.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Organic Alternative has shown varied performance across different cannabis product categories in Colorado. In the Flower category, the brand maintained a strong presence, starting at rank 19 in September 2024, slightly dipping to 29 in October, but rebounding to 17 in both November and December. This indicates a resilient market position and suggests a consistent consumer preference for their flower products. On the other hand, in the Concentrates category, The Organic Alternative did not make it into the top 30 rankings for any of the months from September to December, which could signal a need for strategic adjustments in this segment.
In the Pre-Roll category, The Organic Alternative's performance was more fluctuating, beginning at rank 39 in September and climbing to 36 in October, only to fall to 46 and then 51 in November and December, respectively. This decline may point to increased competition or changing consumer preferences in the pre-roll market. Despite these challenges in certain categories, the overall sales figures show that The Organic Alternative has a substantial presence in the Colorado market, particularly in flower products. However, the absence from top rankings in the Concentrates category and the declining trend in Pre-Rolls could be areas for potential improvement or strategic focus in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, The Organic Alternative has experienced notable fluctuations in its market position over the last few months. Starting from a rank of 19 in September 2024, it dropped significantly to 29 in October, before rebounding to 17 in November and maintaining this position in December. This volatility contrasts with brands like 14er Gardens, which saw a dramatic rise to 6th place in November, although it fell back to 16th in December. Meanwhile, LIT consistently performed well, peaking at 12th in November. The Organic Alternative's sales trajectory shows a recovery from a dip in October, aligning with its improved ranking in subsequent months. Competitors such as Bloom County have shown a downward trend, falling out of the top 20 in November, which could present an opportunity for The Organic Alternative to capture more market share if it continues to stabilize its performance.
Notable Products
In December 2024, Glueball (3.5g) emerged as the top-performing product for The Organic Alternative, leading the sales with a notable figure of 1396 units sold. Blue Dream Pre-Roll (0.5g) secured the second position, climbing up from its third rank in October, with sales reaching 1255 units. Devil Driver (3.5g) maintained a consistent performance, holding the third spot consecutively from November to December. Golden Goat Pre-Roll (0.5g) improved its rank from fifth in November to fourth in December, showing steady growth in sales. Kush Mints (3.5g) saw a drop from the top spot in November to fifth in December, indicating a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
