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Oct-2024
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Overview
Market Insights Snapshot
The 4.20Bar has shown a consistent performance in the Washington market within the Edible category over the last few months. Starting from a rank of 16 in July 2024, the brand improved its position to 14 by September before slightly slipping back to 15 in October. This fluctuation indicates a relatively stable presence in the top 20, suggesting that while they are maintaining a solid market share, there is room for further growth and consistency. The sales figures reflect this stability, with a noticeable increase from July to August followed by a slight dip in September, and then a rebound in October.
Interestingly, the data for other states and categories is not available, which implies that The 4.20Bar has not yet broken into the top 30 in those areas. This could be seen as a challenge or an opportunity for expansion. The brand's focus in Washington might be a strategic decision to solidify their market position before venturing into other states or categories. Observing how The 4.20Bar navigates these dynamics could provide insights into their broader market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, The 4.20Bar has shown a consistent performance with a slight upward trend in rankings over the past few months. Starting at rank 16 in July 2024, The 4.20Bar improved to rank 14 by September, before settling at 15 in October. This movement indicates a competitive edge over brands like Verdelux and Mari's, which have consistently ranked lower. However, The 4.20Bar faces stiff competition from Honu and Constellation Cannabis, both of which have maintained higher ranks, with Constellation Cannabis consistently holding the 13th position. Despite these challenges, The 4.20Bar's sales figures have shown resilience, particularly in September and October, where it closely matched or exceeded those of Honu, suggesting a strong market presence and potential for further growth.
Notable Products
In October 2024, the top-performing product for The 4.20Bar was the Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bar 10-Pack, maintaining its number one rank for four consecutive months with sales of 2118 units. The Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bar 10-Pack held steady in the second position since August 2024. The Minis - CBD/THC 1:1 Milk Chocolate Bar 10-Pack remained in the third spot, consistent with its ranking from September 2024. Notably, the Minis - CBD/THC 1:1 Milk Chocolate Bar 10-Pack improved its rank to fourth place in October, up from fifth in August. Lastly, the Minis - Milk Chocolate Bites 10-Pack secured the fifth position, a return to the rankings after a brief absence in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
