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Dec-2024
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Overview
Market Insights Snapshot
The Botanist has demonstrated notable performance across several states, particularly in the Illinois market. In Illinois, the brand has seen a consistent upward trend in the Flower category, moving from the 26th rank in September 2024 to the 19th rank by December 2024, reflecting a positive trajectory. The Pre-Roll category also showed improvement, maintaining the 14th position in both November and December, indicating a stable presence in the market. Conversely, the Edible category in Illinois did not break into the top 30, which could suggest a need for strategic adjustments in this segment. Meanwhile, the Vapor Pens category experienced a decline in ranking, dropping from 13th in November to 16th in December, which might warrant attention despite a strong start earlier in the year.
In Massachusetts, The Botanist's performance in the Flower category fluctuated, with rankings moving from 47th in September to 45th by December, showing some recovery after a dip in the preceding months. However, the Pre-Roll category faced challenges, as it did not appear in the top rankings for November and December, indicating potential areas for growth or repositioning. In New York, the brand maintained a relatively strong presence in the Flower category, improving its rank from 29th in October to 22nd in December, suggesting positive reception and growth potential. Meanwhile, in Ohio, The Botanist entered the Flower category rankings in December at 37th, which could be seen as a foothold for further expansion, while their Vapor Pens held steady around the mid-20s, indicating consistent consumer interest.
Competitive Landscape
In the competitive landscape of the Illinois flower category, The Botanist has shown a promising upward trajectory in recent months. Starting from a rank of 26 in September 2024, The Botanist climbed to the 19th position by December 2024, indicating a positive trend in market presence and consumer preference. This rise is noteworthy, especially when compared to brands like UpNorth Humboldt, which fluctuated between ranks 14 and 18, and &Shine, which saw a significant drop from 5th to 18th place by December. Meanwhile, Lula's remained relatively stable, although it ended the year just behind The Botanist at the 20th rank. The Botanist's consistent improvement in rank suggests a growing acceptance and potential increase in sales, positioning it as a brand to watch in the Illinois flower market.
Notable Products
In December 2024, Mint Sherbert (3.5g) emerged as the top-performing product for The Botanist, climbing from its previous second-place ranking in November. Mint Sherbert Pre-Roll (1g), which had been the top seller for the two preceding months, slipped to the second position. Grape Guava Pre-Roll (1g) maintained its third-place ranking from November, despite a decrease in sales figures. Rainbow Belts 2.0 Pre-Roll (1g) made its debut in the rankings at fourth place, while Rainbow Belts #2 (3.5g) secured the fifth position. Notably, Mint Sherbert (3.5g) achieved a significant sales figure of 6148 units in December, highlighting its strong market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
