Treats

In the state of Washington, Treats has shown varied performance across different cannabis categories. In the Concentrates category, Treats has struggled to break into the top 30, consistently ranking around the mid-30s over the past few months, indicating a challenge in gaining a stronger foothold in this segment. Meanwhile, in the Pre-Roll category, Treats has maintained a more stable presence, ranking 24th for three consecutive months before climbing to 21st in January 2025. This upward movement in Pre-Rolls might suggest a strengthening brand recognition or successful marketing strategies in this particular category. The Vapor Pens category, however, tells a different story, with ranks hovering around the 50th mark, which suggests potential room for improvement or perhaps a need to reassess their offerings in this competitive market.

Sales trends for Treats in Washington reveal some interesting dynamics. While the brand saw a slight dip in Concentrates sales from October to January, the Pre-Roll category experienced a more positive trajectory, with sales rebounding from a November low to a January high. This trend may indicate a growing consumer preference for Treats' Pre-Roll products, possibly driven by seasonal demand or product innovations. On the other hand, the Vapor Pens category remained relatively stable in terms of sales, despite not breaking into the top 30 rankings, which could suggest a steady but niche customer base. These insights into Treats' performance across categories can guide future strategic decisions, particularly in identifying categories with the most growth potential or those requiring strategic pivots.