a potential area of growth for TFC.
Conversely, the Vapor Pens category presents a more challenging landscape for TFC in Colorado. The brand's ranking fluctuated slightly between the 52nd and 58th positions, with a significant drop in sales by January. This suggests a competitive market where TFC is struggling to maintain a strong presence. Notably, the absence of TFC from the top 30 in this category highlights the need for strategic adjustments to enhance their market position. While the Pre-Roll category remains a stronghold for TFC, the data indicates that there is room for improvement in their approach to other categories to capture a larger market share.
Competitive Landscape
In the competitive landscape of the pre-roll category in Colorado, TFC (The Flower Collective LTD) has experienced notable fluctuations in rank and sales from October 2024 to January 2025. During this period, TFC's rank shifted from 13th to 14th, then to 15th, and back to 13th, indicating a relatively stable but slightly declining position in the market. This contrasts with competitors like Good Chemistry Nurseries, which improved its rank from 14th to 11th, and Stratos, which saw a decline from 8th to 12th. Meanwhile, Dutch Botanicals maintained a strong presence, starting at 6th and only dropping to 14th by January, despite a significant sales dip. TFC's sales trajectory shows a downward trend from October to December, with a slight recovery in January, which suggests a need for strategic adjustments to regain competitive ground. The data highlights the importance of understanding market dynamics and competitor movements to enhance TFC's positioning and sales performance in the Colorado pre-roll market.
Notable Products
In January 2025, TFC (The Flower Collective LTD) saw its Pinner Jar Bubble Infused Pre-Roll 3-Pack (1.5g) maintain its top position as the number one selling product, despite a decrease in sales to 1200 units. The Pinners Infused Pre-Roll 9-Pack (4.5g) held steady in the second spot, closely following its previous month's performance with 1160 units sold. The Mixed Bubble Infused Pre-Roll 3-Pack (1.5g) debuted impressively at rank three, marking its first appearance in the rankings. Meanwhile, the Mixed Bubble Infused Pre-Roll 9-Pack (4.5g) climbed to fourth place from its previous absence in December, showing a notable increase in sales. The Bubble Pre-Roll 3-Pack (3g) rounded out the top five, maintaining its position from December, despite a slight dip in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
