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Nov-2025
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Overview
Market Insights Snapshot
The Lid has demonstrated a notable consistency in the New Jersey flower category, maintaining its position within the top 15 brands. In August and September 2025, The Lid held steady at rank 13, showing resilience despite a slight dip in sales during September. October saw a minor drop to rank 14, but the brand quickly recovered in November, returning to its previous rank of 13. This consistency in ranking, coupled with a sales increase in October, highlights The Lid's strong presence and competitive performance in the New Jersey flower market.
While The Lid's performance in the flower category of New Jersey is commendable, it is important to note that the brand has not appeared in the top 30 rankings for other states or categories. This absence suggests potential areas for growth and expansion, as there may be untapped markets where The Lid could establish a foothold. The brand's ability to maintain a steady position in New Jersey indicates a strong product offering that could potentially resonate in other markets if strategically introduced. As The Lid continues to navigate the competitive landscape, its performance in New Jersey could serve as a model for success in other regions.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, The Lid has demonstrated consistent performance, maintaining a stable rank around the 13th and 14th positions from August to November 2025. This stability is noteworthy given the fluctuations observed among its competitors. For instance, Old Pal has shown a significant upward trajectory, improving its rank from 22nd in August to 14th by November, indicating a strong growth in sales. Similarly, Triple Seven (777) maintained a strong position, hovering around the 11th and 12th ranks, with sales figures consistently higher than The Lid's. Meanwhile, Fresh Cannabis and Kind Tree Cannabis experienced more volatility, with Kind Tree Cannabis dropping from 7th to 15th, suggesting potential challenges in maintaining market share. These dynamics highlight the competitive pressure on The Lid, emphasizing the need for strategic initiatives to enhance its market position and capitalize on growth opportunities.
Notable Products
In November 2025, Tom's River Taffy Shake (14g) emerged as the top-performing product for The Lid, achieving the number one rank with sales of 1026 units. Deptford Diesel Pre Ground (14g) followed closely in the second position, while Glen Rock Gumbo Pre Ground (14g) secured the third spot. Glouster County Grape's Shake (28g) was ranked fourth, maintaining its position from previous months. Notably, Runnemede Rainbow Runtz Pre Ground (14g) saw a significant drop to fifth place, after having been the top product in October. This shift indicates a dynamic change in consumer preferences within The Lid's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
