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Nov-2024
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Overview
Market Insights Snapshot
The Funnies Gummies has shown consistent performance in the Edible category in Illinois, maintaining a steady rank of 7th place for August, October, and November 2024, with a slight dip to 8th in September. This minor fluctuation suggests a resilient brand presence amidst competitive pressures. However, the decrease in sales from August to September, followed by a recovery in October and November, indicates a potential seasonal effect or successful promotional strategies that helped regain traction toward the end of the year. The brand's ability to maintain a top 10 position in this state highlights its strong market foothold.
It is noteworthy that The Funnies Gummies did not appear in the top 30 rankings for any other states or provinces during these months, which might suggest a concentrated market strategy or limited distribution reach outside of Illinois. This could be seen as a missed opportunity for expansion or a strategic focus on strengthening their market share in Illinois. The absence from other markets might also highlight the competitive landscape in the Edible category across different regions, where The Funnies Gummies may face challenges in gaining similar traction. Understanding these dynamics could provide valuable insights for potential market expansion or brand positioning strategies.
Competitive Landscape
In the competitive landscape of the edible category in Illinois, The Funnies Gummies has maintained a steady presence, consistently ranking at 7th place in August, October, and November 2024, with a slight dip to 8th in September. This stability in rank is notable given the fluctuating performances of competitors such as Good News and Ozone. While Good News held a stable 9th position throughout these months, Ozone experienced a drop from 5th to 8th place by November, indicating potential challenges in maintaining their market share. Meanwhile, Lost Farm improved its rank from 6th to 5th, and Camino climbed from 8th to 6th, suggesting a competitive push in the market. Despite these shifts, The Funnies Gummies' consistent ranking highlights its resilience and potential customer loyalty, which could be leveraged to enhance its market position further.
Notable Products
In November 2024, the top-performing product from The Funnies Gummies was the Sour Blue Raspberry Gummies 20-Pack (100mg) in the Edible category, which rose to the number one rank with sales of 6616 units. The Strawberry Daiquiri Gummies 20-Pack (100mg) maintained a strong position, ranking second, despite a slight decrease in sales to 5478 units. The Strawberry Daiquiri Gummies 2-Pack (100mg) entered the rankings at third place, showcasing impressive sales momentum. The Pineapple Mango Mai Tai Gummies 20-Pack (100mg) improved its rank from fifth in October to fourth in November, indicating a steady increase in popularity. Lastly, the Purely Peachy Gummies 20-Pack (100mg) remained consistent at fifth place, highlighting its stable demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
