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Jan-2025
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Overview
Market Insights Snapshot
Treetown's performance in the Michigan market has shown notable fluctuations across various categories. In the Edible category, Treetown has experienced some ups and downs, starting at rank 34 in October 2024 and improving to 29 by December, only to slightly drop to 31 in January 2025. This indicates a competitive market environment where the brand is making incremental progress but still faces challenges to consistently stay within the top 30. Meanwhile, their presence in the Vapor Pens category is less prominent, as they were not ranked in the top 30 for several months, with a brief appearance at rank 90 in December 2024, suggesting that there is significant room for growth in this segment.
In contrast, Treetown has maintained a strong position in the Tincture & Sublingual category in Michigan. The brand achieved the top rank in November and December 2024, before dropping slightly to second place in January 2025. This consistent high ranking highlights Treetown's strong market presence and consumer preference in this category. The sales figures reflect this dominance, with a noticeable peak in December 2024. The data suggests that while Treetown excels in certain categories, there are opportunities for expansion and improvement in others, particularly in the Vapor Pens market where their presence is minimal.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Treetown has shown a dynamic shift in its rankings over the last few months. Notably, Treetown climbed from the 34th position in October 2024 to 29th in December 2024, before slightly dropping to 31st in January 2025. This fluctuation in rank reflects a competitive environment where brands like Platinum Vape and North Cannabis Co. maintain a relatively stable presence, with North Cannabis Co. consistently ranking around the 30th position. Despite the competition, Treetown's sales peaked in December 2024, indicating a positive trend in consumer interest, although it faced a decline in January 2025. Meanwhile, Muha Meds experienced a notable improvement in December 2024, jumping from 43rd to 31st, which could pose a potential threat to Treetown's market share if the trend continues. Overall, Treetown's ability to navigate this competitive landscape will be crucial as it seeks to solidify its position and capitalize on market opportunities.
Notable Products
In January 2025, the top-performing product from Treetown was the Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack (100mg CBN, 50mg THC) in the Edible category, maintaining its consistent number one rank from previous months, with sales reaching 4438 units. The Sativa Blue Raspberry Gummies 10-Pack (200mg) also held steady at the second position, reflecting stable popularity in the Edible category. Cherry Full Spectrum CannaMelt (200mg) in the Tincture & Sublingual category rose to the third position from fifth in December, indicating a significant increase in consumer interest. The Standard Fruit Punch Gummies 10-Pack (200mg) dropped slightly to fourth place, while Cherry Gummies 10-Pack (200mg) re-entered the rankings at fifth place after not ranking in December. These shifts suggest a dynamic market where consumer preferences are evolving, particularly with the rising appeal of tinctures and sublingual products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
