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Nov-2024
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Overview
Market Insights Snapshot
In the state of Colorado, TFC (The Flower Collective LTD) has shown a noteworthy upward trend in the Concentrates category. Starting from a rank of 39 in August 2024, they climbed steadily to reach the 31st position by November 2024. This movement suggests a growing presence and possibly an increasing consumer preference in this category. On the flip side, while they maintained a position within the top 20 for Pre-Rolls, their ranking exhibited some fluctuations, dropping from 11 in August to 18 by November. This suggests a competitive landscape in Pre-Rolls that might require strategic adjustments to regain a stronger foothold.
The Vapor Pens category in Colorado also highlights an interesting dynamic for TFC. Although they were outside the top 30 brands in August, by October, they had surged to the 58th position and further improved to 52nd by November. This indicates a positive momentum and potentially a growing acceptance or demand for their Vapor Pen products. However, it's important to note that despite these gains, their rank still places them outside the top 30, suggesting room for growth and improvement. The overall sales in this category also reflect a significant increase, hinting at successful product strategies or launches that could be leveraged further.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, TFC (The Flower Collective LTD) has experienced notable fluctuations in its market position over recent months. Starting from a strong 11th rank in August 2024, TFC saw a decline to 19th in September, before slightly recovering to 17th in October and settling at 18th in November. This downward trend in rank is mirrored by a decrease in sales, suggesting challenges in maintaining consumer interest or competitive pricing. In contrast, Lowell Herb Co / Lowell Smokes maintained a relatively stable rank, fluctuating between 16th and 19th, while Natty Rems showed a more positive trajectory, improving from 18th to 16th by November. These competitors, particularly Natty Rems, may be capitalizing on market dynamics more effectively, posing a challenge for TFC to regain its earlier momentum. The data suggests that TFC needs to strategize effectively to address these competitive pressures and improve its standing in the Colorado pre-roll market.
Notable Products
In November 2024, the top-performing product for TFC (The Flower Collective LTD) was the Pinner Jar Bubble Infused Pre-Roll 3-Pack (1.5g), which reclaimed its number one ranking after briefly dropping to second place in October. This product achieved sales of 1568 units, maintaining its popularity from previous months. The Pinners Infused Pre-Roll 9-Pack (4.5g) moved up one spot to secure the second position with a noticeable increase in sales compared to its third-place ranking in October. The Bubble Pre-Roll 3-Pack (3g) saw a slight improvement, climbing to third place from fourth in the previous month. Lastly, the Mixed Bubble Infused Pre-Roll 9-Pack (4.5g) entered the rankings at fourth place, indicating growing consumer interest in this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
