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Jan-2025
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Overview
Market Insights Snapshot
The Grower Circle has exhibited notable fluctuations in its performance across various categories in Nevada. In the Edible category, the brand maintained a consistent presence within the top 11 rankings from October to December 2024, before slightly improving to 10th place in January 2025. This ranking stability, despite a gradual decline in sales from October to January, suggests a resilient market position. Conversely, in the Flower category, The Grower Circle experienced a downward trajectory, slipping from 27th in October to 34th by January, indicating potential challenges in maintaining competitiveness in this segment.
In the Pre-Roll category, The Grower Circle demonstrated a relatively stable performance, fluctuating between 19th and 22nd place over the observed months, with a slight recovery to 19th in January 2025. This suggests a steady demand for their Pre-Roll products in Nevada. However, in the Vapor Pens category, the brand did not maintain a top 30 position beyond October, where it was ranked 50th. This absence from the top rankings in subsequent months highlights a potential area for growth or reevaluation. Overall, while The Grower Circle shows strengths in certain categories, there are clear opportunities for improvement and strategic adjustments in others.
Competitive Landscape
In the competitive landscape of the Nevada flower category, The Grower Circle has experienced a notable decline in rank over the past few months, moving from 27th in October 2024 to 34th by January 2025. This downward trend in rank is mirrored by a significant decrease in sales, which could be a cause for concern. Meanwhile, competitors like Prime Cannabis have shown an upward trajectory, improving their rank from 37th to 30th over the same period, with sales figures that have surpassed those of The Grower Circle in recent months. Additionally, LP Exotics has maintained a relatively stable position, fluctuating slightly but remaining competitive with a rank of 32nd in January 2025. These shifts suggest that The Grower Circle may need to reassess its strategies to regain its competitive edge in the Nevada market.
Notable Products
In January 2025, Flight Bites - Sunset Punch Gummies 10-Pack (100mg) emerged as the top-performing product for The Grower Circle, climbing from its consistent third place in the previous months to first place with notable sales of 1813 units. Flight Bites - Sour Watermelon Gummies 10-Pack (100mg) maintained its strong presence, securing the second position after leading in October and November and dropping to second in December. The newly introduced Gelato (3.5g) flower product made a strong debut, ranking third in January. Jealousy Pre-Roll (1g) and Family Ties Pre-Roll (1g) also entered the rankings, securing fourth and fifth positions respectively, indicating a growing interest in pre-rolls. Overall, the data suggests a dynamic shift in consumer preferences towards edibles and new product entries in the flower and pre-roll categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
