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Oct-2024
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Overview
Market Insights Snapshot
The Botanist has shown varied performance across different states and product categories. In Illinois, the brand's positioning in the Edible category has been challenging, slipping from 26th in July to 35th by October, indicating a consistent decline in sales. Conversely, their Flower category in Illinois has seen a positive trajectory with a notable climb from 25th in September to 22nd in October, suggesting a recovery in sales momentum. The Pre-Roll category in Illinois also experienced a significant improvement, moving up to 16th place in October. However, the Vapor Pens category has seen a decline, dropping from 13th in July to 16th in October, reflecting a potential need for strategic adjustments.
In Massachusetts, The Botanist's Flower products fluctuated, peaking at 42nd in September before returning to 46th in October, indicating some inconsistency in consumer demand. The Pre-Roll category in Massachusetts was notably absent from the top 30 in July, later reaching 63rd in September but then slipping to 70th in October. Meanwhile, in New York, the Flower category saw a promising rise to 25th in September but fell back to 35th by October, pointing to potential volatility in that market. In Ohio, the Vapor Pens category showed an impressive rebound, climbing back to 25th in October after not being ranked in August, showcasing strong recovery efforts in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, The Botanist has experienced fluctuations in its ranking and sales over the past few months. Despite not breaking into the top 20, The Botanist's rank improved from 24th in July 2024 to 21st in August, before dropping to 25th in September and rebounding slightly to 22nd in October. This indicates a volatile position compared to competitors like FloraCal Farms, which consistently hovered around the 20th position, and (the) Essence, which maintained a stable presence in the top 20. Meanwhile, Lula's saw a significant drop from 16th to 24th, suggesting potential opportunities for The Botanist to capitalize on shifting market dynamics. The Botanist's sales trajectory, with a notable increase from September to October, reflects a positive trend that could be leveraged to enhance its competitive stance in the Illinois Flower market.
Notable Products
In October 2024, Grape Guava Pre-Roll (1g) emerged as the top-performing product for The Botanist, achieving the highest sales figure of 5032 units. Mint Sherbert Pre-Roll (1g) climbed to the second position with notable sales growth from 2678 in September to 4199 in October. Dutch Treat x Cherry Pie Pre-Roll (1g), which was ranked first in September, slipped to third position, indicating a slight decline in sales performance. Mint Sherbert (3.5g) secured the fourth spot, marking its first appearance in the rankings. Violet Fog (3.5g) experienced a drop from second place in September to fifth in October, with sales decreasing from 3911 to 3082 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
