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Oct-2024
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Overview
Market Insights Snapshot
Traditional Co.'s performance across different product categories in California reveals a mixed trajectory over the past few months. In the Flower category, they have experienced a noticeable decline in their ranking, moving from 12th place in July 2024 to 21st place by October 2024. This drop in ranking is accompanied by a decrease in sales, which could indicate increased competition or shifting consumer preferences. Meanwhile, in the Concentrates category, the brand's ranking has fluctuated, ultimately falling to 69th place in October 2024. This suggests that they are struggling to maintain a strong position in this segment, as they were not in the top 30 brands for this category, indicating room for improvement.
In the Pre-Roll category, Traditional Co. has shown some positive movement, although they remain outside the top 30 brands throughout the observed period. Starting from 89th place in July, they improved to 76th in September before dropping slightly to 84th in October. Despite not breaking into the top tier, the initial upward trend could suggest potential for growth if leveraged effectively. The overall sales figures for Pre-Rolls also reflect this pattern, with a peak in August followed by a decline. Such data highlights the importance of strategic adjustments to capitalize on emerging opportunities in this competitive market.
Competitive Landscape
In the competitive landscape of the California flower category, Traditional Co. has experienced a notable decline in its ranking from 12th in July 2024 to 21st by October 2024. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, competitors such as FLIGHT FARMS and Cruisers have shown upward momentum, with FLIGHT FARMS climbing from 37th to 22nd and Cruisers improving from 30th to 20th over the same period. Additionally, Yada Yada has surpassed Traditional Co. by moving from 23rd to 19th in October 2024. These shifts suggest that while Traditional Co. faces increased competition, there is an opportunity to analyze the strategies of these rising brands to regain its competitive edge.
Notable Products
In October 2024, the top-performing product for Traditional Co. was Blue Donut (3.5g) in the Flower category, which regained its top position from July after slipping in August. Mamba 24 (3.5g) secured the second spot, maintaining a strong presence despite a slight dip from its peak in August. Strawberry Milkshake (3.5g) ranked third, showing consistent performance over the months, while Mango Sticky Rice (3.5g) climbed to fourth place, despite not being ranked in August and September. Chamoy Gummies (3.5g) held steady in fifth place, marking a consistent performance since August. Notably, Blue Donut (3.5g) achieved sales figures of 3,248 units, underscoring its popularity for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
