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Dec-2024
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Overview
Market Insights Snapshot
Tremblant Cannabis has shown varied performance across different Canadian provinces in the concentrates category. In Alberta, the brand struggled to maintain a steady position in the top 30, with a noticeable drop from 27th in November 2024 to 34th in December 2024, indicating a potential challenge in market penetration or competition. In contrast, British Columbia presented a more stable yet fluctuating performance, where the brand maintained its presence within the top 30, oscillating between ranks 17 and 23 over the months. This suggests a consistent, albeit competitive, market presence. Meanwhile, in Ontario, Tremblant Cannabis has demonstrated strong market performance, consistently ranking within the top 8, highlighting its successful brand positioning and consumer acceptance in this region.
The sales trajectory of Tremblant Cannabis across these provinces reveals interesting trends. In Alberta, despite achieving a peak in sales in October 2024, the subsequent decline in both rank and sales by December indicates potential market challenges. British Columbia, however, saw a resurgence in sales by December, suggesting a recovery or successful marketing strategy during the holiday season. Ontario's market dynamics tell a different story, where despite a slight dip in sales in October and November, the brand regained momentum in December, reflecting a robust market strategy or seasonal demand. The absence from the top 30 rankings in any month in Alberta signifies a critical area for strategic improvement to enhance brand visibility and consumer engagement.
Competitive Landscape
In the Ontario concentrates market, Tremblant Cannabis has experienced some fluctuations in its competitive positioning over the last few months. While maintaining a consistent rank of 7th in September and October 2024, the brand saw a slight dip to 8th in November, before rebounding back to 7th in December. This movement indicates a relatively stable presence in the market, albeit with some pressure from competitors. Notably, MTL Cannabis has consistently held the 5th position throughout this period, showcasing stronger sales performance. Meanwhile, Shatterizer has shown significant upward momentum, climbing from 9th in September to 6th by December, potentially posing a growing threat to Tremblant Cannabis's market share. Despite these challenges, Tremblant Cannabis's ability to regain its 7th position in December suggests resilience and potential for strategic growth in the coming months.
Notable Products
In December 2024, Tremblant Cannabis saw its Hashish (2g) continue to dominate the sales charts, maintaining its top rank for the fourth consecutive month, with an impressive sales figure of 7439 units. Afghani Black Hash (2g) also held steady in the second position throughout the last four months, reflecting consistent consumer demand. High Alpine Hash (2g) remained in third place, despite a decline in sales over the months, indicating a potential area for marketing focus. The Sweet Cherry Hash Infused Pre-Roll 3-Pack (1.5g) re-entered the rankings in December at fourth place, after not being ranked in November, suggesting a resurgence in popularity. Overall, the rankings for Tremblant Cannabis products have remained stable, with no changes in the top three positions over the last four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
