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Nov-2024
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Overview
Market Insights Snapshot
Tipsy Turtle has shown a consistent performance in the Edible category within Arizona. Over the past few months, the brand has been on the cusp of breaking into the top 30, finally achieving this milestone in November 2024. This upward trend is a positive indicator of their growing market presence and consumer appeal in the state. The steady increase in sales from September to November, despite a slight dip in September, suggests a strengthening foothold in the Arizona market. This achievement highlights the brand's potential to further climb in rankings if the trend continues.
In other states, Tipsy Turtle's absence from the top 30 rankings in the Edible category might indicate either a lack of market penetration or fierce competition. This could be seen as a challenge for the brand to expand its reach and improve its standing in these regions. However, the breakthrough in Arizona serves as a promising sign that with strategic efforts, Tipsy Turtle could replicate this success in other markets. The brand's performance in Arizona could serve as a case study for their expansion strategies in other states where they are currently not ranking within the top 30.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Arizona, Tipsy Turtle has shown a consistent presence, maintaining a rank of 32 in August, September, and October 2024, before slightly improving to 30 in November 2024. This steady performance is notable in contrast to competitors like Sir Newton's, which fluctuated more significantly, moving from rank 34 in August to 29 in November. Similarly, Chew & Chill (C & C) experienced a decline in rank from 30 in August to 37 in October, before recovering to 32 in November. Meanwhile, Grow Sciences maintained a strong and stable position, consistently ranking in the mid-20s, although it did drop to 28 in November. Big Bud Farms showed a slight improvement from rank 39 in August to 34 in November. Tipsy Turtle's ability to maintain and slightly improve its rank amidst these fluctuations suggests a stable market presence, potentially driven by consistent sales performance, which is crucial for sustaining and increasing market share in a competitive environment.
Notable Products
In November 2024, the top-performing product for Tipsy Turtle was the CBD/THC 1:2 Salted Caramel Brownie 10-Pack (50mg CBD, 100mg THC), which regained its number one spot after falling to third place in October, with notable sales of 750 units. The Sand Dollar Caramel Pecan Chocolate (100mg) consistently held its position as the second-best seller for four consecutive months, showing steady sales growth. The Salted Caramel Brownie 10-Pack (100mg) improved its ranking from fourth in October to third in November, reflecting a positive sales trend. Caramel Nips 10-Pack (100mg), which was the top product in October, dropped to fourth place in November. Candy Cubes 10-Pack (100mg) remained stable at fifth place, maintaining a consistent sales pattern from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
