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Oct-2024
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Overview
Market Insights Snapshot
The Fight has shown a notable performance improvement in the Concentrates category within California. Starting from a rank of 87 in July 2024, the brand ascended to the 24th position by October 2024. This upward trajectory is underscored by a significant increase in sales, particularly with a leap from $33,302 in July to $136,314 in October. Such a dramatic rise in rank and sales highlights The Fight's growing influence and market penetration in the Concentrates category, suggesting a successful strategy or product launch during this period.
Conversely, The Fight's performance in the Flower category in California presents a contrasting scenario. The brand began at the 66th position in July 2024 but experienced a gradual decline, eventually falling out of the top 30 by October. This drop could indicate increased competition or a shift in consumer preferences affecting their Flower products. The absence of a rank in October suggests a significant challenge for The Fight in maintaining its presence in this highly competitive category. This dichotomy in performance across categories within the same state highlights the dynamic and challenging nature of the cannabis market in California.
Competitive Landscape
In the California concentrates market, The Fight has shown a remarkable upward trajectory over the past few months, significantly impacting its competitive standing. Starting from a rank of 87 in July 2024, The Fight made a substantial leap to rank 24 by October 2024. This improvement in rank is indicative of a strategic shift or successful marketing efforts that have effectively captured consumer interest, as evidenced by the notable increase in sales. In contrast, brands like Lime and Sun Smoke have maintained relatively stable positions, with Lime fluctuating between ranks 18 and 27, and Sun Smoke consistently hovering around the early 20s. Meanwhile, Halfpipe Cannabis and Mountain Man Melts have experienced more volatility, with Mountain Man Melts showing a similar upward trend but not as pronounced as The Fight's. The Fight's ability to break into the top 25 brands in October suggests a competitive edge that could potentially disrupt the market dynamics if the trend continues.
Notable Products
In October 2024, The Fight's top-performing product was Grape Ape Sugar Wax (1g) in the Concentrates category, securing the number one rank with sales of 5,545 units. Gorilla Glue #4 Crumble (1g) followed closely at the second position. Skywalker Shatter (1g) saw a decline from its top position in September to third place in October. Gorilla Glue Badder (1g) maintained a strong presence at fourth place. Blue Dream Shatter (1g) rounded out the top five, dropping two places from its previous rank in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
