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Nov-2024
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Overview
Market Insights Snapshot
In the state of Illinois, The Botanist has shown a mixed performance across various product categories. In the Flower category, the brand demonstrated a positive trajectory, improving its rank from 22nd in August to 20th in November. The Pre-Roll category also saw an upward movement, with The Botanist climbing from 19th to 14th over the same period. However, the Edible category presented challenges, as the brand did not make it into the top 30 rankings for the last three months, indicating potential areas for improvement. Interestingly, despite a drop in rank from 14th to 16th in Vapor Pens, the sales remained relatively stable, suggesting a loyal customer base even amidst competitive pressures.
In Massachusetts, The Botanist faced significant challenges, particularly in the Pre-Roll category where it dropped out of the top 30 in November after fluctuating ranks in previous months. This indicates a need for strategic adjustments to regain market presence. Meanwhile, in New York, the Flower category saw a decline in rank from 25th in September to 34th in November, reflecting a competitive market landscape. In Ohio, the brand made strides in the Vapor Pens category, climbing from 39th to 22nd between September and November, showcasing a positive reception and potential growth opportunity in this segment. The absence of a top 30 ranking in the Edible category for Ohio and the overall lack of presence in multiple categories in certain states highlight areas where The Botanist could focus on expanding its market share.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, The Botanist has demonstrated notable fluctuations in its market position over recent months. In November 2024, The Botanist achieved a rank of 20, marking an improvement from its previous position of 22 in October, and a significant recovery from its rank of 26 in September. This upward trend suggests a positive trajectory in sales performance, contrasting with competitors like FloraCal Farms, which slipped to a rank of 22 in November, and (the) Essence, which dropped to 21. Meanwhile, Tales & Travels maintained a strong presence, consistently ranking higher than The Botanist, though its rank slightly declined from 15 in September to 18 in November. The Botanist's resurgence in rank and sales indicates a strengthening market position, potentially driven by strategic adjustments or increased consumer preference, positioning it favorably against its competitors in the Illinois Flower market.
Notable Products
In November 2024, The Botanist's top-performing product was the Mint Sherbert Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one position from October, with impressive sales of 6491 units. The Mint Sherbert (3.5g) in the Flower category rose to second place, showing a consistent upward trend from its fourth-place ranking in October. Grape Guava Pre-Roll (1g) dropped to third place, after being the top product in October. Violet Fog (3.5g) in the Flower category entered the top five at fourth place, recovering from an absence in the rankings the previous month. Grapple Pie (3.5g), also in the Flower category, made its debut in the rankings at fifth place, highlighting a new contender in The Botanist's lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
