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Oct-2024
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Overview
Market Insights Snapshot
In California, Time Machine has shown notable progress in several categories, particularly in the Pre-Roll segment. Over the past few months, the brand has steadily climbed the ranks, moving from 12th position in July 2024 to 10th by October 2024. This upward trend is accompanied by a steady increase in sales, indicating a growing consumer preference for their products. In contrast, the Flower category has seen a more significant leap, with Time Machine moving from the 67th spot in July to 45th by October. This substantial improvement suggests a strong market response to their offerings, although it highlights that there is still room for growth compared to their performance in Pre-Rolls.
The Vapor Pens category paints a different picture for Time Machine, where the brand has made a noteworthy ascent from the 88th position in July 2024 to 60th by October 2024. Despite not yet breaking into the top 30, the consistent upward movement suggests a positive reception and potential for further expansion. The brand's performance across these categories in California indicates a strategic focus on enhancing product appeal and market penetration. While the Pre-Roll category remains a stronghold for Time Machine, the improvements in Flower and Vapor Pens demonstrate a promising diversification strategy that could pave the way for higher rankings in the future.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Time Machine has shown a steady improvement in its market position over the past few months. From July to October 2024, Time Machine climbed from the 12th to the 10th rank, indicating a positive trend in consumer preference and sales momentum. This upward movement is significant when compared to competitors like Kingpen, which has experienced a decline from 6th to 9th place, and Lowell Herb Co / Lowell Smokes, which dropped from 9th to 11th. Meanwhile, Lime has also shown improvement, moving from 11th to 8th, but Time Machine's consistent rise in rank suggests a strengthening brand presence. The brand's sales growth trajectory is further underscored by its ability to surpass competitors like Caviar Gold, which, despite improving from 16th to 12th, remains below Time Machine. This analysis highlights Time Machine's competitive edge and potential for continued growth in the California Pre-Roll market.
Notable Products
In October 2024, Blue Dream Pre-Roll 28-Pack (14g) maintained its position as the top-performing product for Time Machine, with sales reaching 4448 units. Wedding Cake Pre-Roll 28-Pack (14g) also held steady in second place, showing a consistent climb in sales over the past months. Blueberry Muffin Distillate Cartridge (1g) saw an improvement in its ranking, moving up to third place from fifth in September. Cannaloupe Kush Distillate Cartridge (1g) experienced a slight drop, going from third to fourth place. Notably, Blue Dream Pre-Roll 7-Pack (3.5g) entered the rankings in October, debuting at the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
