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Oct-2024
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Overview
Market Insights Snapshot
The Grower Circle has demonstrated notable progress in the Nevada cannabis market, particularly in the Edible category. Over the past few months, the brand has steadily climbed the ranks, moving from 13th place in July 2024 to an impressive 6th place by October 2024. This upward trajectory is accompanied by a substantial increase in sales, which reached $216,863 in October. The consistent rise in ranking and sales suggests a strong consumer preference and effective market strategy in this category. In contrast, their performance in the Vapor Pens category has been less consistent, with the brand reappearing in the rankings at 46th place in October after not being in the top 30 for two months, indicating potential challenges or shifts in consumer demand.
In the Flower category, The Grower Circle's performance has been somewhat volatile. Initially ranked 31st in July, the brand experienced a dip, falling out of the top 30 in August and September, before rebounding to 27th place in October. This fluctuation could reflect competitive pressures or varying consumer preferences in the Nevada market. Meanwhile, the Pre-Roll category has shown a positive trend, with the brand advancing from 32nd place in July to 22nd place by October. This upward movement in Pre-Roll rankings suggests growing consumer interest and acceptance, potentially positioning The Grower Circle for further growth in this segment. Overall, while The Grower Circle has seen mixed results across categories, their significant advancements in Edibles and Pre-Rolls highlight areas of strength and opportunity.
Competitive Landscape
In the competitive landscape of the Nevada flower category, The Grower Circle has shown a notable upward trend in rankings, moving from outside the top 20 in previous months to securing the 27th position by October 2024. This improvement in rank is accompanied by a significant increase in sales, indicating a positive reception in the market. In contrast, GB Sciences, which started strong with a 14th rank in August, experienced a decline, dropping to 28th by October, alongside a decrease in sales. Similarly, TRENDI and Flower House have seen fluctuations in their rankings, with TRENDI ending at 29th and Flower House at 25th in October. Meanwhile, Dope Dope has shown a remarkable rise, climbing to 26th place, just ahead of The Grower Circle. These dynamics suggest that while The Grower Circle is gaining traction, the competitive environment remains volatile, with brands like Dope Dope also making significant strides.
Notable Products
In October 2024, the top-performing product from The Grower Circle was Flight Bites - Sour Watermelon Gummies 10-Pack (100mg), retaining its position as the number one edible with an impressive sales figure of 1916 units. Flight Bites - Rainbow Crunch Hash Rosin Gummies 10-Pack (100mg) followed closely in second place, having dropped from its top rank in September. Flight Bites - Sunset Punch Gummies 10-Pack (100mg) maintained its third-place ranking from the previous month. Flight Bites - Mango Tajin Gummies 10-Pack (100mg) showed consistent performance, holding steady at fourth place since September. Notably, Oreo Cake (3.5g) entered the rankings for the first time at fifth place, indicating a strong debut in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
