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Oct-2024
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Overview
Market Insights Snapshot
The Limit has demonstrated a robust performance in the Michigan concentrates category, consistently holding the top rank from July to October 2024. This indicates a strong foothold and possibly a loyal customer base in this segment. Sales have shown an upward trend, with a notable increase from approximately $2.3 million in July to over $2.6 million by October. However, the brand's performance in the flower category tells a different story. While The Limit made significant progress in August and September, climbing to the 21st and 20th positions respectively, it experienced a sharp decline in October, falling back to 42nd place. This volatility might suggest challenges in sustaining growth or increased competition within the flower market.
In terms of pre-rolls, The Limit did not make it into the top 30 rankings in any of the months observed, which could indicate either a lack of focus on this category or strong competition from other brands. Meanwhile, the vapor pens category shows a positive trajectory with the brand moving up from 77th place in August to 50th by October. This improvement could suggest a growing acceptance or popularity of their vapor pen products among consumers. The absence of The Limit in the top 30 for pre-rolls and its fluctuating position in the flower category highlight areas that may require strategic adjustments to enhance their market presence and competitiveness.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, The Limit has consistently maintained its position as the top-ranked brand from July to October 2024. Despite facing strong competition, The Limit's sales have shown a steady upward trend, reflecting its robust market presence and consumer preference. Notably, #Hash has held the second rank consistently, with a significant sales surge in October, indicating a potential challenge to The Limit's dominance. Meanwhile, Cannalicious Labs has improved its rank from sixth to third over the same period, showcasing a notable increase in market traction. These dynamics suggest that while The Limit remains the leader, the competitive pressure is intensifying, necessitating strategic initiatives to sustain its top position amidst rising competitors.
Notable Products
In October 2024, Gelatti (3.5g) maintained its position as the top-performing product for The Limit, securing the number one rank with impressive sales figures of 11,652 units. Blue Honey Live Resin (1g) emerged as a strong contender, ranking second despite not being listed in previous months. Motorbreath x Coffin Candy Smalls (3.5g) entered the rankings at third place, indicating a significant debut in the Flower category. Forbidden Fruit Live Resin (5g) improved its position from fifth in September to fourth in October, showcasing a steady increase in popularity. Bubblegum Sherb Live Resin (5g) made its debut at fifth place, highlighting a growing interest in concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
