.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Time Machine has shown varied performance across different product categories in California. In the Flower category, the brand has demonstrated a consistent upward trajectory, improving its rank from 73rd in August 2024 to 53rd by November 2024. This positive movement is accompanied by a notable increase in sales, highlighting a growing consumer preference for their offerings. On the other hand, the Pre-Roll category has seen Time Machine maintaining a stable position at 11th place from September to November, suggesting a strong foothold in this segment. The stability in rankings, coupled with steady sales growth, indicates a solid brand presence in the Pre-Roll market.
In contrast, the Vapor Pens category presents a more fluctuating picture for Time Machine in California. The brand improved its ranking significantly from 86th in August to 62nd in October, only to drop back to 74th in November. This volatility suggests challenges in sustaining market share within this category, despite an initial upward trend. The absence of Time Machine from the top 30 brands in the Vapor Pens category during some months points to competitive pressures and potential areas for strategic improvement. Such insights into category-specific performance can be crucial for stakeholders looking to understand the brand's market dynamics.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Time Machine has shown a steady performance, maintaining its rank at 11th place from September through November 2024. This consistency in rank is notable, especially when compared to competitors like Kingpen, which experienced a decline from 6th to 9th place over the same period, and Lowell Herb Co / Lowell Smokes, which remained static at 10th place. Time Machine's sales have shown an upward trend, increasing from September to November, which suggests a strengthening market position despite the static rank. This positive sales trajectory contrasts with the declining sales of Kingpen, indicating a potential shift in consumer preference. Meanwhile, Sparkiez has shown a notable improvement, climbing from 19th to 12th place, potentially posing a future competitive threat. Overall, Time Machine's stable rank and increasing sales suggest a solid foothold in the California Pre-Roll market, with opportunities for further growth if the upward sales trend continues.
Notable Products
In November 2024, the top-performing product from Time Machine was the Blue Dream Pre-Roll 28-Pack (14g), which maintained its number one rank from previous months with sales reaching 4,259 units. The Wedding Cake Pre-Roll 28-Pack (14g) also held steady at the second position, indicating consistent demand. The Cannaloupe Kush Distillate Cartridge (1g) improved its ranking to third place, up from fifth in October, showing a significant increase in popularity. Meanwhile, the Blueberry Muffin Distillate Cartridge (1g) slipped to fourth place, despite maintaining a strong sales figure. Lastly, the Grandaddy Purple Distillate Cartridge (1g) re-entered the rankings at fifth place after being absent in September and October, suggesting a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
