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Aug-2024
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Overview
Market Insights Snapshot
Tipsy Turtle has shown a fluctuating performance in the Edible category within Arizona. Over the past few months, the brand has hovered around the 30th position, with its rank slightly improving from 32 in May 2024 to 30 in August 2024. This indicates a marginal but positive trend in its market presence. However, the brand still struggles to break into the top 30 consistently, which could be seen as a sign of either strong competition or a need for better market strategies. Notably, Tipsy Turtle's sales figures have also shown a slight decline from June to August, suggesting potential challenges in maintaining consumer interest or facing seasonal demand variations.
Despite the minor improvements in ranking, Tipsy Turtle's inability to consistently stay within the top 30 brands in Arizona might raise concerns about its competitive edge in the Edible category. The brand's peak rank was 31 in June 2024, which was not enough to secure a strong foothold in the market. This inconsistency could be indicative of either a saturated market or the need for more aggressive marketing and product innovation. While the exact sales figures are not fully disclosed, the trend suggests that maintaining or improving their current position will require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, Tipsy Turtle has shown a relatively stable performance, maintaining a rank within the top 35 brands from May to August 2024. Despite this consistency, Tipsy Turtle faces stiff competition from brands like Chew & Chill (C & C), which has fluctuated but generally maintained a higher rank, and Pucks, which saw a notable jump from 37th to 28th place in August. Meanwhile, iLava and Curaleaf have also shown varying degrees of upward momentum, with Curaleaf making a significant leap from 44th to 34th place over the same period. These shifts suggest that while Tipsy Turtle has maintained its position, it must innovate and adapt to keep pace with competitors who are either climbing the ranks or showing signs of increased sales and market presence.
Notable Products
In August 2024, the top-performing product for Tipsy Turtle was the CBD/THC 1:2 Salted Caramel Brownie 10-Pack (50mg CBD, 100mg THC), maintaining its number one rank for four consecutive months with sales reaching 900 units. The Sand Dollar Caramel Pecan Chocolate (100mg) held steady at the second position, despite a slight dip in sales to 622 units. Caramel Nips 10-Pack (100mg) climbed back to the third position after fluctuating between second and fourth in previous months. The Salted Caramel Brownie 10-Pack (100mg) remained consistent at fourth place, though its sales decreased to 367 units. A new entry, Chocolate Covered Pretzels Sticks 10-Pack (100mg), entered the rankings at fifth place, showing promising sales figures at 271 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
