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Aug-2024
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Overview
Market Insights Snapshot
Time Machine has demonstrated notable performance across various product categories in California. In the Flower category, the brand showed a consistent upward trend, moving from 85th place in May 2024 to 45th place by August 2024. This improvement is significant, indicating a growing consumer preference for their flower products. However, the Vapor Pens category presented a more mixed performance, with Time Machine fluctuating between 79th place in May and 63rd place by August. This suggests that while there is some interest in their vapor pens, the brand has yet to secure a strong foothold in this category.
In contrast, Time Machine has excelled in the Pre-Roll category within California, consistently ranking in the top tier. Starting at 13th place in May 2024, the brand climbed to 9th place by August, reflecting a steady increase in sales and consumer loyalty. This strong performance in the Pre-Roll category highlights Time Machine's ability to capture market share and maintain a competitive edge. On the other hand, the absence of rankings in the top 30 for some categories in certain months suggests areas where the brand may need to focus on improving its market presence and product offerings.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Time Machine has shown a remarkable upward trajectory in recent months. Starting from a rank of 13 in May 2024, Time Machine climbed to rank 9 by August 2024. This upward movement is particularly notable when compared to Kingpen, which experienced a decline from rank 6 in May to rank 10 in August. Meanwhile, Lowell Herb Co / Lowell Smokes maintained a relatively stable performance, fluctuating slightly but ultimately improving from rank 8 in May to rank 7 in August. West Coast Cure also showed a positive trend, moving from rank 10 in May to rank 8 in August. Despite these competitors' performances, Time Machine's significant jump in rank is a strong indicator of its growing market presence and sales momentum in the California pre-roll market.
Notable Products
In August 2024, Blue Dream Pre-Roll 28-Pack (14g) maintained its top position from previous months, leading the sales with an impressive 5157 units sold. Following closely, Wedding Cake Pre-Roll 28-Pack (14g) also held its consistent second place, increasing its sales to 4519 units. Grandaddy Purple Distillate Cartridge (1g) remained steady in third place, showing a notable increase in sales figures. Cannaloupe Kush Distillate Cartridge (1g) climbed back to the fourth position after dropping to fifth in July, with a significant rise in sales. Blueberry Muffin Distillate Cartridge (1g) entered the top five in August, reflecting a positive trend in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
