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Nov-2024
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Overview
Market Insights Snapshot
The Tree Pharm has shown notable progress in the Ohio concentrates category from August to November 2024. Initially absent from the top 30 rankings, the brand made a significant leap to rank 23rd in October, further improving to 22nd by November. This upward trend indicates a growing consumer interest and successful market penetration in the concentrates category. Conversely, their performance in the vapor pens category in Ohio has been less impressive, as they failed to break into the top 30 rankings through August and September, only emerging at 55th place in October and slightly improving to 51st by November. This suggests that while The Tree Pharm is gaining traction in concentrates, it faces challenges in the vapor pens market.
Examining the sales dynamics, The Tree Pharm's sales figures in Ohio for concentrates reveal an upward trajectory, with a noticeable increase from October to November. This aligns with their improved rankings and suggests effective marketing strategies or product offerings resonating with consumers. However, the vapor pens sales tell a different story, with a decline from October to November, which may reflect competitive pressures or shifting consumer preferences. The absence of The Tree Pharm from the top 30 in several months across both categories highlights areas for potential improvement and strategic focus, particularly in the vapor pens segment where the brand has yet to establish a strong foothold.
Competitive Landscape
In the Ohio concentrates market, The Tree Pharm has shown a promising upward trajectory in recent months, climbing from outside the top 20 to rank 23rd in October 2024 and improving further to 22nd by November 2024. This positive movement suggests a growing consumer preference for The Tree Pharm's offerings. In comparison, Ancient Roots has also demonstrated a strong performance, moving from 28th in August to 19th by November, indicating a competitive edge that The Tree Pharm must be mindful of. Meanwhile, Lighthouse Sciences experienced a significant drop from 7th in August to 23rd in November, which could present an opportunity for The Tree Pharm to capture more market share if Lighthouse Sciences continues to decline. Additionally, Curaleaf and Farmaceutical Rx (Frx) were not in the top 20 until November, with Curaleaf entering at 20th, suggesting that while they are emerging competitors, The Tree Pharm's recent gains position it well against these brands.
Notable Products
In November 2024, Ghostly Gelato RSO Syringe (1g) maintained its position as the top-performing product for The Tree Pharm, with sales reaching 470 units, showing consistent dominance since October. Grapeness Distillate Cartridge (1g) emerged as the second best, marking its debut in the rankings with notable sales. Lavender Kush Distillate Cartridge (1g) followed closely in third place, also making its first appearance in the rankings. Neon Grape RSO Syringe (1g) dropped to fourth, after previously being ranked second in September. Pina Colada Distillate Cartridge (1g) held steady in fifth place, with a slight decline in sales compared to October.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
