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Sep-2024
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Overview
Market Insights Snapshot
The Healing Rose (THR) has demonstrated notable progress in the Topical category in Massachusetts over the past few months. Starting from a rank of 9 in June 2024, the brand climbed to the 5th position by September 2024. This upward movement in rankings suggests a growing consumer preference and market penetration in the state. The steady increase in sales from $12,706 in June to $26,989 in September further underscores this positive trend. Such a trajectory indicates that THR's product offerings are resonating well with consumers, possibly due to quality or effective marketing strategies.
Interestingly, the absence of The Healing Rose (THR) in the top 30 rankings in other states or provinces could be seen as a potential area for growth or concern. The lack of presence in these markets might suggest either a strategic focus on Massachusetts or challenges in expanding their footprint beyond this state. This could be an opportunity for THR to explore untapped markets or to reassess their strategies in other regions. Understanding the dynamics of consumer preferences and competitive landscapes in different states could be crucial for THR's future expansion plans.
Competitive Landscape
In the Massachusetts topical cannabis market, The Healing Rose (THR) has shown a promising upward trajectory in its rankings over recent months, moving from 9th place in June 2024 to 5th place by September 2024. This improvement in rank is accompanied by a steady increase in sales, indicating a growing consumer preference for THR's offerings. In contrast, Chill Medicated, which started as the top brand in June, saw a decline to 4th place by September, suggesting potential challenges in maintaining its lead. Meanwhile, Nordic Goddess maintained a relatively stable position, consistently ranking around 3rd place, although its sales showed some fluctuation. The Healing Rose (THR)'s ability to climb the ranks amidst such competitive brands highlights its increasing market presence and effectiveness in capturing consumer interest, setting the stage for potential future growth in the Massachusetts market.
Notable Products
In September 2024, The Healing Rose (THR) saw its CBD Coconut Lip Balm (25mg CBD) maintain its top position in the Topical category with sales reaching 199 units, demonstrating consistent growth over the past months. The CBD Assorted Bath Soak (100mg CBD) climbed back to the second position, up from third in July, with significant sales figures. The newly ranked CBD Assorted Lip Balm (25mg CBD) made a strong entry into the third position, indicating rising consumer interest. The CBD Peppermint Rosemary Lip Balm (25mg CBD) held steady at fourth place, showing stable demand. Meanwhile, the CBD Relax & Unwind Bath Soak (300mg CBD) returned to the top five, reflecting a resurgence in popularity after not being ranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
