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Nov-2024
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Overview
Market Insights Snapshot
In Washington, Torus has shown varied performance across different product categories. In the Concentrates category, Torus experienced a fluctuation in its rankings, peaking at 68th place in October 2024 before dropping to 76th in November 2024. This indicates a potential challenge in maintaining consistent market presence in this category. Conversely, the Flower category displayed remarkable improvement, with Torus climbing from 49th place in September 2024 to a steady 24th position in both October and November 2024. This upward movement suggests a strengthening foothold in the Flower market, possibly driven by increased consumer demand or strategic product offerings.
The Pre-Roll category, however, tells a different story for Torus in Washington. Despite being within the top 30 in August 2024, Torus saw its rank decline to 35th by November 2024, indicating a slip in market competitiveness or a shift in consumer preferences. Notably, Torus was not present in the top 30 brands for Concentrates in any month, which could be seen as a significant gap in their market strategy. This absence from the top tier in certain categories might highlight areas for potential growth or re-evaluation of market tactics. Overall, while Torus has shown strength in the Flower category, the brand faces challenges in other areas that could impact its overall market performance.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Torus has demonstrated a notable upward trajectory in its market position over recent months. From a rank of 45 in August 2024, Torus climbed to 24 by October, maintaining this position into November. This improvement is significant when compared to competitors like SubX, which fell from 14th to 22nd place, and Plaid Jacket, which also saw a decline from 21st to 25th place. Meanwhile, Passion Flower Cannabis showed a fluctuating pattern, ending November slightly ahead of Torus at 23rd. The rise of Torus is further underscored by its sales growth, contrasting with the downward or inconsistent sales trends of its competitors. This positive momentum positions Torus as a formidable player in the Washington Flower market, suggesting a strategic advantage that could be leveraged for sustained growth.
Notable Products
In November 2024, the top-performing product for Torus was Mint Milkshake (3.5g) in the Flower category, maintaining its first-place rank from the previous month with sales of $1,784. Gas Face (3.5g) rose significantly to second place, a notable leap from its absence in the top rankings in prior months. Tropicana Cookies Pre-Roll 2-Pack (1g) secured the third position, showing consistent performance compared to earlier months. Guava Tart Pre-Roll 2-Pack (1g) experienced a slight decline, moving from fifth place in October to fourth in November. Mint Milkshake Pre-Roll 2-Pack (1g) dropped to the fifth position after being second in September and October, indicating a decrease in momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
