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Mar-2025
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Overview
Market Insights Snapshot
The Bettering Company has shown a notable performance in the New York market, particularly within the Edible category. Over the first quarter of 2025, the company has improved its ranking from 24th position in January to 20th position by March. This upward trend suggests a growing consumer preference for their products, as evidenced by the increase in sales from $67,693 in January to $141,708 in March. The consistent climb in rankings indicates a strengthening market presence, which could be attributed to strategic marketing efforts or a successful product lineup that resonates well with consumers in New York.
However, The Bettering Company's visibility across other states and categories remains unclear, as there is no available data indicating their presence in the top 30 brands outside of New York's Edible category. This absence could be seen as a potential area for growth or a challenge in expanding their market reach beyond their current stronghold. The lack of ranking in other markets might highlight the need for diversification or the implementation of targeted strategies to penetrate new regions and categories. These insights suggest that while the company is gaining traction in New York, there are opportunities to explore and capitalize on in other regions to enhance their overall market presence.
Competitive Landscape
In the competitive landscape of the Edible category in New York, The Bettering Company has shown a promising upward trajectory in its market ranking over the first quarter of 2025. Starting at the 22nd position in December 2024, the brand improved to the 20th spot by March 2025, indicating a positive trend in consumer preference and sales momentum. This rise is particularly noteworthy given the performance of competitors like Happy Cabbage Farms, which climbed from 51st to 21st place, showcasing a significant surge in sales. Meanwhile, Kiva Chocolate and Foy experienced slight declines, with Kiva dropping from 15th to 18th and Foy from 16th to 19th, respectively. Matter. maintained a relatively stable position, only slipping slightly from 20th to 22nd. The Bettering Company's consistent improvement in rank amidst these fluctuations suggests a strengthening market presence and an effective strategy in capturing consumer interest in New York's competitive edible market.
Notable Products
In March 2025, Laugh - Blackberry Lemonade Gummies 10-Pack (100mg) emerged as the top-performing product for The Bettering Company, maintaining its leading position from February with impressive sales of 1923 units. Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack climbed back to the second spot after slipping to third in February, showing a strong recovery with sales of 1463 units. Slumber - CBD/THC/CBN 10:10:5 Midnight Cherry Gummies 10-Pack, which held the second position in February, dropped to third place. Chill Out - CBD/THC 3:2 Blood Orange Gummies 10-Pack remained consistently in the fourth position, while Focus - THC/CBG 10:2 Raspberry Mandarin Gummies 10-Pack dropped to fifth from its previous fourth position. Overall, the rankings indicate a stable demand for these edible products, with some fluctuations in the middle ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
