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Aug-2024
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Overview
Market Insights Snapshot
Trees Co. (TC) has shown varied performance across different categories and states over the past few months. In Massachusetts, the brand's ranking in the Flower category witnessed fluctuations, starting at the 20th position in May 2024 and dropping to 37th by August 2024. This decline indicates a potential loss in market share or increased competition. In contrast, the Pre-Roll category showed a less dramatic decline, moving from 19th in May to 28th in August. The overall trend suggests that Trees Co. (TC) faces challenges in maintaining a stable position in the Massachusetts market, particularly in the Flower category.
Despite these challenges, Trees Co. (TC) has managed to stay within the top 30 brands for Pre-Rolls in Massachusetts, which is a positive sign. The brand's sales figures also reflect these rankings, with a noticeable decrease in sales from May to August in both categories. For instance, the Flower category saw sales drop from $635,831 in May to $395,468 in August. This downward trend in sales aligns with the brand's declining rankings, emphasizing the need for strategic adjustments to regain market position. The absence of Trees Co. (TC) from the top 30 in some months highlights the competitive nature of the market and the importance of continuous innovation and marketing efforts.
Competitive Landscape
In the competitive landscape of the Massachusetts Flower category, Trees Co. (TC) has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 20 in May 2024, Trees Co. (TC) saw a decline to rank 31 in June, a slight recovery to rank 27 in July, and then another drop to rank 37 in August. This volatility contrasts with the performance of competitors like Garcia Hand Picked, which maintained a more stable ranking, ranging from 21 to 33 over the same period. Similarly, In House showed consistent performance, staying within the 21 to 32 range. On the other hand, Bask (MA) and Tower Three experienced more dramatic rank changes, with Bask (MA) dropping out of the top 20 entirely in August. These shifts highlight the competitive pressures Trees Co. (TC) faces, emphasizing the need for strategic adjustments to stabilize and improve its market position.
Notable Products
In August 2024, the top-performing product for Trees Co. (TC) was Citrus Rush Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales figure of 6054 units. Following closely was So F'n Gassy Pre-Roll (1g) in the same category, securing the second rank. Chem Dog Pre-Roll (1g) climbed to the third position from its previous fifth rank in May 2024, showing a notable improvement with 4705 units sold. Pancake Stomper Pre-Roll (1g) and Killer Queen XX Pre-Roll (1g) took the fourth and fifth positions respectively. The rankings highlight a strong performance in the Pre-Roll category for Trees Co. (TC) in August 2024, with significant changes in ranking for Chem Dog Pre-Roll (1g) compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
