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Nov-2024
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Overview
Market Insights Snapshot
Toasted Cannabis (WA) has shown a dynamic performance in the Washington market, particularly in the Concentrates category. Over the past few months, their ranking improved significantly, moving from 28th in September to 24th in October, before slightly declining to 25th in November. This indicates a strong presence in the Concentrates market, with a notable peak in sales during October. The brand's ability to maintain a position within the top 30 suggests a consistent demand for their products in this category, which could be indicative of consumer preference or effective marketing strategies.
In contrast, the Flower category has seen more volatile movements for Toasted Cannabis (WA). Despite reaching a high of 39th place in October, the brand dropped to 60th in November, suggesting potential challenges in maintaining momentum or increased competition. Meanwhile, the Pre-Roll category has shown gradual improvement, with the brand climbing from 91st in August to 69th in November. However, the absence of a top 30 ranking in any of these months highlights areas for potential growth and improvement for Toasted Cannabis (WA) within the Washington market. This variability across categories suggests that while the brand is gaining traction in certain areas, there is still room for strategic adjustments to enhance their overall market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Toasted Cannabis (WA) experienced notable fluctuations in its ranking from August to November 2024. Initially ranked 56th in August, Toasted Cannabis (WA) climbed to an impressive 39th position by October, indicating a strong upward trend in sales performance. However, by November, the brand saw a decline to the 60th position, suggesting increased competition and potential market challenges. In contrast, The Happy Cannabis maintained a relatively stable presence, finishing November at the 50th rank, while Seattle's Private Reserve improved its position to 57th. Meanwhile, Trail Blazin Productions and Washington Bud Company showed consistent upward momentum, closing November at 62nd and 61st, respectively. These dynamics highlight the competitive pressures faced by Toasted Cannabis (WA) and underscore the importance of strategic marketing and product differentiation to regain and sustain higher market positions.
Notable Products
In November 2024, Toasted Cannabis (WA) saw the Purple Punch Pre-Roll (1g) maintain its position as the top-performing product, continuing its streak as the number one ranked item since August 2024, with sales reaching 1873 units. The Strawberry Cough Pre-Roll (1g) climbed to the second position, showing a slight decline in sales from October 2024 but nevertheless improving its rank from third place. Blackberry Kush Cured Resin (1g) moved up to third place, following its debut in the rankings in October 2024. Gelato OG (3.5g) made a significant re-entry into the rankings at fourth place, having been absent in September and October. Wedding Cake Cured Resin (1g) entered the rankings for the first time, securing the fifth position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
