Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
To The Moon has shown varied performance across different product categories in New York. In the Flower category, the brand has maintained a strong presence, improving from a rank of 29th in August 2024 to consistently staying within the top 20 in subsequent months, peaking at 17th in both September and November. This indicates a solid demand for their flower products, likely driven by effective market strategies or consumer preferences. On the other hand, their Edible category has struggled to break into the top 30, with rankings hovering just outside this threshold, suggesting a potential area for improvement or increased competition in this segment.
Meanwhile, To The Moon's performance in the Pre-Roll category in New York has seen a significant upward trend. The brand moved from a 68th rank in August to reaching the 30th position by November, reflecting a substantial increase in market share and possibly indicating successful product launches or marketing campaigns. The Vapor Pens category has seen more stability, with rankings improving slightly from 27th to 22nd over the observed period. This suggests a steady demand for their vapor pen products, which could be attributed to consistent product quality or brand loyalty among consumers. Overall, while To The Moon has shown strengths in certain categories, there are opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the Flower category in New York, To The Moon has shown a notable upward trajectory in its rankings, moving from 29th place in August 2024 to 17th place by November 2024. This improvement in rank reflects a positive trend in sales performance, which contrasts with some of its competitors. For instance, Leal experienced a decline from 10th to 16th place over the same period, indicating a potential opportunity for To The Moon to capture more market share. Similarly, FlowerHouse New York saw a drop from 5th to 15th place, suggesting a shift in consumer preferences that could benefit To The Moon. Meanwhile, Hudson Cannabis and Zizzle have also fluctuated in rankings, but neither has shown the consistent upward movement that To The Moon has achieved. These dynamics highlight To The Moon's potential to further enhance its market position amidst the changing competitive environment.
Notable Products
In November 2024, the top-performing product for To The Moon was Planet Krypton (3.5g) in the Flower category, securing the number one rank with sales of 2091 units. Bushwick Berry (3.5g) maintained its second position from October, showing a steady increase in sales from 1467 to 1728 units. Space Panda (3.5g) debuted in the rankings at third place, while Blue Moon Dream Diamond Dusted Infused Pre-Roll 5-Pack (3.5g) entered at fourth. Silver Surfer Haze (3.5g) experienced a notable drop, falling from first place in October to fifth in November, despite having led in September with 1582 units sold. Overall, the rankings reflect a dynamic shift in consumer preferences towards new and consistent performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.