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Jan-2025
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Overview
Market Insights Snapshot
In the state of Washington, Torus has shown varied performance across different product categories. In the concentrates category, Torus has not been able to secure a position in the top 30 brands from October 2024 through January 2025, with a noticeable decline in sales from $25,448 in October to $11,645 in December. This absence from the top rankings suggests a significant challenge for Torus in maintaining market share in this category. Conversely, in the flower category, Torus has managed to maintain a steady presence, albeit with a downward trend in rankings from 21st in October to 35th by January. This indicates a potential area of concern as they work to maintain their standing against competitors.
When it comes to pre-rolls, Torus has demonstrated more stability in Washington, consistently ranking around the 30th position from October 2024 to January 2025. Despite a slight dip in sales from October to January, the brand has managed to hold its ground within the top 30, which could be seen as a positive sign of resilience in this category. The consistency in pre-roll rankings might suggest that Torus has a loyal customer base or effective strategies in place for this product line. However, the brand's overall movement across categories highlights the competitive nature of the cannabis market in Washington, with Torus needing to address specific challenges to improve its standings.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Torus has experienced notable fluctuations in its ranking, reflecting the dynamic nature of the market. Starting from October 2024, Torus was ranked 21st, but by January 2025, it slipped to 35th. This decline in rank is indicative of competitive pressures, particularly from brands like Bodega Buds, which maintained a strong presence, only dropping to 34th in January 2025 after being consistently in the top 20 in previous months. Meanwhile, Sky High Gardens (WA) and Freddy's Fuego (WA) also showed resilience, with Freddy's Fuego experiencing a similar downward trend but still outperforming Torus in certain months. Seattle's Private Reserve showed a positive trajectory, improving its rank from 63rd in October 2024 to 39th by January 2025, suggesting an upward momentum that could pose further challenges for Torus. These shifts highlight the importance for Torus to strategize effectively to regain its competitive edge and improve sales performance in this highly competitive market.
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Notable Products
In January 2025, Mint Milkshake (3.5g) reclaimed its top position in the Torus lineup, showing strong sales figures of 1740 units. It had consistently held top ranks in previous months, only briefly dropping to second place in December 2024. Mint Milkshake Pre-Roll 2-Pack (1g) slipped to second place after leading in December, indicating a slight decrease in sales momentum. Tropicana Cookies Pre-Roll 2-Pack (1g) maintained a steady third position since November 2024, showcasing its consistent popularity. Notably, Cereal Milk #6 (3.5g) and Permanent Marker Pre-Roll 2-Pack (1g) entered the rankings at fourth and fifth positions respectively, marking their emergence in the top-performing products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
