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Sep-2024
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Overview
Market Insights Snapshot
Trees Co. (TC) has shown varied performance across different categories in Massachusetts. In the Flower category, TC experienced a slight decline in their rankings, moving from 28th in June to 36th by September, which indicates a downward trend that could be concerning for stakeholders. Despite starting in the top 30, they fell out of this range by August, suggesting increased competition or shifting consumer preferences. The sales figures reflect this trend, with a notable drop from July to August and a continued decrease into September, highlighting potential challenges in maintaining market share.
In contrast, the Pre-Roll category in Massachusetts presents a more stable picture for Trees Co. (TC). Although their rank slightly fluctuated from 20th in June to 23rd in September, they consistently remained within the top 30, indicating a steadier performance compared to their Flower offerings. This consistency might suggest a stronger consumer base or more effective marketing strategies in this category. While the sales figures dipped in September, the overall rank stability could imply potential for growth if strategic adjustments are made to address the sales decline.
Competitive Landscape
In the Massachusetts flower category, Trees Co. (TC) has experienced fluctuating rankings over the past few months, indicating a competitive and dynamic market environment. In June 2024, TC was ranked 28th, improving to 25th in July, but then dropping to 38th in August and slightly recovering to 36th in September. This volatility is mirrored by competitors such as Garcia Hand Picked, which consistently fell in rank from 21st in June to 39th by September, and Bountiful Farms, which also saw a decline from 27th to 38th over the same period. Meanwhile, Smyth Cannabis Co. showed more stability, maintaining a presence in the top 35, and In House experienced similar ranking fluctuations as TC. These shifts suggest a highly competitive landscape where brand positioning is crucial, and while TC's sales have seen some decline from July to September, the brand's ability to rebound in rank highlights potential resilience and opportunities for strategic growth in the Massachusetts market.
Notable Products
In September 2024, the top-performing product from Trees Co. (TC) was Frosty Mac Fish Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one position from fifth place in August, with sales reaching 5,274 units. So F'n Gassy Pre-Roll (1g) maintained its strong performance, holding steady in the second position for two consecutive months. Duct Tape Pre-Roll (1g) made a notable entry into the rankings, capturing the third spot. Killer Queen XX Pre-Roll (1g) followed closely, securing the fourth position. Runtz Muffin Pre-Roll (1g) experienced a drop from third in July to fifth in September, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
