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Oct-2024
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Overview
Market Insights Snapshot
The Hazy Camper has shown varied performance across different states and categories in recent months. In the Edible category within Alberta, the brand consistently held a position in the top 30, albeit with a slight decline from rank 23 in July to rank 25 by October. This downward trend in ranking coincided with a noticeable drop in sales, which suggests potential challenges in maintaining its market position. Conversely, in British Columbia, The Hazy Camper made an entrance into the top 30 in September, ranking at 23, which indicates a positive movement and potential growth in this region.
The absence of The Hazy Camper from the top 30 in both July and August in British Columbia suggests that the brand might have been struggling to gain traction initially. However, the breakthrough in September could imply successful marketing strategies or product offerings that resonated well with consumers. The contrasting performance in Alberta and British Columbia highlights the importance of regional strategies and consumer preferences which can significantly impact brand performance across different markets. These dynamics offer a glimpse into the challenges and opportunities faced by The Hazy Camper in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Alberta, The Hazy Camper has experienced fluctuations in its rank, moving from 23rd in July 2024 to 25th by October 2024. This shift indicates a slight decline in its competitive positioning. Meanwhile, brands like Lord Jones have shown upward momentum, climbing from not being in the top 20 to securing the 19th position by October, which suggests a stronger market presence. Similarly, Olli has maintained a relatively stable position, slightly improving from 20th to 24th over the same period. The consistent ranking of Bernard's Cannabis Creations at 26th in September and October, despite a higher rank earlier, indicates a potential decline in sales performance. These dynamics highlight the competitive pressures The Hazy Camper faces, as other brands either maintain or improve their standings, potentially impacting its market share and sales trajectory.
Notable Products
In October 2024, The Hazy Camper's Hazy Mint Organic Dark Chocolate Bite (10mg) maintained its top position as the best-selling product, though its sales figure dropped to 1277 units from previous months. The Cherry Bomb Milk Chocolate Bite (10mg) held steady at the second rank, with notable sales of 1145 units, reflecting consistent consumer preference since its rise from fifth place in August 2024. Black Forest THC Dark Chocolate (10mg) remained consistently in third place, indicating stable demand despite a gradual decline in sales figures. The CBD Raspberry Starry Night Chocolate (40mg CBD) continued to rank fourth, showing a steady pattern across the months. Meanwhile, the Wild Raspberry Dark Chocolate (10mg) reappeared in the fifth position, marking a return to the rankings after being absent in August and September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
