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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, Time Machine has demonstrated a noteworthy upward trajectory in the Flower category. Over the span from August to November 2025, the brand has improved its rank from 62nd to 49th. This consistent climb in rankings is mirrored by a steady increase in sales figures, indicating a strengthening market presence. While the brand did not make it into the top 30 in the Flower category, the positive trend suggests potential for future breakthroughs. This incremental progress may be a result of strategic adjustments or growing consumer preference, but further analysis would be required to pinpoint the exact drivers of this growth.
Conversely, in the Pre-Roll category within California, Time Machine has maintained a stable position, consistently ranking at 12th through August to October, before a slight dip to 13th in November 2025. Despite this minor decline, the sales figures have remained relatively robust, illustrating resilience in this segment. The stability in ranking coupled with strong sales performance suggests that Time Machine has a solid foothold in the Pre-Roll market. The brand's ability to maintain its position in the top 15 is indicative of its competitive product offerings and brand loyalty among consumers. However, the subtle drop in ranking may warrant a closer examination of competitive dynamics or market shifts that could impact future performance.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Time Machine has experienced a slight decline in its ranking, moving from 12th place in August through October 2025 to 13th in November 2025. This change in rank suggests a need for strategic adjustments to regain its competitive edge. Notably, Heavy Hitters consistently maintained a higher rank, although it dropped to 11th place in November. Meanwhile, Lime showed a fluctuating trend, ending November just ahead of Time Machine at 12th place. West Coast Cure and Sparkiez remained behind Time Machine, with ranks ranging from 14th to 16th. While Time Machine's sales figures remained relatively stable, its competitors' varying sales trajectories indicate potential market shifts that could impact future rankings and sales performance.
Notable Products
In November 2025, the top-performing product from Time Machine was Blue Dream Pre-Roll 28-Pack (14g), maintaining its number one rank for the fourth consecutive month with sales reaching 4717 units. The Wedding Cake Pre-Roll 28-Pack (14g) secured the second position, consistent with its rank from October, showing a notable sales increase to 3838 units. Wedding Cake (1g) held steady in third place across the months, indicating stable consumer demand. Cereal Milk Pre-Roll 28-Pack (14g) climbed back to the fourth position after an absence in September, showing a recovery in sales. Blue Dream Pre-Roll 7-Pack (3.5g) remained in fifth place, reflecting consistent performance over the evaluated months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
