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Nov-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Treetown has demonstrated varied performance across different product categories. In the Edible category, Treetown's ranking has shown some fluctuations, starting at 29th in August 2024, dropping out of the top 30 in September and October, but making a comeback to 30th in November. This indicates a potential struggle to maintain a steady position in a competitive market. On the other hand, Treetown has consistently excelled in the Tincture & Sublingual category, holding the top rank in August and November, with a slight dip to second place in September and October. This suggests a strong consumer preference and brand loyalty for their products in this category, despite the competitive landscape.
The sales figures for Treetown in Michigan reflect these ranking trends. For instance, while sales in the Edible category saw a decrease from August to October, they picked up slightly in November, aligning with their improved ranking. The Tincture & Sublingual category, however, maintained a more robust sales performance, with a notable increase from September to November, which correlates with their return to the top rank in November. This data highlights Treetown's strength in the Tincture & Sublingual market while indicating areas for growth and improvement in the Edible category. Such insights can guide strategic decisions for Treetown as they aim to bolster their presence in Michigan's competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Treetown has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 29 in August 2024, Treetown saw a slight dip to 31 in September, further declining to 33 in October, before recovering to 30 in November. This indicates a dynamic market presence, with Treetown facing stiff competition from brands like North Cannabis Co., which consistently maintained a higher rank, peaking at 27 in September. Meanwhile, Kiva Chocolate showed improvement, climbing from 35 in August to 29 in November, suggesting a competitive edge in sales growth. Despite these challenges, Treetown's sales figures reveal resilience, with a notable increase in November, suggesting potential for regaining higher ranks. Brands like Sauce Essentials also pose a competitive threat, although their rank dropped to 35 in November, indicating possible volatility. Understanding these dynamics can provide valuable insights for strategic positioning in the Michigan edibles market.
Notable Products
In November 2024, Treetown's top-performing product was the Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack, maintaining its first-place ranking consistently since August, with a sales figure of 4712 units. The Sativa Blue Raspberry Gummies 10-Pack also held steady in second place throughout the four months, showing strong sales performance. The Sativa Peach Gummies 10-Pack climbed to third place from fifth in October, indicating a growing consumer preference. The Standard Fruit Punch Gummies 10-Pack, despite a slight drop from third to fourth place, continued to perform well. Lastly, the Cherry Gummies 10-Pack maintained a stable presence in the rankings, finishing fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
