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Mar-2025
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Overview
Market Insights Snapshot
Trees Co. (TC) has shown varied performance across different categories and states, with some notable trends. In Massachusetts, the brand's Flower category has experienced a decline in rankings, dropping from 20th place in December 2024 to 38th by March 2025. This downward trend is mirrored by a decrease in sales, indicating challenges in maintaining market share in this category. Conversely, the Pre-Roll category in Massachusetts tells a different story. While the brand started at 25th place in December, it improved its ranking to 21st by March 2025, suggesting a positive reception among consumers and possibly an effective marketing or distribution strategy in this segment.
In Washington, Trees Co. (TC) did not appear in the top 30 rankings for the Flower category until March 2025, where it emerged at 94th place. This indicates that the brand has struggled to establish a significant presence in Washington's competitive Flower market. The absence from the top 30 rankings in previous months highlights the challenges the brand faces in penetrating this market. These insights suggest that while Trees Co. (TC) is making strides in certain areas, there remain opportunities for growth and improvement, particularly in expanding its footprint beyond established markets like Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Trees Co. (TC) has experienced a notable decline in rank from December 2024 to March 2025, dropping from 20th to 38th position. This downward trend is indicative of a significant shift in market dynamics, as competitors such as Tower Three and Mini Budz have shown upward momentum. Notably, Mini Budz made a remarkable leap from being outside the top 20 in December 2024 to 36th place by March 2025, showcasing a rapid increase in sales. Meanwhile, Tower Three maintained a relatively stable position, consistently ranking in the high 30s, which suggests a steady performance. The competitive pressures from these brands, along with others like Happy Valley and Harbor House Collective, who have also shown resilience and growth, have likely contributed to Trees Co. (TC)'s decline in both rank and sales, highlighting the need for strategic adjustments to regain market share.
Notable Products
In March 2025, the top-performing product for Trees Co. (TC) was the Cinderella XX Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 6,260 units. The Pancake Stomper Pre-Roll (1g) dropped to the second position from first place in February, indicating a shift in consumer preference. Oompa Lumpa Pre-Roll (1g) maintained a strong presence, debuting at third place in March. Runtz Muffin Pre-Roll (1g) and Killer Queen XX Pre-Roll (1g) followed, ranking fourth and fifth, respectively. Notably, March marks the first month all these products appeared in the rankings, suggesting a fresh lineup of top contenders for TC's Pre-Roll category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
