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Sep-2024
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Overview
Market Insights Snapshot
The Organic Alternative has shown varied performance across different product categories in Colorado. In the Flower category, the brand has maintained a strong presence, consistently ranking within the top 20 throughout the summer months of 2024. Notably, they improved their rank from 18th in June to 13th in August, demonstrating a positive trend before slightly dropping to 15th in September. This category appears to be a stronghold for the brand, with sales figures reflecting a steady increase over the months. However, in the Concentrates category, The Organic Alternative has faced challenges, failing to break into the top 30, which indicates a need for strategic adjustments to enhance competitiveness and market presence.
In the Pre-Roll category, The Organic Alternative has experienced some fluctuations in their rankings. Starting at 33rd in June, they dropped to 37th in July before climbing back to 33rd in September. This movement suggests a volatile performance, possibly influenced by market dynamics or consumer preferences. Despite these fluctuations, the brand has managed to remain within the top 40, indicating a moderate level of competitiveness. The sales trajectory, however, shows a decline from June to September, which might suggest a need for innovation or marketing efforts to regain momentum in this segment. Overall, while The Organic Alternative has shown strength in certain areas, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, The Organic Alternative has shown a promising upward trend in rankings over the summer months of 2024, moving from 18th in June to 15th by September. This improvement in rank is indicative of a steady increase in sales, contrasting with some of its competitors who have experienced fluctuating performance. For instance, 710 Labs saw a decline from 11th to 17th place, with a corresponding decrease in sales, suggesting a potential loss of market share. Meanwhile, Super Farm made a significant leap from 65th in July to 16th in September, indicating a rapid recovery and aggressive market strategy. The Health Center and Equinox Gardens have maintained relatively stable positions, though The Health Center experienced a slight dip from 7th to 14th. These dynamics highlight The Organic Alternative's resilience and potential for continued growth amidst a competitive and shifting market environment.
Notable Products
In September 2024, Durban Poison (3.5g) emerged as the top-performing product for The Organic Alternative, climbing from its previous rank of 3 in August to 1, with notable sales of 2981 units. Blue Dream (3.5g) also showed impressive performance, rising to the second position from fourth in August, with sales reaching 2747 units. Golden Goat (3.5g) slipped from second place in August to third in September, indicating a slight decrease in its market dominance. White Truffle (3.5g) entered the rankings at fourth place, showing a fresh interest in this product. Point Break (3.5g) experienced a decline, moving from first place in July to fifth place in September, reflecting a significant drop in its popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
