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Dec-2025
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Overview
Market Insights Snapshot
The Bettering Company has shown consistent performance in the Edible category within New York. Over the last four months of 2025, the brand maintained a steady position, ranking 22nd from October through December after a minor improvement from 23rd in September. This stable ranking suggests a solid foothold in the New York market, indicating that their products resonate well with consumers. Notably, their sales figures have shown an upward trend, with a significant increase from September to December, hinting at growing consumer interest and market penetration. Such consistency in ranking, coupled with rising sales, positions The Bettering Company as a reliable choice for consumers in the edible segment.
However, the absence of The Bettering Company from the top 30 brands in other states or provinces may point to limited market reach or competition challenges outside New York. This could be seen as a potential area for growth or an indication of strong regional competition that the brand has yet to overcome. The stable performance in New York could serve as a strategic blueprint for expanding their presence in other markets. Observing how The Bettering Company navigates these competitive landscapes in the future will be crucial for understanding their broader market strategy and potential for growth beyond their current stronghold.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, The Bettering Company has shown consistent performance, maintaining its rank at 22nd place from October to December 2025. This stability in ranking suggests a steady market presence, although it remains slightly behind competitors like Kushy Punch, which improved to 20th place by November and maintained it through December. Despite PAX entering the top 20 in December, The Bettering Company has demonstrated a positive sales trajectory, with sales increasing from October to December. However, the brand faces challenges from Generic AF, which, despite fluctuating ranks, shows a similar upward trend in sales. The Bettering Company's ability to climb the ranks will depend on its capacity to differentiate itself in a crowded market and capitalize on its sales growth momentum.
Notable Products
In December 2025, The Bettering Company's top-performing product was Laugh - Blackberry Lemonade Gummies 10-Pack (100mg), maintaining its first-place ranking for the fourth consecutive month with sales of $1520. Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack (100mg THC, 50mg THCv) also held steady in second place, showing a slight increase in sales compared to previous months. Slumber - CBD/THC/CBN 2:2:1 Midnight Cherry Gummies 10-Pack (100mg CBD, 100mg THC, 50mg CBN) remained third, with a notable recovery in sales from November. Chill Out - CBD/THC 3:2 Blood Orange Gummies 10-Pack (150mg CBD, 100mg THC) secured the fourth spot, consistent with its November ranking. Create - THC/CBG 5:1 Raspberry Mandarin Gummies 10-Pack (100mg THC, 20mg CBG) completed the top five, maintaining its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
