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Oct-2024
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Overview
Market Insights Snapshot
The Solid's performance across various categories in Missouri shows a mixed bag of results. In the Flower category, The Solid has consistently hovered around the 39th to 42nd rank from July to October 2024, indicating a stable yet unremarkable presence. Sales figures in this category have seen a decline over the months, suggesting potential challenges in maintaining consumer interest. Meanwhile, the Pre-Roll category has witnessed a descent from the 42nd position in July and August to the 57th rank by October, reflecting a significant drop in market standing. This decline is mirrored in sales numbers, which have decreased sharply. In the Vapor Pens category, The Solid failed to maintain a top 30 position after August, indicating a struggle to capture market share in this segment.
In Ohio, The Solid's performance presents a slightly different narrative. The Edible category saw a promising start in July with a 23rd rank, but the brand experienced fluctuations, dropping to 47th in August before recovering to 35th in September, only to fall again to 43rd in October. This volatility suggests an inconsistent consumer response. The Flower category in Ohio showed some improvement, peaking at 44th in September before slipping slightly to 45th in October. Notably, Vapor Pens have been a relatively strong category for The Solid in Ohio, maintaining a presence within the top 30 ranks throughout the months, although slight rank shifts were observed. This consistency in the Vapor Pens category might indicate a more loyal consumer base or effective product offerings in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, The Solid has experienced a relatively stable yet challenging position in the market. Over the past few months, The Solid maintained its rank at 39th in July and October 2024, with a slight dip to 42nd in August and September. This consistency in rank, despite a downward trend in sales from July to October, indicates a need for strategic adjustments to boost its market presence. Competitors like In The Flow and Sublime have shown more dynamic movements, with In The Flow peaking at 22nd in September before dropping to 38th in October, and Sublime achieving a high of 18th in August. Meanwhile, The Standard has consistently outperformed The Solid, maintaining a higher rank throughout the period. These insights suggest that while The Solid has maintained its market position, there is significant room for growth, particularly in enhancing sales strategies to compete more effectively with brands that are demonstrating more aggressive market advancements.
Notable Products
In October 2024, the top-performing product for The Solid was Zkittlez (3.5g) in the Flower category, which ascended to the number one rank with sales of 892.0 units. Grape Valley Kush (3.5g) also showed impressive performance, climbing to the second position from fifth place in September. The Blackberry Kush Distillate Cartridge (0.84g) made a strong debut in the third position, while California Dream (3.5g) entered the rankings at fourth. Member Berries (3.5g), although dropping to fifth, remained a consistent performer since July. Overall, the Flower category demonstrated strong sales momentum for The Solid in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
