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Sep-2024
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Overview
Market Insights Snapshot
In the state of Washington, Treats has shown a notable upward trajectory in the Concentrates category. Starting from a rank of 39 in June 2024, Treats has improved its position steadily, reaching rank 28 by September 2024. This positive movement suggests a growing acceptance and popularity of their Concentrates products in the market. On the other hand, their performance in the Vapor Pens category has been less impressive, as they have consistently remained outside the top 30, peaking at rank 44 in July 2024 before slipping slightly to rank 47 by September. This indicates a potential area for improvement or reevaluation of strategy in the Vapor Pens segment.
Treats' presence in the Pre-Roll category in Washington has been relatively stable, maintaining a position within the top 30 throughout the observed months. Starting at rank 25 in June 2024, the brand managed to climb to rank 22 in July, though it faced a slight decline to rank 24 by September. This fluctuation suggests that while Treats holds a competitive spot in the Pre-Roll market, there may be challenges in sustaining upward momentum. The sales figures for Pre-Rolls also reflect this trend, with a peak in July followed by a gradual decrease, hinting at seasonal or market dynamics that could be influencing consumer preferences.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, Treats has experienced some fluctuations in its ranking over the past few months. Starting from June 2024, Treats was ranked 25th and improved to 22nd in July, before slipping slightly to 23rd in August and 24th in September. This indicates a relatively stable position with minor fluctuations, suggesting a consistent performance in the market. In comparison, Rescue Cannabis Co. has shown a more positive trajectory, moving from 24th in June to 22nd in September, which could indicate a growing preference among consumers. Meanwhile, Green Haven and Western Cultured have maintained lower ranks, with Green Haven dropping from 22nd to 26th and Western Cultured remaining outside the top 20. Despite the competitive pressure, Treats' sales figures have remained robust, although slightly declining from August to September, which could be an area of focus for strategic improvements to regain upward momentum in rankings.
Notable Products
In September 2024, the top-performing product for Treats was the Birthday Cake Infused Pre-Roll (1g) from the Pre-Roll category, ascending to the number one rank with notable sales figures of 8,370 units. The Pina Colada Infused Pre-Roll (1g) made a strong entry at the second rank, indicating a successful launch. Iced Watermelon Infused Pre-Roll (1g) maintained a consistent presence in the top three, although it dropped slightly from second to third place. Candy Cone Infused Pre-Roll (1g), which previously held the top spot in June and July, slipped to fourth place in September. Lastly, the Fruit Punch Infused Pre-Roll (1g) showed a decline, moving from fourth place in August to fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
