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Nov-2024
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Overview
Market Insights Snapshot
The Hazy Camper has shown varied performance across different Canadian provinces, particularly within the Edibles category. In Alberta, the brand's ranking has seen a gradual decline, starting from 24th position in August 2024 and dropping out of the top 30 by November 2024. This downward trend is coupled with a noticeable decrease in sales from September to October, which may indicate a need for strategic adjustments in this region. Conversely, in British Columbia, The Hazy Camper maintained a relatively stable presence, peaking at the 20th position in October before dropping slightly to 23rd in November. Despite this slight decline in ranking, the brand managed to sustain a higher sales volume compared to Alberta, suggesting a stronger foothold in British Columbia's market.
Analyzing the broader category trends, The Hazy Camper's performance in the Edibles category highlights its varying market penetration. The absence from the top 30 in Alberta by November is a significant development, indicating potential challenges or increased competition within the province. Meanwhile, maintaining a consistent top 25 presence in British Columbia, despite a slight dip, suggests resilience and possibly a more loyal consumer base. The fluctuations in rankings and sales across these provinces underscore the importance of regional strategies tailored to consumer preferences and competitive landscapes. These insights can be crucial for stakeholders looking to understand the brand's market dynamics and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the edible cannabis market in British Columbia, The Hazy Camper has experienced fluctuating rankings over recent months, indicating a dynamic market presence. While The Hazy Camper maintained a consistent rank of 21st in August and September 2024, it saw a slight improvement to 20th in October before dropping to 23rd in November. This downward shift in November could be attributed to the rising competition from brands like Even Cannabis Company, which improved its rank from 22nd in August to 18th by November, and Indiva, which showed a steady climb from 24th to 21st over the same period. Meanwhile, Wana maintained a strong position, consistently ranking in the top 4, underscoring the competitive pressure on The Hazy Camper. The data suggests that while The Hazy Camper has a stable market presence, it faces significant competitive challenges that may impact its sales and rank unless strategic adjustments are made.
Notable Products
In November 2024, the top-performing product from The Hazy Camper was the Hazy Mint Organic Dark Chocolate Bite (10mg), maintaining its first-place rank for four consecutive months despite a noticeable drop in sales to 1008 units. Cherry Bomb Milk Chocolate Bite (10mg) climbed to the second position, showing an impressive rise from its fifth-place rank in August 2024. Black Forest THC Dark Chocolate (10mg) held steady in the top three, slipping slightly to third place from a consistent second-place ranking in previous months. Mary's Chocolate Orange Milk Chocolate Bite (10mg) remained at fourth place, indicating stable performance over the months. Newly ranked in November, the Wild Raspberry Dark Chocolate (10mg) debuted in the fifth position, highlighting a fresh entry in the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
