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Oct-2024
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Overview
Market Insights Snapshot
Toasted Farms has demonstrated notable performance within the Washington cannabis market, particularly in the Concentrates category. The brand has shown a positive trajectory, moving from a rank of 27 in July 2024 to 22 by October 2024, indicating a steady climb within the top 30 brands. This upward movement is accompanied by a significant increase in sales, suggesting a growing consumer preference for their Concentrates products. In contrast, Toasted Farms' presence in the Flower category, while improving from 49 to 34, still indicates room for growth, as they remain outside the top 30. Their performance in Pre-Rolls, although not yet in the top 30, has improved from a rank of 80 to 55, showcasing potential for further market penetration.
While Toasted Farms has made strides in certain categories within Washington, their absence from the top 30 in the Flower and Pre-Roll categories highlights areas for potential improvement. The Flower category, despite a notable sales increase in October, remains a challenge for the brand to break into the top ranks. However, the consistent upward trend in Pre-Rolls suggests a growing acceptance and potential for future success. The brand's performance in the Concentrates category, achieving a rank of 22, positions it favorably against competitors, indicating a strong foothold and a promising area for further expansion. Overall, while Toasted Farms is making progress, there remains untapped potential in certain categories that could be leveraged for greater market impact.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Toasted Farms has shown a remarkable upward trajectory in recent months. From July to October 2024, Toasted Farms improved its rank from 49th to 34th, reflecting a strategic gain in market presence. This rise in rank coincides with a significant boost in sales, particularly in October, where Toasted Farms' sales surged, closely rivaling those of Green Haven, which also experienced a notable increase in rank from 51st to 32nd. Meanwhile, EZ Flower demonstrated the most dramatic improvement, leaping from outside the top 20 to 30th place by October, indicating a strong competitive pressure. Despite these challenges, Toasted Farms' consistent upward trend suggests a successful adaptation to market dynamics, positioning it favorably against competitors like Bondi Farms and Falcanna, which have shown less dramatic changes in rank and sales.
Notable Products
In October 2024, the top-performing product for Toasted Farms was Purple Punch Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous two months and achieving a notable sales figure of 2353. Strawberry Cough Pre-Roll (1g) debuted at the second rank in the same category. Gorilla Breath (3.5g) in the Flower category rose to the third position, showing a significant improvement from its absence in the rankings during August and September. Blackberry Kush Cured Resin (1g) entered the Concentrates category rankings at fourth place. Strawberry Cough (3.5g) secured the fifth rank in the Flower category, marking its first appearance in the monthly rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
