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Dec-2024
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Overview
Market Insights Snapshot
The Healing Rose (THR) has shown a consistent presence in the Topical category within the state of Massachusetts. Over the last four months of 2024, the brand has maintained a steady rank, fluctuating slightly between the 5th and 6th positions. This stability suggests a strong foothold in the Massachusetts market, although the slight dip in rank from September to October indicates potential competitive pressure. Notably, THR's sales figures in Massachusetts have seen a downward trend from September to December, suggesting that while they remain a key player, there might be a need to address declining sales to maintain or improve their market position.
Interestingly, the absence of The Healing Rose (THR) from the top 30 rankings in other states or provinces could be seen as a gap in their market penetration strategy. This lack of presence outside Massachusetts indicates potential opportunities for expansion or a need to reassess their approach in other regions. The brand's focused performance in Massachusetts could be a strategic choice, allowing them to concentrate resources and marketing efforts in a single market to maintain their competitive edge. However, exploring new markets could provide avenues for growth and diversification, especially as the cannabis industry continues to evolve and expand across different regions.
Competitive Landscape
In the Massachusetts topical category, The Healing Rose (THR) has experienced some fluctuations in its market position over the last few months, which could impact its sales trajectory. While THR maintained a steady rank of 5th in September and November 2024, it slipped to 6th in October and December 2024. This shift is notable when compared to competitors like Attune, which consistently held a higher rank, ranging from 2nd to 4th place, indicating stronger market performance. Meanwhile, Avexia showed a similar pattern to THR, ranking 5th in both October and December, but was absent from the top 20 in September and November, suggesting a more volatile presence. Despite these fluctuations, THR's sales figures remained relatively stable, though slightly lower than some competitors, indicating a need for strategic adjustments to regain a more competitive edge in the market.
Notable Products
In December 2024, The Healing Rose (THR) saw its CBD Fortify & Renew Bath Soak (300mg CBD, 12oz) and CBD Relax & Unwind Bath Soak (300mg CBD, 12oz) both clinch the top position in the Topical category with sales of $319. The CBD Sweet Orange Lip Balm (25mg CBD) rose to the second position, showing a notable increase from its fourth rank in October. The CBD Assorted Lip Balm (25mg CBD) maintained a consistent performance, securing the third spot, similar to its September ranking. Meanwhile, the CBD Spearmint Lip Balm (25mg CBD) entered the rankings at fourth place in December. This shift in rankings highlights the growing popularity of bath soaks and lip balms, with a notable sales surge in the bath soak products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
