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Oct-2024
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Overview
Market Insights Snapshot
The performance of The Funnies Gummies in the Edible category in Illinois has shown some interesting dynamics over the past few months. The brand has maintained a relatively stable position, ranking 7th in July, August, and October, with a slight dip to 8th in September. This consistency in ranking suggests a steady market presence despite fluctuations in sales, which saw a notable decrease from August to September before rebounding slightly in October. Such trends indicate that while the brand faces competitive pressures, it has managed to retain a strong foothold in the Illinois edible market.
However, it's important to note that The Funnies Gummies did not appear in the top 30 brands in some other states and categories, which could imply either a strategic focus on certain markets or challenges in penetrating new regions. This absence could be a concern if the brand aims to expand its market share beyond Illinois. The lack of presence in other states might suggest opportunities for growth or the need to reevaluate market strategies to enhance visibility and competitiveness in broader markets. Understanding these dynamics can provide insights into both the strengths and potential areas for improvement for The Funnies Gummies as they navigate the evolving cannabis industry landscape.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Illinois, The Funnies Gummies has demonstrated resilience and adaptability, maintaining a relatively stable position amidst fluctuating sales trends. Over the past few months, The Funnies Gummies has consistently ranked around 7th or 8th, indicating a strong foothold in the market. Despite a dip in sales in September 2024, the brand rebounded in October, suggesting effective marketing strategies or product adjustments. In contrast, competitors like Ozone and Lost Farm have maintained higher ranks at 5th and 6th respectively, although both have experienced a downward trend in sales, which could present an opportunity for The Funnies Gummies to capture more market share. Meanwhile, Camino has shown slight volatility, dropping from 7th to 8th in October, aligning closely with The Funnies Gummies' performance. This competitive environment underscores the importance for The Funnies Gummies to continue innovating and leveraging its brand strengths to climb the ranks and increase sales.
Notable Products
In October 2024, The Funnies Gummies' top-performing product was Super Funny - Strawberry Daiquiri Gummy (50mg) in the Edible category, maintaining its position as the number one product since September with sales reaching 8,209 units. Pineapple Mango Mai Tai Gummies (50mg) rose to second place, marking its first appearance in the rankings with notable sales figures. Purely Peach Gummies 2-Pack (100mg) held steady at third place, showing a consistent performance over the past months. Pineapple Mango Mai Tai Gummies 20-Pack (100mg) climbed to fourth place, recovering from an absence in September. The Strawberry Daiquiri Gummies 20-Pack (100mg) slipped to fifth place from its initial top position in July, indicating a significant shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
