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Dec-2024
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Overview
Market Insights Snapshot
The 4.20Bar has shown a consistent performance in the Washington market, particularly within the Edible category. Over the last four months, the brand maintained its rank at 15th place in both September and October before improving to 14th place in November and December. This upward movement suggests a growing consumer preference and increased market penetration. The steady climb in rankings is backed by a noticeable increase in sales, with December figures reaching a significant high compared to September. This indicates the brand's successful strategies in capturing more of the market share in the Washington Edible segment.
However, it's worth noting that The 4.20Bar's absence from the top 30 rankings in other states or provinces could be seen as an area for potential growth or concern, depending on the strategic goals of the brand. While the data highlights their success in Washington, the lack of presence in other markets may suggest opportunities for expansion or the need for increased marketing efforts outside of their current stronghold. As the brand continues to develop its product offerings and marketing strategies, keeping an eye on these movements across different states could provide insights into where future growth might occur.
Competitive Landscape
In the competitive landscape of the edible category in Washington, The 4.20Bar has shown a promising upward trend in both rank and sales from September to December 2024. Initially ranked 15th in September, The 4.20Bar climbed to 14th by November and maintained this position through December, indicating a steady improvement in market presence. This positive shift is underscored by a significant increase in sales, outpacing competitors like Verdelux, which remained consistently at the 16th rank, and Honu, which fluctuated between 14th and 15th ranks. Notably, Mr. Moxey's and Constellation Cannabis maintained their 12th and 13th ranks respectively, with Mr. Moxey's showing a strong sales performance. The 4.20Bar's ability to increase sales and improve its rank amidst such competition highlights its growing appeal and potential for further market penetration in Washington's edible sector.
Notable Products
In December 2024, The 4.20Bar's top-performing product was the Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bar 10-Pack, maintaining its number one rank for four consecutive months, with impressive sales reaching 2561 units. Following closely, the Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bar 10-Pack also held steady at the second position, showing a significant increase in sales from previous months. The Minis - CBD/THC 1:1 Milk Chocolate Bar 10-Pack consistently ranked third, although its sales growth was more modest compared to its peers. Meanwhile, the fourth spot was secured by another variant of the Minis - CBD/THC 1:1 Milk Chocolate Bar, which saw a notable increase in sales from September through December. Finally, the Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bar 10-Pack re-entered the rankings at fifth place, indicating a resurgence in popularity as the year closed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
