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Jan-2025
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Overview
Market Insights Snapshot
The Organic Alternative has demonstrated varied performance across different product categories in Colorado. In the Flower category, the brand has shown a notable upward trend, climbing from the 30th position in October 2024 to 17th in both November and December, before experiencing a slight decline to the 26th position in January 2025. This fluctuation suggests a strong presence in the market with potential challenges in maintaining top-tier rankings. Conversely, in the Concentrates category, The Organic Alternative has struggled to break into the top 30, with rankings only appearing in October and December, indicating a need for strategic adjustments to capture more market share in this segment.
In the Pre-Roll category, The Organic Alternative's rankings reflect a downward trend, moving from 34th in October 2024 to 55th by January 2025. This decline in rank, coupled with a decrease in sales, suggests potential issues with product appeal or competitive pressure in the market. Notably, the absence of rankings in certain months for the Concentrates category highlights areas where the brand is not as competitive, underscoring opportunities for growth and improvement. Overall, while The Organic Alternative shows strength in certain areas, its performance across categories suggests a need for targeted strategies to enhance market positioning and address competitive challenges in Colorado.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, The Organic Alternative experienced notable fluctuations in rank and sales from October 2024 to January 2025. Initially ranked 30th in October 2024, The Organic Alternative climbed to 17th place in November and maintained this position in December, before dropping to 26th in January 2025. This trajectory suggests a strong performance in the latter months of 2024, potentially driven by strategic marketing or product offerings, but a decline in early 2025. In comparison, LEIFFA consistently outperformed The Organic Alternative, peaking at 14th place in December 2024, while Bonsai Cultivation showed a downward trend, falling out of the top 20 by December. Meanwhile, Nuhi demonstrated a significant upward trend, improving from 56th in October to 27th in January, indicating a potential rise in consumer preference or effective promotional strategies. These dynamics highlight the competitive pressures and opportunities within the Colorado Flower market, emphasizing the need for The Organic Alternative to adapt and innovate to maintain its competitive edge.
Notable Products
In January 2025, Blue Dream (3.5g) emerged as the top-performing product for The Organic Alternative, securing the number one rank with sales of 1540 units. Golden Goat (3.5g) followed closely, ranking second with notable sales figures. Blue Dream Pre-Roll (0.5g) maintained a strong presence, ranking third, although it dropped from its previous second-place position in December 2024. Glueball (3.5g), which was the top-ranked product in December 2024, saw a significant drop to fourth place in January 2025. Devil Driver (3.5g) experienced a decline in rank, moving from third in November 2024 to fifth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
