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Nov-2024
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Overview
Market Insights Snapshot
The Bettering Company has shown varied performance across different states, with notable differences in their standing within the Edible category. In New York, the brand has consistently maintained a strong presence, ranking within the top 20 for the past few months. Specifically, they moved from 16th in August to 14th in October, before slightly dipping to 17th in November. This fluctuation, while minor, suggests a competitive market but also indicates that The Bettering Company has a solid foothold in the New York market. The sales figures reflect this strength, showing a peak in October, which could be indicative of effective marketing strategies or product launches during that period.
In contrast, The Bettering Company has had a more challenging time in Illinois. The brand has not been able to break into the top 30 rankings in the Edible category from August through November, highlighting a potential struggle to capture market share in this state. Despite this, the sales figures in Illinois, although lower than in New York, show a slight increase from September to October, which could point to gradual improvements or adjustments in their approach. The absence from the top 30 could be a call to action for the brand to reassess their strategies in this particular market.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, The Bettering Company has experienced notable fluctuations in its ranking over the past few months. Starting at rank 16 in August 2024, it climbed to 14th place by October, showcasing a positive trend in sales performance. However, by November, it slipped to 17th, indicating a potential challenge in maintaining its upward momentum. This volatility is contrasted by competitors like Snoozy, which improved its rank from 17th to 15th over the same period, and Generic AF, which maintained a relatively stable position. The entry of Matter. into the top 20 in November further intensifies the competitive pressure. The Bettering Company's sales peaked in October, suggesting a strong potential for growth if it can address the factors contributing to its recent decline in rank. This dynamic market environment underscores the importance of strategic adjustments to capture and sustain consumer interest.
Notable Products
In November 2024, the top-performing product for The Bettering Company was Slumber - CBD/THC/CBN 10:10:5 Midnight Cherry Gummies 10-Pack, which climbed to the number one spot with sales reaching 1481 units. Energize - THC/THCv 2:1 Lemon Zest Gummies followed as the second best-seller, showing a significant increase in sales from previous months. Focus - THC/CBG 10:2 Raspberry Mandarin Gummies improved its ranking to third place, maintaining steady growth over the past months. Chill Out - CBD/THC 3:2 Blood Orange Gummies held its position at fourth, while Laugh - Blackberry Lemonade Gummies experienced a sharp decline, dropping from first to fifth place. This shift in rankings highlights a dynamic change in consumer preferences, with Slumber and Energize gaining momentum in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
