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Sep-2024
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Overview
Market Insights Snapshot
Treetown's performance across various categories and states reveals some intriguing trends. In Michigan, the brand has shown a decline in the Edible category, slipping from the 32nd rank in June 2024 to 35th by September 2024. This indicates a downward trend in their market presence within this category, which could be a cause for concern as they haven't been able to maintain a top 30 position. On the other hand, the Tincture & Sublingual category has been a stronghold for Treetown in Michigan, where they started at the top position in June and maintained a solid second place by September. This consistency in ranking suggests a strong consumer base and product acceptance in this particular category, even though their sales figures have shown some decline over the months.
While the Edible category's performance in Michigan might not be encouraging, Treetown's ability to hold a top rank in Tincture & Sublinguals reflects a strategic advantage. The decline in sales across both categories could be indicative of broader market challenges or shifts in consumer preferences. It's important to note that Treetown did not appear in the top 30 for Edibles in the later months, which might suggest increased competition or a need for strategic adjustments. However, maintaining a top tier position in Tinctures & Sublinguals shows resilience and could be an area to focus on for reinforcing brand strength. The contrasting performances across these categories highlight the complexities of market dynamics and the importance of category-specific strategies.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Michigan, Treetown has experienced notable fluctuations in its ranking and sales over the past few months. Despite maintaining a relatively stable position in the rankings from June to August 2024, Treetown saw a decline from 32nd to 35th place by September. This downward trend in rank coincided with a significant drop in sales, from a high in June to a marked decrease by September. In contrast, Kiva Chocolate has shown a consistent upward trajectory, improving its rank from 38th in June to 33rd in September, accompanied by steady sales growth. Meanwhile, Smokiez Edibles and Galactic have maintained relatively stable rankings, with Galactic even surpassing Treetown in September. The competitive pressure from these brands, particularly the upward momentum of Kiva Chocolate, poses a challenge for Treetown to reclaim its higher rank and bolster its sales in the Michigan edibles market.
Notable Products
In September 2024, Treetown's top-performing product was the Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack, maintaining its number one ranking for the fourth consecutive month, with sales reaching 3,490 units. The Sativa Blue Raspberry Gummies 10-Pack held steady in the second position, reflecting consistent demand since July. The Standard Fruit Punch Gummies 10-Pack climbed to the third spot from fifth in August, showing a notable improvement in its ranking. Sativa Peach Gummies 10-Pack regained its fourth position after a brief absence from the rankings in August. Meanwhile, the Green Apple Gummies 10-Pack entered the top five for the first time, indicating a growing interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
