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Nov-2024
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Overview
Market Insights Snapshot
The Grower Circle has demonstrated notable fluctuations in its performance across various product categories in Nevada. In the Edible category, the brand saw a significant improvement in its rankings, moving from the 12th position in August 2024 to reaching as high as 6th in October before settling at 10th in November. This shift was accompanied by a marked increase in sales, peaking in October. In contrast, the Flower category showed more modest gains, with the brand entering the top 30 in October and maintaining a steady presence with a slight improvement by November. These movements suggest a strategic focus or increased consumer interest in specific product lines, particularly edibles during the fall months.
In the Pre-Roll category, The Grower Circle made a substantial leap, advancing from outside the top 30 in August to the 16th position by November. This upward trend indicates a growing consumer preference or successful marketing strategies in this segment. However, the Vapor Pens category tells a different story, with the brand only appearing in the rankings in October at the 50th position, suggesting either a nascent entry into the market or ongoing challenges in gaining traction. Overall, while some categories like Pre-Rolls and Edibles show promising growth, others like Vapor Pens highlight areas where The Grower Circle may need to focus its efforts to enhance market presence in Nevada.
Competitive Landscape
In the competitive landscape of the Nevada flower category, The Grower Circle has shown a notable upward trend in its ranking from August to November 2024, moving from 34th to 25th position. This improvement in rank is indicative of a positive shift in sales performance, particularly when compared to competitors such as Prime Cannabis, which also climbed from 63rd to 27th, and Dope Dope, which improved from 57th to 24th. Despite these gains, The Grower Circle faces stiff competition from Super Good, which maintained a strong position, peaking at 20th in October before settling at 26th in November. Meanwhile, Cali Traditional made a significant leap to 23rd in November, suggesting a volatile market where consumer preferences can shift rapidly. The Grower Circle's strategic improvements in sales and ranking highlight its resilience and potential for further growth amidst a competitive field.
Notable Products
In November 2024, the top-performing product from The Grower Circle was Flight Bites - Sour Watermelon Gummies 10-Pack (100mg), maintaining its number one rank from October with sales of 1933 units. Flight Bites - S'mores Gummies 10-Pack (100mg) made a significant leap to the second position, up from no ranking in October, indicating a strong surge in popularity. Flight Bites - Sunset Punch Gummies 10-Pack (100mg) consistently held the third spot, showing stable demand over the months. Meanwhile, Flight Bites - Rainbow Crunch Hash Rosin Gummies 10-Pack (100mg) dropped to fourth place, a notable decline from its second-place ranking the previous month. Lastly, Flight Bites - Mango Tajin Gummies 10-Pack (100mg) remained steady at fifth, maintaining a similar rank since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
