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Jan-2025
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Overview
Market Insights Snapshot
The Bettering Company has shown a varied performance across different states and categories in recent months. In New York, the brand has maintained a consistent presence in the Edible category, with rankings holding steady at 21st position from December 2024 to January 2025. This stability suggests a solid customer base and possibly effective marketing strategies in this region. However, in Illinois, the brand did not make it into the top 30 in the Edible category in October 2024, indicating potential challenges in market penetration or competition from other brands.
Analyzing sales trends, The Bettering Company experienced a slight decline in sales in New York from November 2024 to January 2025, which could be attributed to seasonal factors or shifts in consumer preferences. Despite this downturn, their ability to maintain a top 30 ranking in New York suggests resilience in a competitive market. Conversely, the absence of ranking data for the subsequent months in Illinois may point to a need for strategic adjustments to enhance visibility and consumer engagement in that state. Such insights can be pivotal for stakeholders looking to understand the brand's regional strengths and areas for improvement.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, The Bettering Company has experienced notable fluctuations in its ranking over recent months. Starting from a strong position at 15th in October 2024, the brand saw a decline to 20th by November, and further slipped to 21st in both December 2024 and January 2025. This downward trend in rank suggests increased competition and challenges in maintaining market share. Competitors like Heavy Hitters have shown resilience, reappearing in the rankings at 19th in both November and January, while Matter. has demonstrated upward mobility, climbing from 23rd in October to 20th by January. Meanwhile, 1906 and Gezoont have remained outside the top 20, indicating a less competitive threat for now. The Bettering Company's sales figures reflect these ranking changes, with a significant drop from October to December, though they stabilized slightly in January. This suggests that while the brand faces stiff competition, there is potential for recovery with strategic adjustments in marketing and product offerings.
Notable Products
In January 2025, The Bettering Company's top-performing product was Focus - THC/CBG 10:2 Raspberry Mandarin Gummies 10-Pack, which climbed to the number one rank from second place in December. This product achieved sales of 889 units, marking a notable increase from the previous month. Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack slipped to the second position after leading the sales in December. Chill Out - CBD/THC 3:2 Blood Orange Gummies 10-Pack maintained its third-place ranking, demonstrating consistent performance across the months. Slumber - CBD/THC/CBN 10:10:5 Midnight Cherry Gummies 10-Pack fell to fourth place, continuing its decline from the top spot in November, while Laugh - Blackberry Lemonade Gummies 10-Pack remained in the fifth position with declining sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
