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Aug-2025
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Overview
Market Insights Snapshot
Treetown's performance in the Michigan market reveals a dynamic presence across multiple categories. In the Edible category, Treetown has shown resilience, bouncing back into the top 30 by August 2025, after hovering just outside the top rankings in previous months. This upward movement suggests a potential strengthening of their product offerings or increased consumer interest in their edibles. Meanwhile, in the Tincture & Sublingual category, Treetown maintained a strong presence, although there was a slight decline from second to fourth place from May to August. This indicates a competitive landscape but also highlights Treetown's solid market position in this segment.
In contrast, Treetown's performance in the Vapor Pens category in Michigan shows a different trend. The brand has not been able to secure a spot in the top 30, with rankings fluctuating between 71st and 86th place. However, the sales trajectory in this category is noteworthy, showing a consistent increase from May through August 2025. This suggests that while Treetown is not yet a leading player in the Vapor Pens market, there is potential for growth if the current sales momentum continues. As the competitive landscape evolves, it will be interesting to observe how Treetown navigates these challenges and opportunities across different product categories.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Treetown has shown a promising trajectory, particularly in the summer months of 2025. Despite a slight dip in June, where it ranked 33rd, Treetown rebounded to secure the 27th position by August, indicating a positive trend in consumer preference. This upward movement contrasts with the performance of Dream Edibles, which experienced a decline from 24th in May to 28th in August. Meanwhile, Platinum Vape steadily climbed from 38th to 29th, showcasing a consistent growth pattern. Magic Edibles and Midwest Extracts also saw fluctuations, with the former improving its rank slightly by August and the latter experiencing a gradual decline. Treetown's ability to recover and improve its rank amidst these dynamics suggests a resilient brand presence and potential for increased market share in the Michigan edible category.
Notable Products
In August 2025, the top-performing product from Treetown was the Sleep - CBN/THC 2:1 Blackberry Lavender Gummies 10-Pack, which rose to the first position with notable sales of 6937 units. The Sativa Blue Raspberry Gummies 10-Pack, which had consistently held the top rank from May to July, slipped to the second position. Cherry Gummies 10-Pack maintained a steady performance, holding the third rank for two consecutive months. Mango Full Spectrum Gummies, previously unranked in July, secured the fourth position in August. Standard Fruit Punch Gummies made its debut in the rankings at fifth place, indicating a rising interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
