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Nov-2025
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Overview
Market Insights Snapshot
The 4.20Bar has shown a consistent presence in the edible category within Washington, maintaining a steady ranking around the 14th position over the past few months. Notably, the brand improved its ranking slightly in October 2025, reaching the 13th position before returning to the 14th spot in November. This indicates a stable performance, though there is room for growth if the brand aims to break into the top 10. The sales figures also reflect this stability, with a slight dip in September followed by a recovery in October and November. Such consistency suggests that The 4.20Bar has a loyal customer base in Washington, but it might need to innovate or expand its offerings to climb higher in the rankings.
It is worth noting that The 4.20Bar does not appear in the top 30 rankings for any other state or province, which could be seen as a potential area for expansion or concern depending on the brand's strategic goals. The absence from other markets might suggest a focus on strengthening its position in Washington before considering broader geographical expansion. This localized approach could be beneficial for maintaining a stronghold in a single market, yet it also highlights an opportunity for growth if the brand decides to venture into new states or provinces. The brand's strategy moving forward could involve exploring these new markets or enhancing its product line to cater to a wider audience.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, The 4.20Bar has experienced a relatively stable performance from August to November 2025, maintaining a rank within the top 15 brands. Despite a slight dip from 13th to 14th place in November, The 4.20Bar's sales have shown a consistent upward trend, indicating robust consumer demand. In contrast, Mr. Moxey's has consistently held the 12th rank, outperforming The 4.20Bar in sales, yet showing a slight decline in sales figures over the months. Meanwhile, Marmas has fluctuated between 13th and 14th place, closely competing with The 4.20Bar, but ultimately surpassing it in November. Constellation Cannabis and Honu have remained in the lower ranks, with Constellation Cannabis showing a notable increase in sales, potentially challenging The 4.20Bar's position in the future. Overall, The 4.20Bar's ability to maintain its rank amidst fluctuating competitors suggests a strong brand presence, though it faces ongoing pressure from both higher and similarly ranked brands.
Notable Products
In November 2025, The 4.20Bar's top-performing product was the Minis - CBG/CBC/CBD/THC 1:1:1:1 Dark Chocolate Sea Salt Bites 10-Pack, maintaining its number one ranking consistently since August, with sales increasing to 2001 units. The Minis - CBD/THC 1:1 Dark Chocolate Sea Salt Bites 10-Pack also held steady at the second position for the fourth consecutive month. The Minis - CBG/CBC/CBD/THC 1:1:1:1 Milk Chocolate Bites 10-Pack remained third, although sales dropped slightly compared to October. The Minis - CBD/THC 1:1 Milk Chocolate Bites 10-Pack consistently ranked fourth, with stable sales figures over the months. Notably, the Minis - CBN/THC 2:1 Milk Chocolate Bites 10-Pack re-entered the rankings in November at fifth place after not being ranked in October, showing a resurgence with 909 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
