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Jan-2025
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Overview
Market Insights Snapshot
In the state of New York, To The Moon has shown varied performance across different cannabis product categories. The brand maintained its presence in the Edible category, though its rank slipped from 26th in October 2024 to outside the top 30 by December 2024, which could be a concern for the brand's market strategy in this category. Conversely, in the Flower category, To The Moon consistently held the 16th position from November 2024 to January 2025, indicating a stable demand for their products. This stability is noteworthy, particularly given the fluctuations observed in other categories.
To The Moon's performance in the Pre-Roll category in New York exhibited significant volatility, with its rank improving dramatically from 37th in October 2024 to 18th in November, only to drop back to 34th by January 2025. This suggests potential challenges in maintaining a consistent market presence. In the Vapor Pens category, the brand showed a more consistent yet slightly declining trend, moving from 22nd in October 2024 to 20th by January 2025. This steady positioning could indicate a loyal customer base or effective market strategies in this segment. Overall, while To The Moon has shown strengths in certain categories, there are areas that may require strategic adjustments to sustain or improve their market standing.
Competitive Landscape
In the competitive landscape of the Flower category in New York, To The Moon has maintained a consistent rank of 16th from November 2024 through January 2025, despite fluctuations in sales. This stability in ranking suggests a steady market presence, although sales dipped in December before rebounding in January. Notably, Grassroots experienced a decline in rank from 11th to 18th over the same period, indicating potential challenges in maintaining market share. Meanwhile, FlowerHouse New York showed significant improvement, climbing from 15th to 10th in December before settling at 14th in January, showcasing a strong upward trend in sales performance. Runtz re-entered the top 20 in November and has been gradually improving its rank, reaching 17th by January, which could pose a competitive threat to To The Moon if this trend continues. The brand Untitled emerged in December with a 14th rank, slightly ahead of To The Moon, and maintained a close competition by January. These dynamics highlight the importance for To The Moon to innovate and enhance its offerings to maintain and potentially improve its position in this competitive market.
Notable Products
In January 2025, Alien Cookies (1g) emerged as the top-performing product for To The Moon, leading the sales with a notable figure of 4104 units sold. Following closely, Blue Moon Dream (1g) secured the second position, while Sour Joker (1g) ranked third. Star Berry (1g) and Gelato 51 (1g) rounded out the top five, demonstrating strong performances in the Flower category. Notably, Alien Cookies (1g) and Blue Moon Dream (1g) showed consistent upward trends from previous months, achieving their highest ranks in January. This shift in rankings indicates a growing preference for these specific strains among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
