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Jan-2025
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Overview
Market Insights Snapshot
Traditional Co. has shown varied performance across different product categories in the state of California. The brand's presence in the Flower category has been relatively stable, maintaining a rank in the low twenties from October 2024 to January 2025. This consistency suggests a strong foothold in the Flower market, with sales figures remaining robust throughout the months. In contrast, the Concentrates category has seen Traditional Co. struggling to break into the top 30, with rankings fluctuating between 65 and 71. This indicates potential challenges in gaining a competitive edge in the Concentrates market, which might require strategic adjustments to improve their standing.
The Pre-Roll category presents a different scenario for Traditional Co., where the brand has not been able to secure a top 30 position, with ranks hovering around the 90s. This performance highlights a significant opportunity for growth, as the brand is yet to make a notable impact in this segment. Despite not being in the top 30, the sales figures in this category have shown a downward trend, which could be a point of concern if not addressed promptly. Overall, while Traditional Co. has established a solid presence in the Flower category, there's room for improvement in both Concentrates and Pre-Roll segments to enhance their market position in California.
Competitive Landscape
In the competitive landscape of the California flower category, Traditional Co. has maintained a consistent rank of 22 from December 2024 to January 2025, indicating a stable market position amidst fluctuating competitors. Notably, Astronauts (CA) has shown a positive trend, climbing from 32 in October 2024 to 21 by January 2025, which could pose a potential threat to Traditional Co.'s market share if this upward trajectory continues. Meanwhile, Dime Bag (CA) has experienced a decline from 13 in October 2024 to 20 in January 2025, suggesting a possible opportunity for Traditional Co. to capture some of its market share. Additionally, Cream Of The Crop (COTC) and Decibel Gardens have shown improvements in their rankings, with the former moving from 40 to 24 and the latter from 31 to 23 over the same period, indicating increased competition. These dynamics underscore the importance for Traditional Co. to leverage its stable position to innovate and differentiate in order to maintain and potentially improve its standing in the California flower market.
Notable Products
In January 2025, the top-performing product for Traditional Co. was Mamba 24 (3.5g) in the Flower category, maintaining its number one rank consistently over the past four months with a notable sales figure of 5429. Strawberry Milkshake (3.5g) climbed to the second position from a steady third, showing a slight increase in sales. Mango Sticky Rice (3.5g) slipped to third place after holding second in December 2024, indicating a slight decline. Blue Donut (3.5g) re-entered the rankings at fourth place after not being ranked in December, showing a decrease in sales compared to previous months. Gelato (3.5g) remained in fifth place, consistent with its December ranking, despite a drop in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
