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Nov-2025
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Overview
Market Insights Snapshot
The Bettering Company has shown a consistent upward trajectory in the edible category within the state of New York. Starting from a rank of 25th in August 2025, the company has climbed steadily to secure the 22nd position by November 2025. This positive movement is indicative of growing consumer preference and effective market strategies. The company's sales figures also reflect this growth, with a notable increase from August to November, suggesting that their products are resonating well with the New York audience. However, the brand's absence from the top 30 in other states or provinces might suggest a need for strategic expansion or increased market penetration efforts beyond New York.
While The Bettering Company's performance in New York is commendable, the lack of presence in the top 30 rankings in other states and provinces could be seen as a missed opportunity or a strategic focus on the New York market. This could imply that the brand is either in the early stages of expanding its footprint or is concentrating its efforts on solidifying its position in a single market before branching out. The steady improvement in their ranking and sales in New York provides a solid foundation for potential future expansion. Observing how the brand navigates its growth strategy in the coming months will be crucial for understanding its long-term positioning in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, The Bettering Company has shown a promising upward trajectory from August to November 2025. Initially ranked 25th in August, The Bettering Company improved its position to 22nd by October and maintained this rank in November. This upward movement is noteworthy, especially when compared to competitors like Flav, which fluctuated between ranks 20 and 23, and Kushy Punch, which experienced a similar fluctuation but ended November at rank 20. Meanwhile, Generic AF remained relatively stable, hovering around the 19th and 21st positions. Despite not breaking into the top 20, The Bettering Company's consistent sales growth, culminating in a notable increase in November, suggests a positive long-term trend and potential for further rank advancement in the New York edible market.
Notable Products
In November 2025, The Bettering Company's top-performing product was Laugh - Blackberry Lemonade Gummies 10-Pack (100mg), maintaining its first-place rank consistently since August, despite a slight dip in sales to 1397 units. Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack (100mg THC, 50mg THCv) held steady at the second position, with a notable sales figure of 1270 units. Slumber - CBD/THC/CBN 2:2:1 Midnight Cherry Gummies 10-Pack (100mg CBD, 100mg THC, 50mg CBN) continued to secure the third spot, showing a consistent performance over the past months. Chill Out - CBD/THC 3:2 Blood Orange Gummies 10-Pack (150mg CBD, 100mg THC) emerged in the rankings at fourth place, demonstrating a significant increase in sales from previous months. Create - THC/CBG 5:1 Raspberry Mandarin Gummies 10-Pack (100mg THC, 20mg CBG) re-entered the top five, ranking fifth, indicating a positive sales trajectory despite a previous absence from the October rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
