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Oct-2024
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Overview
Market Insights Snapshot
To The Moon has shown a varied performance across different cannabis categories in New York. In the Edible category, the brand has been making a gradual climb, moving from 43rd place in July 2024 to 35th place by October 2024. This upward trend is accompanied by a consistent increase in sales, peaking in September before slightly declining in October. Conversely, their Flower products have demonstrated a more volatile trajectory. Starting at 39th place in July, the brand reached as high as 21st place in September before settling at 25th in October. Such fluctuations are indicative of either shifting consumer preferences or competitive pressures in the market.
In the Pre-Roll category, To The Moon was initially absent from the top 30 rankings in July, but made a significant entry by August, reaching 40th place by October. This suggests a growing consumer interest or improved market strategies. Meanwhile, the Vapor Pens category has seen more stability, with the brand maintaining a position within the top 30 throughout the months, holding steady at 23rd place from September to October. This consistency might be reflective of a strong product offering or loyal customer base in this category. Overall, while To The Moon has seen some categories where they weren't initially competitive, their movements in rankings indicate potential areas for strategic growth and market penetration.
Competitive Landscape
In the competitive landscape of the New York flower category, To The Moon has demonstrated a notable fluctuation in its ranking over the past few months. Starting from a rank of 39 in July 2024, To The Moon made a significant leap to 21 in September, before settling at 25 in October. This upward trajectory, particularly the jump in September, suggests a strong growth in brand recognition and consumer preference. However, the slight decline in October indicates potential challenges in maintaining that momentum. In comparison, Florist Farms, which consistently held the 15th position from July to September before dropping out of the top 20 in October, highlights the volatility in this market. Meanwhile, Alchemy Pure and Tarot Tokes have shown varied performances, with Tarot Tokes improving its rank from 36 in August to 27 in October, indicating a potential rise in competition. These dynamics suggest that while To The Moon has made impressive strides, it must strategize to sustain its growth amidst a competitive and shifting market environment.
Notable Products
In October 2024, the top-performing product for To The Moon was Dynamite (3.5g) in the Flower category, which climbed to the number one spot with sales reaching 1248 units. Bushwick Berry (3.5g) also made a strong debut at the second position, indicating a successful launch. Lunatic (3.5g) experienced a slight drop to third place from its previous second-place ranking in September, while Jupiter Juice (3.5g) descended one position to fourth. The Blue Moon Dream Diamond Dusted Infused Pre-Roll 5-Pack (3.5g) entered the rankings at fifth place, showcasing a notable performance in the Pre-Roll category. These shifts in rankings suggest a dynamic market with new entries and changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
