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Nov-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, The Healing Rose (THR) has demonstrated a consistent presence in the Topical category. Over the past few months, the brand has maintained a strong ranking, fluctuating between the 5th and 8th positions. Notably, their highest rank was 5th place in both September and November 2024, indicating a solid market position. This consistent ranking suggests that The Healing Rose (THR) has a strong foothold in Massachusetts' topical market, maintaining relevance and consumer interest over time. However, the sales figures show a decline from September to November, which could be an area to watch for potential shifts in consumer preferences or market dynamics.
While The Healing Rose (THR) has maintained visibility in Massachusetts, their absence from the top 30 in other states or provinces highlights a potential area for growth. This absence could be seen as a missed opportunity or a strategic focus on strengthening their market share in Massachusetts before expanding further. The brand's ability to sustain its ranking within the top 10 in Massachusetts suggests a robust product offering that resonates well with local consumers. However, expanding their reach and improving rankings in other regions could be crucial for long-term growth and increased brand recognition across a broader geographic area.
Competitive Landscape
In the Massachusetts topical cannabis market, The Healing Rose (THR) has shown resilience amidst fluctuating competition, maintaining a steady presence in the top 10 brands from August to November 2024. Despite facing strong competition from brands like Chill Medicated, which saw a notable rebound in November to rank 3rd, and Attune, consistently holding a top 4 position, THR has managed to improve its rank from 8th in August to 5th in September and November. This suggests a competitive edge in maintaining customer loyalty and adapting to market demands. However, the sales figures indicate a slight decline from September to November, which could be attributed to the aggressive strategies of competitors like Avexia, which re-entered the market in October with a strong 5th position. The data highlights the importance for THR to innovate and possibly expand its product offerings to maintain and improve its market position.
Notable Products
In November 2024, The Healing Rose (THR) maintained its top product, CBD Coconut Lip Balm (25mg CBD), which has consistently held the number one rank since August. The CBD Peppermint Rosemary Lip Balm (25mg CBD) secured the second position, maintaining its rank from October, with notable sales of 115 units. CBD Assorted Bath Soak (100mg CBD) remained in third place, despite a slight decrease in sales from the previous month. New entrants CBD Lemon Honey Lip Balm (25mg CBD) and CBD Grapefruit Eucalyptus Lip Balm (25mg CBD) debuted in fourth and fifth places, respectively. These rankings highlight the ongoing popularity of THR's topical category, particularly their lip balm products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
