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Oct-2024
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Overview
Market Insights Snapshot
In the state of Colorado, TFC (The Flower Collective LTD) has shown varied performance across different product categories. In the Pre-Roll category, TFC experienced significant fluctuations, with its ranking moving from 9th in July to 23rd in September, before recovering to 14th in October. This suggests a competitive market environment where maintaining a top position can be challenging. On the other hand, the brand's presence in the Concentrates category has been relatively stable, with a gradual improvement from 43rd in July to 36th in October, indicating a slow but steady growth in this segment. However, TFC did not make it into the top 30 for the Flower category beyond July, which might point to a need for strategic adjustments in that segment.
It's noteworthy that TFC's sales dynamics in Colorado reveal interesting trends. Despite the ups and downs in rankings, the brand's sales in the Concentrates category saw a peak in September before dropping in October, hinting at potential market volatility or seasonal demand shifts. The Pre-Roll category, while experiencing a ranking dip, managed to stabilize its sales towards October, showing resilience in consumer interest. The absence of TFC in the top 30 rankings for the Flower category after July could be a concern, as it suggests the brand may need to enhance its competitive edge or product offerings to capture more market share in this segment. Overall, TFC's performance across categories in Colorado highlights the importance of strategic positioning and adaptability in a dynamic market landscape.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, TFC (The Flower Collective LTD) has experienced notable fluctuations in its market position over the past few months. Starting from a strong 9th place in July 2024, TFC saw a decline to 13th in August and further dropped out of the top 20 in September, before rebounding to 14th in October. This volatility in rank is mirrored by a corresponding dip and recovery in sales, suggesting a potential vulnerability to market dynamics or seasonal factors. In contrast, The Colorado Cannabis Co. has shown a consistent upward trajectory, moving from 22nd in July to 12th in October, indicating a steady increase in consumer preference. Meanwhile, Green Dot Labs experienced a decline from 7th to 13th place, which might have provided an opportunity for TFC to reclaim some market share. The competitive pressure from brands like Lowell Herb Co / Lowell Smokes and Next1 Labs LLC, which have also shown varying ranks, highlights the dynamic nature of the market and the need for TFC to strategize effectively to maintain and improve its position.
Notable Products
In October 2024, the top-performing product from TFC (The Flower Collective LTD) was the Pinner Jar Bubble Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank from September with notable sales of 1893 units. The Pinners Infused Pre-Roll 9-Pack (4.5g) improved its position to second place from third in September, showing a recovery in sales. The Bubble Pre-Roll 3-Pack (3g) climbed to third place from fifth in September, indicating a strong upward trend. The Mixed Bubble Infused Pre-Roll 3-Pack (1.5g) entered the rankings at fourth place, while the Mixed Bubble Infused Pre-Roll 9-Pack (4.5g) dropped to fifth, showing a slight decline in performance. These shifts highlight dynamic changes in consumer preferences for TFC's Pre-Roll products over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
