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Dec-2024
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Overview
Market Insights Snapshot
The Limit has shown a strong performance in the Michigan market, particularly in the Concentrates category. Consistently holding the top rank from September to December 2024, the brand has demonstrated robust growth, with sales increasing steadily each month. This consistency indicates a strong market presence and consumer preference for their concentrates. However, their performance in the Flower category tells a different story. Starting at rank 24 in September, The Limit dropped out of the top 30 in October and November, before slightly recovering to rank 44 in December. This fluctuation suggests potential challenges in maintaining a competitive edge within this category.
In the Vapor Pens category, The Limit's presence in Michigan was less prominent, with a rank of 86 in September improving to 75 in October, before disappearing from the top 30 rankings in subsequent months. This indicates a struggle to capture significant market share in this segment. The absence from the top 30 in November and December could be a concern for the brand's market strategy in this category. While the brand excels in concentrates, the mixed performance across other categories suggests areas for strategic improvement and potential growth opportunities in the coming months.
Competitive Landscape
In the Michigan concentrates market, The Limit has consistently maintained its top position from September to December 2024, showcasing its dominance in this category. This consistent ranking indicates a strong market presence and brand loyalty among consumers. Meanwhile, #Hash has held the second position throughout the same period, suggesting a stable but competitive environment where The Limit continues to outperform its closest competitor. Notably, Wojo Co has shown significant upward momentum, climbing from sixth place in September to third by November and December. This rise could signal a potential threat to The Limit's market share if Wojo Co's growth trend continues. However, The Limit's increasing sales figures each month indicate a robust demand and effective market strategies that have so far kept it ahead of the competition.
Notable Products
In December 2024, Gelatti (3.5g) continued its reign as the top-performing product from The Limit, maintaining the number one rank for four consecutive months with sales of 7,783 units. Pineapple Express Live Resin (1g) emerged as a strong contender, securing the second position with notable sales figures. White Runtz (3.5g) entered the rankings at third place, demonstrating significant popularity. Pink Sherb Live Resin (5g) followed closely, capturing the fourth rank. Forbidden Fruit Live Resin (5g) experienced a slight drop from its peak in November, moving from third to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
