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Sep-2025
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Overview
Market Insights Snapshot
Treetown's performance across various product categories in Michigan presents a mixed picture with notable movements worth highlighting. In the Edible category, Treetown made a significant leap from being ranked 33rd in June to breaking into the top 30 in August, achieving a 27th place ranking before slightly slipping back to 29th in September. This upward trend in the Edible category is supported by a consistent increase in sales during the summer months, peaking in August. However, the brand's presence in the Pre-Roll category is less prominent, only appearing in the rankings in August and September at 90th and 86th place, respectively, indicating a need for improvement in this segment.
Meanwhile, Treetown's performance in the Tincture & Sublingual category in Michigan remains strong, maintaining a stable 2nd place ranking from June through September. This consistency suggests a solid foothold and consumer preference in this category. In contrast, the Vapor Pens category shows gradual improvement, with Treetown moving from 82nd in June to 70th by September. Despite this progress, the brand remains outside the top 30, highlighting potential growth opportunities. The overall sales data for Vapor Pens suggest fluctuations, with a peak in August followed by a decline in September, indicating a need for strategic adjustments to maintain momentum.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Treetown has demonstrated notable progress in recent months. From June to September 2025, Treetown improved its rank from 33rd to 29th, reflecting a positive trend in sales performance. This upward movement is particularly significant when compared to competitors like Kiva Chocolate and North Cannabis Co., which have experienced fluctuations in their rankings, with Kiva Chocolate consistently remaining outside the top 30 and North Cannabis Co. dropping to 39th in August before recovering to 30th in September. Meanwhile, Dream Edibles and Midwest Extracts maintained relatively stable positions, with Dream Edibles consistently ranking in the high 20s and Midwest Extracts experiencing a slight decline from 25th to 28th. Treetown's ability to climb the ranks amidst these shifts highlights its growing presence and potential to capture a larger market share in the Michigan edible category.
Notable Products
In September 2025, Treetown's top-performing product was Sativa Blue Raspberry Gummies 10-Pack (200mg) in the Edible category, regaining its top rank from June after slipping to second place in August, with sales reaching 7031 units. Cherry Gummies 10-Pack (200mg) rose to the second spot, showing a consistent upward trend from fourth in June. Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack (100mg CBN, 50mg THC) dropped to third place, despite being the top seller in August. Standard Fruit Punch Gummies 10-Pack (200mg) maintained a steady presence, ranking fourth in September. Mango Full Spectrum Gummies 10-Pack (200mg) rounded out the top five, experiencing a decline from its peak in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
