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Jan-2025
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Overview
Market Insights Snapshot
Trees Co. (TC) has shown notable performance in the Massachusetts market, particularly in the Flower category. The brand has made significant strides, moving from a rank of 33 in October 2024 to breaking into the top 20 by December 2024, although it slightly dipped to rank 20 in January 2025. This upward trend in the Flower category suggests a growing consumer preference for Trees Co.'s offerings, which is further supported by a steady increase in sales from October to December, before experiencing a minor decrease in January. These movements indicate a strong market presence and the potential for further growth if the brand can maintain or improve its product appeal.
In the Pre-Roll category, Trees Co. (TC) has also experienced fluctuating success in Massachusetts. Initially ranked 41 in October 2024, the brand climbed to rank 24 by December, demonstrating its capability to capture market share in this competitive category. However, by January 2025, Trees Co. slipped back to rank 31, suggesting potential challenges in sustaining its momentum or increased competition. Despite this setback, the sales figures in November and December indicate a robust demand during these months, highlighting a potential area for strategic focus to regain and enhance its position in the Pre-Roll segment.
Competitive Landscape
In the Massachusetts flower category, Trees Co. (TC) has shown a notable upward trajectory in brand ranking from October 2024 to January 2025. Initially ranked 33rd in October, TC climbed to 24th in November and reached 19th in December, before slightly dropping to 20th in January. This positive trend in rank is mirrored by a consistent increase in sales, peaking in December. In contrast, Resinate experienced fluctuations, starting at 27th and improving to 19th by January, though its sales were generally lower than TC's. Meanwhile, Rythm maintained a strong presence, ranking 18th in both October and January, despite missing data for two months, indicating a potential dip out of the top 20. Cheech & Chong's and Simpler Daze also demonstrated varied performances, with Cheech & Chong's showing a recovery in January after a December dip, while Simpler Daze remained steady at 22nd in January. These dynamics suggest that while TC is gaining ground, it faces stiff competition from brands like Rythm and Simpler Daze, which have maintained relatively stable or higher rankings.
Notable Products
In January 2025, the top-performing product for Trees Co. (TC) was Duct Tape Pre-Roll (1g), securing the number one rank with notable sales of 2935 units. Following closely, Popeye's Papaya (3.5g) achieved the second position, marking significant consumer interest in the Flower category. Frosty Mac Fish Pre-Roll (1g) climbed to the third rank, improving from its fourth place in December 2024, showing consistent performance in the Pre-Roll category. Citrus Rush (3.5g) entered the top five at rank four, indicating a growing trend in Flower products. Meanwhile, Chem Dog Pre-Roll (1g) dropped to the fifth position, highlighting a shift in consumer preferences within the Pre-Roll segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
