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Nov-2024
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Overview
Market Insights Snapshot
Treats has shown a notable performance across different product categories in Washington. In the Concentrates category, Treats has consistently improved its ranking, moving from 38th in August 2024 to 31st by November 2024. This upward trajectory indicates a steady increase in sales, suggesting growing consumer interest and acceptance. In contrast, their performance in the Vapor Pens category reflects a more fluctuating journey, with rankings oscillating between 49th and 44th over the same period. Despite these challenges, the overall sales figures in this category have shown a positive trend, indicating resilience in a competitive market.
The Pre-Roll category has been a stronghold for Treats in Washington, where they have maintained a position within the top 25 brands. Starting at 24th in August, Treats improved its rank to 21st by November, highlighting a consistent demand for their products in this segment. The sales growth in Pre-Rolls is particularly impressive, reflecting a strategic focus that seems to be paying off. However, it's important to note that Treats did not make it into the top 30 brands in some categories, which could be an area for potential improvement or a strategic decision to focus on their strengths.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Treats has shown a notable upward trajectory in rankings, moving from 24th place in August 2024 to 21st in November 2024. This improvement in rank suggests a positive reception in the market, despite the presence of strong competitors. Brands like Equinox Gardens and Rescue Cannabis Co. have fluctuated in their rankings, with Equinox Gardens maintaining a relatively stable position, while Rescue Cannabis Co. experienced a dip in October before climbing back up in November. Meanwhile, Falcanna and Redbird (formerly The Virginia Company) have seen a decline in their sales figures, which may have contributed to Treats' improved standing. Overall, Treats' consistent sales growth and ranking improvement highlight its increasing competitiveness in the Washington Pre-Roll market, suggesting a promising potential for capturing more market share.
Notable Products
In November 2024, the top-performing product from Treats was the Blueberry Pie Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank with sales figures reaching 9019. The Pog Infused Pre-Roll (1g) saw a significant rise, climbing to the second position from fourth in October 2024. Pina Colada Infused Pre-Roll (1g) dropped one spot to third, despite a slight increase in sales. Birthday Cake Infused Pre-Roll (1g) improved its ranking to fourth from fifth in the previous month. Iced Watermelon Infused Pre-Roll (1g) fell to fifth, continuing a downward trend from its higher rankings in August and September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
