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Jan-2025
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Overview
Market Insights Snapshot
The Botanist has shown varied performance across different states and product categories, with notable movements in Illinois. In the Edible category, The Botanist made a significant leap from being outside the top 30 to reaching the 25th rank by January 2025, suggesting a growing consumer preference for their products in this segment. In the Flower category, however, their performance fluctuated, maintaining a consistent presence in the top 30 but dipping back to the 21st position after reaching a peak of 17th in December. This indicates a competitive market landscape where maintaining a higher rank requires consistent innovation and consumer engagement.
In Ohio, The Botanist's entry into the Edible category rankings in December 2024, reaching the 25th position, marks a positive development, suggesting an expansion of their product reach. However, in Massachusetts, their Flower category ranking remained mostly outside the top 30, peaking at 46th in December before dropping again, highlighting a challenging market presence. Meanwhile, in New York, The Botanist's Flower category showed a positive upward trend, maintaining a steady position at 20th by January 2025, indicating a solid foothold in this competitive market. These movements reflect The Botanist's strategic positioning and market dynamics across different states.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, The Botanist has demonstrated resilience despite fluctuating ranks over the months. In October 2024, The Botanist was ranked 13th, maintaining this position in November, but slipping to 15th in December before recovering to 13th in January 2025. This fluctuation in rank reflects a competitive market where brands like In House consistently held a stronger position, ranking 11th in both October and January, and STIIIZY maintaining a stable 12th place from November to January. Despite these challenges, The Botanist's sales showed a positive trend from December to January, indicating a potential recovery and opportunity to regain market share. Meanwhile, Simply Herb and Savvy also presented competition, with Simply Herb closely trailing The Botanist in sales, and Savvy showing a notable rank improvement in December. These dynamics suggest that The Botanist needs to focus on strategic marketing and product differentiation to enhance its competitive edge in the Illinois vapor pen market.
Notable Products
In January 2025, The Botanist's top-performing product was Raspberry Punch!! Gummy (50mg), which achieved the number one rank with sales figures reaching 4645 units. Mint Sherbert Pre-Roll (1g) maintained a strong position, holding steady at the second rank, although it previously led in October and November 2024. Guava Now N Later Pre-Roll (1g) emerged as a new contender, securing the third position. Tropical Punch Extra High Potency Gummies (50mg) followed closely in fourth place, while Dosipop Pre-Roll (1g) completed the top five. Notably, the rankings illustrate a shift in consumer preference towards edibles, as indicated by the rise of Raspberry Punch!! Gummy to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
