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Oct-2024
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Overview
Market Insights Snapshot
In the state of Washington, Treats has shown varying performance across different cannabis categories over the past few months. Notably, in the Concentrates category, Treats has improved its position, moving from a rank of 35 in July 2024 to 29 by October 2024. This upward trend indicates a growing acceptance or preference for Treats' products in this category. In contrast, the Vapor Pens category hasn't been as favorable, with Treats consistently ranking outside the top 30, peaking at rank 48 in October 2024. This suggests that while there is some improvement, Treats faces stiff competition or challenges in making a significant impact in the Vapor Pens market.
The Pre-Roll category has been a consistent performer for Treats in Washington, maintaining a strong presence within the top 30. Over the months, Treats has moved from rank 24 in July to 21 in October 2024, reflecting a steady, albeit slow, upward trajectory. A notable sales jump in October 2024, with sales reaching 198,579 units, underscores the brand's strength and potential growth in this category. However, the absence of Treats in the top 30 for other categories suggests that there is room for improvement and potential untapped markets for the brand to explore and capitalize on.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Treats has demonstrated a steady improvement in its market position over the past few months, climbing from rank 24 in July 2024 to rank 21 by October 2024. This upward trajectory suggests a positive reception and growing consumer preference for Treats' offerings. In comparison, Bondi Farms has also shown a notable rise, moving from rank 36 to 23 over the same period, indicating a significant boost in their market presence. Meanwhile, Redbird (formerly The Virginia Company) has maintained a consistent rank at 22, suggesting stable sales without significant growth or decline. Falcanna and 1988 have experienced slight fluctuations, with Falcanna dropping from rank 16 to 20 and 1988 fluctuating but ending at rank 19. These dynamics highlight Treats' competitive edge in gaining market share, although it still trails behind some competitors in terms of sales volume, indicating potential areas for strategic growth and marketing efforts.
Notable Products
In October 2024, Blueberry Pie Infused Pre-Roll (1g) maintained its top position as the leading product for Treats with sales reaching 8,761 units. Iced Watermelon Infused Pre-Roll (1g) improved its ranking from third in September to second place, showing a slight recovery with 7,349 units sold. Pina Colada Infused Pre-Roll (1g) dropped to third place after peaking at second in September, indicating a minor decline in its performance. Birthday Cake Infused Pre-Roll (1g), despite being the leader in September, fell to fourth place in October, suggesting a shift in consumer preferences. Strawberry Shortcake Infused Pre-Roll (1g) re-entered the rankings at fifth place, marking a comeback after being unranked in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
