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Dec-2024
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Overview
Market Insights Snapshot
Treetown has shown a noteworthy performance in the Michigan cannabis market, particularly in the Tincture & Sublingual category. Maintaining a steady position at rank 2 in September and October 2024, Treetown climbed to the top spot by November and sustained this leading rank through December. This upward trend is indicative of their growing dominance in this category, further evidenced by a consistent increase in sales over the months. Conversely, in the Edible category within the same state, Treetown's performance has been more volatile. Although they were not within the top 30 brands in September and October, they managed to secure the 28th position by December, reflecting a positive movement but also highlighting the competitive nature of the Edible category.
The contrasting performance of Treetown across these categories in Michigan underscores the brand's strategic focus and potential areas for growth. The impressive rise in the Tincture & Sublingual category suggests a strong consumer base and effective market strategies, while the struggle to break into the top 30 for Edibles until December indicates room for improvement. Such dynamics highlight the importance of category-specific strategies for cannabis brands looking to optimize their market presence. Observing these trends can provide valuable insights into consumer preferences and competitive pressures within the Michigan cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Treetown has shown a notable upward trajectory in its rankings over the last four months of 2024. Starting from a rank of 32 in September, Treetown improved to 28 by December, indicating a positive trend in consumer preference and market penetration. This upward movement is significant when compared to competitors like North Cannabis Co., which fluctuated slightly but remained consistently lower than Treetown in December. Meanwhile, Petra experienced a slight dip in December, moving from 23 in November to 27, potentially opening more room for Treetown to capture market share. Alien Brainz also showed volatility, yet ended December with a rank of 26, just ahead of Treetown, suggesting a close competition. Interestingly, Rocket Bites entered the top 20 in October and maintained a strong presence, indicating a rising competitor. Treetown's consistent sales growth, culminating in a significant increase in December, positions it well against these competitors, highlighting its potential for further market gains.
Notable Products
In December 2024, Treetown's top-performing product was the Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack, maintaining its first-place rank for four consecutive months with sales reaching 5871 units. The Sativa Blue Raspberry Gummies 10-Pack held steady at the second position, although its sales slightly declined from November. The Standard Fruit Punch Gummies 10-Pack saw a rise in rank from fourth to third place, with a notable increase in sales. The Cherry Full Spectrum CannaMelt debuted in the rankings at fourth place, indicating strong initial performance. Meanwhile, the Sativa Peach Gummies 10-Pack slipped from third to fifth place, despite a steady sales figure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
