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Jan-2025
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Overview
Market Insights Snapshot
The 4.20Bar has shown consistent performance in the Edible category in Washington, maintaining a steady rank of 14th place from November 2024 through January 2025. This stability in ranking suggests a solid foothold in the market, even as the competition remains fierce. Notably, the brand experienced a slight increase in sales during this period, with a jump from approximately $182,933 in November to $196,376 in January. This upward trend in sales, despite a stable ranking, indicates growing consumer interest and potential market share expansion.
While The 4.20Bar has managed to hold its position within the top 15 in Washington, it is important to note that the absence of rankings in other states or provinces could signify challenges in breaking into those markets or a strategic focus on Washington. The lack of presence in the top 30 in other regions could be seen as an area for growth or a missed opportunity, depending on the brand's broader strategic goals. This scenario presents a mixed picture of both strengths and potential areas for improvement, leaving room for further exploration into their market strategies and regional performance.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, The 4.20Bar has demonstrated a consistent performance, maintaining a rank of 14th from November 2024 through January 2025. This stability in ranking is noteworthy considering the fluctuations experienced by some competitors. For instance, Honu saw a slight decline, moving from 14th in October 2024 to 15th in the following months, while Verdelux consistently held the 16th position. Despite being outranked by Mr. Moxey's and Constellation Cannabis, which held the 12th and 13th positions respectively, The 4.20Bar's sales figures have shown an upward trend, peaking in January 2025. This suggests a growing consumer preference and potential for upward mobility in rank if the trend continues, making The 4.20Bar a brand to watch in the Washington edible market.
Notable Products
In January 2025, The 4.20Bar's top-performing product was the Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bar 10-Pack, maintaining its first-place rank from previous months with sales reaching 2307 units. The Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bar 10-Pack consistently held the second rank, although its sales slightly decreased compared to December 2024. The Minis - CBD/THC 1:1 Milk Chocolate Bar 10-Pack remained in third place, experiencing a minor dip in sales. Notably, the Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bar 10-Pack improved its position to fourth place from fifth in the past two months. Overall, the rankings for The 4.20Bar's top products showed stability, with only minor changes in sales and positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
