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Dec-2024
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Overview
Market Insights Snapshot
In the state of California, Time Machine has shown notable improvements in several categories over the last few months of 2024. The most significant progress can be observed in the Flower category, where the brand climbed from a rank of 69 in September to 50 by December. This upward movement corresponds with a steady increase in sales, indicating a growing consumer base. Similarly, in the Vapor Pens category, Time Machine improved its position from 75 in September to 64 in December, suggesting a positive reception of their product line in this segment. However, it is worth noting that the brand was initially outside the top 30 in this category, highlighting a competitive market landscape.
Time Machine's performance in the Pre-Roll category remains strong, maintaining a consistent rank of 11 for three consecutive months before breaking into the top 10 by December. This consistency is a testament to their solid market presence and consumer loyalty in this segment. The brand's ability to sustain and improve its rankings across multiple categories in California is indicative of strategic growth and product acceptance. Despite not being in the top 30 for Flower and Vapor Pens initially, their current trajectory suggests potential for future advancement. This data provides a glimpse into Time Machine's strategic positioning and hints at areas where they might focus their efforts for continued growth.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Time Machine has shown notable progress in its market position from September to December 2024. Initially ranked 11th, Time Machine climbed to 9th place by December, indicating a positive trend in sales and brand recognition. This upward movement is significant, especially when compared to competitors like Lowell Herb Co / Lowell Smokes, which maintained a steady 10th rank throughout the same period, and Sparkiez, which improved from 15th to 11th place. Despite Lime and Sluggers holding stronger positions at 8th and 7th respectively, Time Machine's consistent sales growth suggests a strengthening foothold in the market. This progression highlights Time Machine's potential to further ascend the ranks and capture a larger market share in the coming months.
Notable Products
In December 2024, Time Machine's top-performing product was the Blue Dream Pre-Roll 28-Pack (14g) in the Pre-Roll category, maintaining its number one rank consistently from September through December, with sales of 3,845 units. The Wedding Cake Pre-Roll 28-Pack (14g) held steady at the second rank, showing a notable increase in sales figures compared to previous months. The Cereal Milk Pre-Roll 28-Pack (14g) reappeared in December, securing the third position after not being ranked in November. In the Vapor Pens category, the Blueberry Muffin Distillate Cartridge (1g) climbed to the fourth rank in December, up from fifth in November, with an increase in sales. The Grandaddy Purple Distillate Cartridge (1g) made its debut in the rankings at fifth place in December, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
