Jan-2025
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Overview
Market Insights Snapshot
The Funnies Gummies have shown varied performance across different states and categories, reflecting both opportunities and challenges in their market presence. In Illinois, the brand maintained a strong position within the Edible category, consistently ranking in the top ten. However, a notable dip in ranking occurred in January 2025, when they fell to the 10th position from the previous months' stable rankings. This decline coincided with a decrease in sales from December 2024 to January 2025, suggesting potential market saturation or increased competition. Despite this, their ability to stay within the top ten showcases a resilient market presence in Illinois.
In other states, The Funnies Gummies' performance is less visible, as they did not make it into the top 30 brands in those regions for the Edible category during the same period. This absence from the rankings could indicate either a lack of market penetration or a strategic focus on specific states like Illinois. The performance in Illinois, therefore, becomes a critical indicator of their overall market strategy and success. While the data hints at a strong foothold in certain areas, the absence from broader rankings suggests there may be untapped potential or areas needing strategic improvement.
Competitive Landscape
In the competitive landscape of the edible category in Illinois, The Funnies Gummies experienced notable fluctuations in rank and sales over the four-month period from October 2024 to January 2025. Initially ranked 7th in October, The Funnies Gummies improved to 6th in November, matching the upward trajectory of Camino, which climbed from 8th to 7th. However, by December, The Funnies Gummies slipped back to 7th, while Camino continued its ascent to 6th place. In January 2025, The Funnies Gummies dropped to 10th, a significant decline compared to its earlier performance, while competitors like Good News and Mindy's Edibles maintained more stable rankings. Despite these rank changes, The Funnies Gummies consistently outperformed in sales compared to Mindy's Edibles and Good News in November and December, indicating a strong market presence. However, the decline in January suggests potential challenges that may need to be addressed to regain its competitive edge in the Illinois edibles market.
Notable Products
In January 2025, the top-performing product for The Funnies Gummies was Super Funny Pineapple Mango Mai Tai Gummies (50mg), which climbed to the number one spot with sales reaching 8,859 units. The CBD/THC 1:1 Very Cherry Gummies 10-Pack (50mg CBD, 50mg THC) made a significant leap to second place, improving from a fifth-place finish in December 2024. Pineapple Mango Mai Tai Gummies 20-Pack (100mg) secured the third position, showing consistent performance with a slight improvement from previous months. Sour Blue Raspberry Gummies 20-Pack (100mg), which was the top product in November and December 2024, fell to fourth place. Super Funny - Strawberry Daiquiri Gummy (50mg) dropped to fifth place, continuing its decline from the top position in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.