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Jan-2025
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Overview
Market Insights Snapshot
Time Machine's performance in California showcases some intriguing patterns across different product categories. In the Flower category, the brand has not managed to break into the top 30, with rankings hovering in the lower 50s and 60s over the last four months. This indicates a struggle to gain traction in a highly competitive segment. On the other hand, Time Machine's Pre-Roll products have consistently performed well, maintaining a strong presence in the top 11 and even climbing to the 9th position in January 2025. This upward trend in Pre-Rolls suggests a solid consumer base and effective market strategies in this category.
In the Vapor Pens category, Time Machine has shown some volatility in rankings but has recently improved its standing, moving from 81st in November 2024 to 64th in January 2025. This improvement might suggest strategic adjustments or increased consumer interest in their vapor offerings. Despite not being in the top 30, this positive movement is noteworthy. The sales figures across these categories reflect varied performance, with Pre-Rolls maintaining the highest sales, indicating a potential area of focus for the brand. Overall, Time Machine's mixed performance across categories highlights both challenges and opportunities, particularly in California's dynamic market landscape.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Time Machine has shown a steady improvement in its ranking over the past few months, moving from 11th place in October 2024 to 9th place by January 2025. This upward trend in rank is indicative of a consistent performance in sales, contrasting with some competitors who have experienced fluctuations. For instance, Kingpen saw a drop from 9th to 14th place in December 2024 before recovering to 10th in January 2025, suggesting volatility in their market position. Meanwhile, Caviar Gold has maintained a relatively stable rank, though slightly lower than Time Machine, indicating a competitive but less dynamic presence. Pacific Stone consistently holds a higher rank, maintaining a position within the top 7, which highlights a strong market presence but with a downward sales trend over the months. Time Machine's ability to climb the ranks amidst these shifts suggests a growing consumer preference and effective market strategies that could be further leveraged to capture more market share.
Notable Products
In January 2025, the top-performing product for Time Machine was the Blue Dream Pre-Roll 28-Pack (14g) in the Pre-Roll category, maintaining its number one rank from previous months, with a notable sales figure of 4578 units. The Wedding Cake Pre-Roll 28-Pack (14g) also retained its second-place position, showing a consistent performance over the months. The Blueberry Muffin Distillate Cartridge (1g) in the Vapor Pens category held steady at third place, demonstrating its rising popularity since October. A new entry, Gorilla Glue #4 Pre-Roll 28-Pack (14g), debuted at fourth place in January 2025. GDP Distillate Cartridge (1g) entered the rankings at fifth place, highlighting an increased interest in Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
