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Nov-2024
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Overview
Market Insights Snapshot
The Fight has shown a noteworthy trajectory in the Concentrates category in California. After not being in the top 30 for August and September 2024, they made a significant leap to 32nd place in October and continued their upward trend by climbing to 28th in November. This positive movement is underscored by a marked increase in sales, suggesting a growing consumer preference for their products within this category. The ability to break into the top 30 after a period of absence is a strong indicator of their strategic positioning and potential for continued growth in this segment.
In contrast, The Fight's performance in the Flower category in California has been less dynamic. After starting at 68th place in August, the brand's ranking slipped to 75th in September and further declined, settling at 92nd place in both October and November. This downward trend in rankings is mirrored in their decreasing sales figures over the same period. The sustained lower rankings suggest challenges in maintaining market share against competitors in the Flower category, indicating areas that might require strategic adjustments to regain traction.
Competitive Landscape
In the competitive landscape of the California flower category, The Fight has experienced notable shifts in its market position over recent months. From August to November 2024, The Fight's rank dropped from 68th to 92nd, indicating a significant decline in its competitive standing. This downward trend is mirrored in its sales figures, which have consistently decreased over the same period. In contrast, Pure Beauty maintained a relatively stable rank, peaking at 63rd in October before settling at 74th in November, with sales showing a similar fluctuation pattern but at a higher volume than The Fight. Meanwhile, White Label / White Lvbel (NV) also saw a decline in rank, dropping to 93rd in November, yet their earlier higher sales volumes suggest they remain a strong competitor. Revelry Herb Company experienced fluctuations but ended with a rank of 83rd in November, indicating a more stable position compared to The Fight. These dynamics highlight the competitive pressures The Fight faces in maintaining its market share amidst fluctuating consumer preferences and aggressive competition in the California flower market.
Notable Products
In November 2024, Grape Ape Sugar Wax (1g) maintained its position as the top-performing product for The Fight, leading the sales in the Concentrates category with $4,820 in sales. Super Lemon Haze Shatter (1g) emerged as the second-best product, marking its debut in the rankings. Sweet Tooth Shatter (1g) improved its standing from fifth in October to third in November, showing significant growth. Blue Dream Shatter (1g) re-entered the rankings at fourth place after being absent in October. Meanwhile, Skywalker Shatter (1g) experienced a decline, dropping from third in October to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
