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Nov-2024
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Overview
Market Insights Snapshot
Trees Co. (TC) has shown a notable upward trajectory in the Massachusetts market, particularly in the Flower category. The brand has climbed from a rank of 36 in August 2024 to 23 by November 2024, indicating a steady improvement in market presence and consumer preference. This positive shift is underscored by a significant increase in sales, with November figures reaching $455,113. This growth suggests that Trees Co. (TC) is effectively capturing more of the Flower segment, potentially due to product innovation, strategic marketing, or enhanced distribution efforts.
In contrast, the performance of Trees Co. (TC) in the Pre-Roll category in Massachusetts presents a more volatile picture. The brand's rank fluctuated from 24 in August 2024, dropping to 40 in October, before bouncing back to 26 in November. This inconsistency might reflect challenges in maintaining a stable market position or varying consumer preferences. Despite the rank variations, the November sales of $196,577 indicate a recovery from the October dip, suggesting that Trees Co. (TC) may have implemented effective strategies to regain its footing in this category. However, the absence from the top 30 in October highlights a potential area for improvement in maintaining consistent brand visibility and consumer engagement.
Competitive Landscape
In the Massachusetts flower category, Trees Co. (TC) has demonstrated a notable upward trajectory in its market position over the past few months. In November 2024, TC achieved a rank of 23, a significant improvement from its rank of 36 in August 2024. This positive shift indicates a growing consumer preference or effective marketing strategies that have bolstered its presence. Meanwhile, competitors like Nature's Heritage and Root & Bloom have maintained relatively stable positions, with Nature's Heritage climbing from 31 to 21 and Root & Bloom fluctuating slightly but remaining within the top 25. Lil' Buds has also shown a positive trend, moving from 30 to 24, although its sales figures have seen some volatility. Local Roots, despite a strong performance in September, has seen a decline in rank by November. These dynamics suggest that while TC is gaining ground, it faces stiff competition from established brands that are also enhancing their market strategies, making it crucial for TC to continue innovating and engaging with consumers to sustain its upward momentum.
Notable Products
In November 2024, Showtime Pre-Roll (1g) emerged as the top-performing product for Trees Co. (TC), climbing to the number one spot from fourth place in October, with notable sales of 4,354 units. Amnesia Haze x DoSiDos Pre-Roll (1g) held its position as the second top seller, although its sales slightly decreased from October. Rocket Fuel Pre-Roll (1g) entered the rankings for the first time in November, securing the third position. Logi Pre-Roll (1g) and Melonade Gibson Pre-Roll (1g) followed in fourth and fifth places, respectively, both making their debut in the rankings. The Pre-Roll category clearly dominated the sales for TC in November, with all top five products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
