.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The 4.20Bar has maintained a consistent presence in the Edible category in Washington, showing a steady rank of 15th from August to October 2024, with a slight improvement to 14th in November 2024. This upward movement in rank, albeit modest, suggests a positive reception among consumers and possibly effective marketing strategies or product innovations that have resonated well in the state. Despite the dip in sales from August to September, the brand rebounded in November, indicating a potential seasonal trend or successful promotional activities that boosted their performance.
It is noteworthy that The 4.20Bar has not appeared in the top 30 rankings for any other states or categories, which could be seen as a limitation in their market reach or a strategic focus on maintaining a stronghold in Washington. This regional concentration might imply a tailored approach to the local market, but it also highlights opportunities for expansion into other states or product categories. The brand's consistent ranking in Washington's Edible category suggests a solid foundation, but diversification could be key to broader success and resilience against local market fluctuations.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, The 4.20Bar has shown a notable upward trajectory in rank and sales, particularly in November 2024, where it improved its position to 14th place. This marks a significant achievement as it surpassed Honu, which ranked 15th in the same month. The 4.20Bar's consistent mid-tier ranking from August to October 2024, holding the 15th position, indicates a stable performance amidst fluctuating sales figures. Despite not breaking into the top 10, The 4.20Bar's November sales surge suggests a positive trend, contrasting with the relatively stable yet lower sales figures of Verdelux, which maintained the 16th rank for three consecutive months. Meanwhile, Mr. Moxey's and Constellation Cannabis consistently held higher ranks, indicating a competitive challenge for The 4.20Bar to climb further up the ranks. This analysis highlights The 4.20Bar's potential for growth and the competitive dynamics within the Washington edible cannabis market.
Notable Products
In November 2024, The 4.20Bar's top-performing product was the Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bar 10-Pack, maintaining its number one rank for the fourth consecutive month with sales reaching 2262 units. Following closely, the Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bar 10-Pack also held its position as the second top-selling product. The Minis - CBD/THC 1:1 Milk Chocolate Bar 10-Pack continued to hold the third rank, showing stable performance across the past months. Notably, the Minis - Milk Chocolate Bites 10-Pack re-entered the rankings in November, securing the fifth position, indicating a resurgence in popularity. Overall, these products consistently dominate the Edible category, with minimal changes in ranking over the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
